Bidease is a fully transparent demand side platform that helps mobile marketers achieve their goals through risk-free programmatic performance advertising.

Bidease is a fully transparent demand side platform for mobile marketers. Our risk-free programmatic performance deals help the world’s biggest brands achieve their advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, we optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to our clients’ bottom line.
 
 
 Unlike other DSPs, bidease provides marketers with performance based programmatic access to media otherwise only available on a per impression CPM basis. We’re on a mission to bring fully transparent, value-driven advertising to the mobile world.

about


      We believe that businesses should be candid with their customers and that success should be determined by a company’s ability to deliver value, and nothing else. To that end, bidease helps mobile marketers achieve their performance advertising goals through risk-free programmatic media buying partnerships.
      

approach

privacy_agree

name

company

email

wantTo

howDiscoverUs

message

contacts

Fully transparent, risk-free programmatic performance advertising for brands and apps. 


        Bidease was built from the ground up to address the unique needs of modern mobile brands and businesses. We’ve invested years into building a comprehensive platform that delivers results other DSPs can’t.
      

mobile-ecosystems

target

Playable

Native

Banners

Interstitial

Mobile video

about the benefits 
    of each ad format

mobile-formats

access-to-data

ad-tech-solutions

playable


        Our platform lets mobile advertisers tap into the power cutting-edge creative ad formats that are driving growth across the mobile ecosystem.
        

video

interstitial

native

banners

resources


        We provide mobile ad networks and DSPs with access to strong, transparent mobile inventory through the world’s best publishers.
      


        Get in touch with our dedicated exchange management team to start learning how you can add our strong, transparent inventory to your advertising operations.
      

features

benefits

Explore emerging mobile markets with "Around the World with Bidease." This week, we dive into Eurasia to understand Azerbaijan’s audience and mobile trends.

blog-single-introduction

linkedin

Welcome to &quot;Around the World with Bidease,&quot;&nbsp;our blog series that takes a&nbsp;closer look at&nbsp;emerging mobile advertising markets in&nbsp;Eastern Europe and the Middle East and North Africa (MENA). In&nbsp;each post, we&rsquo;ll explore a&nbsp;different country or&nbsp;region, highlighting key trends, opportunities, and insights for mobile marketers and app developers. Stay with&nbsp;us as&nbsp;we&nbsp;guide you through these markets, offering insights on&nbsp;new audiences and growing your mobile advertising efforts. To&nbsp;learn more about Bidease and how we&nbsp;tap into emerging markets to&nbsp;grow your app, visit <a href="http://www.bidease.com">www.bidease.com</a>.

<h2>Azerbaijan</h2>

Azerbaijan Nestled between the Black and Caspian Seas, Azerbaijan is&nbsp;a&nbsp;unique Eurasian nation that blends ancient cultural heritage with rapid modernization. Azerbaijan&rsquo;s journey towards digitalization, in&nbsp;particular, has seen significant growth. With smartphone penetration and internet usage on&nbsp;the rise over the past few years, there is&nbsp;an&nbsp;increasing audience for mobile apps and digital content. For app marketers and developers looking to&nbsp;capitalize on&nbsp;new, emerging markets, Azerbaijan presents an&nbsp;interesting opportunity.

At&nbsp;a&nbsp;glance:

Country: Azerbaijan 
Official language: Azerbaijani (Azeri) 
Capitol: Baku 
Population: 10.14 million 
Most popular app by&nbsp;downloads: Birbank 
Most popular app category: Gaming 
OS&nbsp;breakout: 92% Android, 8%&nbsp;iOS 
Mobile Rank: Low-Moderate

<img alt="" src="/media_backend/uploads/2024/04/12/azerbaijan-map.jpg" style="height:793px; width:1200px" /> 
 
Getting to&nbsp;Know Azerbaijan

Azerbaijan&rsquo;s history stretches back millennia, with ancient carvings in&nbsp;Gobustan dating to&nbsp;10,000&nbsp;BC, highlighting its early human presence. The nation has seen influences from the Persian Empire, the spread of&nbsp;Islam in&nbsp;the 7th century, and later Russian rule in&nbsp;the 19th century, contributing to&nbsp;its diverse cultural tapestry. In&nbsp;1918, Azerbaijan established itself as&nbsp;the first democratic and secular republic in&nbsp;the Muslim world, though this was brief before becoming part of&nbsp;the Soviet Union in&nbsp;1920. Regaining independence in&nbsp;1991 after the Soviet Union&rsquo;s dissolution, Azerbaijan has since sought to&nbsp;blend its historical heritage with modern development, leveraging its oil and gas wealth to&nbsp;advance its economy and assert its significance in&nbsp;the region&rsquo;s geopolitics.

Today, Azerbaijan comprises a&nbsp;primarily Muslim population, with nearly&nbsp;70% of&nbsp;residents falling between 15&nbsp;and 64&nbsp;years old and the median age landing at&nbsp;34. As&nbsp;the birth rate slows and life expectancy increases, however, the population is&nbsp;expected to&nbsp;age over time.

Cultural and national norms are highly important to&nbsp;Azerbaijanis. Unlike other countries where lingua francas are typically the most common mobile device language setting, nearly&nbsp;87% of&nbsp;all Azerbaijani devices are set to&nbsp;the local language, Azeri. Likewise, holidays like Novruz Bayam (Persian New Year) in&nbsp;March, Eid al-Fitr (or&nbsp;Ramadan Bayram) in&nbsp;April this year, and Independence Day in&nbsp;May mark some of&nbsp;the most important cultural, religious, and national events of&nbsp;the year.

Azerbaijan As&nbsp;an&nbsp;Emerging Mobile Market

With the release of&nbsp;the first smartphone in&nbsp;2007, mobile cellular subscriptions in&nbsp;Azerbaijan skyrocketed. In&nbsp;fact, by&nbsp;2011 subscriptions had increased <a href="https://www.statista.com/statistics/497084/number-of-mobile-cellular-subscriptions-in-azerbaijan/#:~:text=The%20number%20of%20mobile%2Dcellular,million%20recorded%20one%20year%20before.">124%</a>. Today, the market is&nbsp;fairly stable with minimal growth over the past decade and <a href="https://www.statista.com/statistics/501932/mobile-cellular-subscriptions-per-100-inhabitants-in-azerbaijan/">a&nbsp;stable mobile penetration rate over 100%</a>. Despite this steady state and remote location, Azerbaijan&rsquo;s mobile penetration hit nearly 107 subscriptions per 100 inhabitants in&nbsp;2022, a&nbsp;similar rate to&nbsp;the <a href="https://www.statista.com/statistics/186095/mobile-cellular-subscriptions-per-100-inhabitants-in-the-us-since-2000/">U.S.</a> and substantially higher than <a href="https://www.google.com/url?q=https://www.statista.com/statistics/186118/mobile-cellular-subscriptions-per-100-inhabitants-in-canada-since-2000/&amp;sa=D&amp;source=docs&amp;ust=1712940809727499&amp;usg=AOvVaw2GfyQqgc27p1T0pcuELYau">Canada</a> in&nbsp;the same year.

<a href="https://www.statista.com/outlook/dmo/digital-advertising/in-app-advertising/azerbaijan#ad-spending">In-app advertising</a> spend has also steadily increased since 2022, after seeing rapid growth between 2017 and 2021. During that period, in-app ad&nbsp;spend increased from $15.6M&nbsp;USD $39.6 million USD, or&nbsp;154%. By&nbsp;2028, that figure is&nbsp;expected to&nbsp;further increase to&nbsp;$67.9 million USD, or&nbsp;another 71%.

<img alt="" src="/media_backend/uploads/2024/04/12/azerbaijan-chart.jpg" style="height:793px; width:1200px" />

Mobile gaming, in&nbsp;particular, has taken off. In&nbsp;2023, <a href="https://www.statista.com/outlook/amo/media/games/mobile-games/azerbaijan#revenue">mobile gaming revenue</a> brought in&nbsp;$48.4M&nbsp;USD and is&nbsp;projected to&nbsp;grow nearly&nbsp;47% by&nbsp;2029 to&nbsp;$71M&nbsp;USD. The most popular gaming apps in&nbsp;Azerbaijan include Subway Surfer, Roblox, and PUBG mobile, aligning with global trends. Outside of&nbsp;gaming, other popular app verticals include social and messaging, with TikTok, WhatsApp, Instagram, and Telegram leading the way.

Android devices dominate the market, with the preferred models coming from <a href="https://gs.statcounter.com/vendor-market-share/mobile/azerbaijan">XiaoMi and Samsung</a>. This is&nbsp;due to&nbsp;the low cost of&nbsp;living in&nbsp;Azerbaijan. The average salary in&nbsp;the capitol, Baku, is&nbsp;approximately $34,000&nbsp;USD, however that figure significantly decreases when we&nbsp;take rural and suburban areas of&nbsp;the country into account. Considering the new iPhone 15&nbsp;starts at&nbsp;$800&nbsp;USD (versus the average $300&nbsp;USD cost of&nbsp;Android devices), the affordability and diverse offering among Android devices makes them the Azerbaijani favorite.

Azerbaijan Shows Promise for Programmatic Advertising

High smartphone penetration, increased mobile advertising activity, and an&nbsp;engaged audience across multiple apps sets the stage for programmatic advertising to&nbsp;thrive in&nbsp;Azerbaijan. Outside of&nbsp;social media apps and walled gardens like Meta, Google, Snap, and&nbsp;X (Twitter), 100 different apps across multiple verticals saw more than 50,000 daily active users log on&nbsp;from Azerbaijan over the last 90&nbsp;days.

App monetization for Azerbaijani apps has the potential to&nbsp;take off, but it&nbsp;would require more developer activity in&nbsp;the region. In&nbsp;the last 90&nbsp;days, only 14&nbsp;apps based out of&nbsp;Azerbaijan saw more than 10,000 daily active users worldwide. Developers in&nbsp;Azerbaijan can build their own app or&nbsp;partner with numerous <a href="https://topappdevelopmentcompanies.com/az/directory/app-developers/azerbaijan">app developing companies</a> locally, however, most of&nbsp;these companies are based in&nbsp;nearby European countries.

In&nbsp;the meantime, advertisers can leverage automated, data-driven strategies to&nbsp;place ads across a&nbsp;variety of&nbsp;app verticals, reaching Azerbaijani audiences at&nbsp;scale with precision and efficiency. Understanding the local market nuances, such as&nbsp;the most common device language and popular app categories, can help advertisers craft personalized messages that resonate deeply with this unique audience. Embracing local cultural and societal nuances will further amplify campaign relevance and impact.

At&nbsp;Bidease, we&nbsp;employ local teams in&nbsp;Eastern Europe and other emerging regions to&nbsp;help advertisers navigate these markets and grow their apps. <a href="https://bidease.com/">Sign up</a>&nbsp;today to&nbsp;start capitalizing on&nbsp;performant, untapped markets like Azerbaijan, or&nbsp;learn more about emerging mobile markets in&nbsp;Eastern Europe and MENA.

blog-single

blog-single-footer

twitter

Around the World with Bidease: Azerbaijan

Explore emerging mobile ad markets with "Around the World with Bidease". Discover mobile marketing trends shaped by Poland’s tech-savvy population.

Welcome to &quot;Around the World with Bidease&quot;, our blog series that takes a closer look at emerging mobile advertising markets in Eastern Europe and the Middle East and North Africa (MENA). In each post, we&rsquo;ll explore a different country or region, highlighting key trends, opportunities, and insights for mobile marketers and app developers. Stay with us as we guide you through these markets, offering insights on new audiences and growing your mobile advertising efforts. To learn more about Bidease and how we tap into emerging markets to grow your app, visit <a href="https://bidease.com/">www.bidease.com</a>.

<h2>Poland</h2>

Poland, with its rich history and strategic position in&nbsp;Central Europe, offers a&nbsp;compelling narrative of&nbsp;transformation and digital growth. This nation stands out for its robust embrace of&nbsp;technology and the digital economy, making it&nbsp;a&nbsp;hotspot for mobile apps and advertising innovation. For app marketers and developers eyeing expansion in&nbsp;Europe, Poland&rsquo;s evolving digital landscape presents a&nbsp;wealth of&nbsp;opportunities.

At&nbsp;a&nbsp;glance:

Country: Poland 
Official language: Polish 
Capitol: Warsaw 
Population: 36.8 million 
Most popular app by&nbsp;downloads:Temu 
Most popular app category: Gaming 
OS&nbsp;breakout: 84% Android, 16% iOS 
Mobile Rank: Moderate-High

<img alt="" src="/media_backend/uploads/2024/04/26/poland-arabia-map.jpg" style="height:1133px; width:1200px" />

Getting to&nbsp;Know

Poland Poland&rsquo;s history is&nbsp;a&nbsp;tapestry of&nbsp;resilience and pride, marked by&nbsp;periods of&nbsp;both sovereignty and partition. Situated in&nbsp;Central Europe, it&nbsp;has been a&nbsp;melting pot of&nbsp;cultures, ideas, and influences from both the east and west. Despite numerous invasions and partitions by&nbsp;neighboring powers over the centuries, Poland has preserved its identity and language, culminating in&nbsp;the re-establishment of&nbsp;its independence in&nbsp;1918 after World War I. The nation endured the horrors of&nbsp;World War II&nbsp;and decades of&nbsp;Soviet influence to&nbsp;emerge as&nbsp;a&nbsp;democratic country with a&nbsp;robust economy and a&nbsp;significant role within the European Union, epitomizing a&nbsp;blend of&nbsp;rich historical heritage and modern progress.

Poland&rsquo;s population is&nbsp;steadily aging. With a&nbsp;median age of&nbsp;42.4, nearly&nbsp;<a href="https://www.statista.com/statistics/1260864/poland-population-by-age/">35% of&nbsp;the population is&nbsp;aged 50&nbsp;or older</a>. However, there are still a&nbsp;significant portion of&nbsp;young adults (about&nbsp;<a href="https://www.statista.com/statistics/1260864/poland-population-by-age/">20% of&nbsp;the population is&nbsp;aged 18-35</a>) who are highly educated and fluent in&nbsp;English, facilitating easier adoption of&nbsp;international apps and services. In&nbsp;fact, Poland has one of&nbsp;the <a href="https://www.statista.com/statistics/1187774/english-language-proficiency-index-in-cee-cis-region-by-country/">highest proficiencies of&nbsp;English</a> in&nbsp;Central and Eastern Europe. That said, Poles are also very proud of&nbsp;their cultural heritage and language; in&nbsp;fact, the vast majority of&nbsp;Polish devices (84%) are set to&nbsp;Polish.

Polish society is&nbsp;nearly 85% Roman Catholic and values Christian tradition and family. Unsurprisingly, Easter and Christmas are the largest celebrated holidays in&nbsp;the country. However, the government also recognizes other Catholic holy days as&nbsp;federal holidays, including Epiphany, Pentecost, All Saints Day, and even the second day of&nbsp;Christmas (December&nbsp;26). Each of&nbsp;these holidays contributes to&nbsp;increased online traffic and digital consumption.

Poland as&nbsp;an&nbsp;Emerging Mobile Market

The smartphone penetration rate in&nbsp;Poland is&nbsp;fairly high, with about&nbsp;<a href="https://www.statista.com/statistics/568216/predicted-smartphone-user-penetration-rate-in-poland/">89%</a> of&nbsp;the population owning a&nbsp;smartphone, indicating a&nbsp;mature mobile market. Poles spend nearly <a href="https://www.statista.com/statistics/1288783/daily-time-spent-online-via-mobile/">4&nbsp;hours per day</a> on&nbsp;the mobile web, showcasing an&nbsp;active digital lifestyle. Since most of&nbsp;this time is&nbsp;spent on&nbsp;<a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/poland">social networking</a>, a&nbsp;majority of&nbsp;marketers direct their in-app ad&nbsp;spend on&nbsp;social.

<img alt="" src="/media_backend/uploads/2024/04/26/poland-chart-2.jpg" style="height:793px; width:1200px" />

However, gaming, e-commerce, and entertainment apps are also widely popular, and see much <a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/poland#ad-spending">lower costs for user acquisition</a> than social media.

<img alt="" src="/media_backend/uploads/2024/04/26/poland-chart-1.jpg" style="height:793px; width:1200px" />

Programmatic Advertising in&nbsp;Poland

Poland&rsquo;s journey from a&nbsp;post-communist state to&nbsp;a&nbsp;thriving digital economy is&nbsp;nothing short of&nbsp;remarkable. The country&rsquo;s commitment to&nbsp;technological innovation and digital infrastructure has fostered a&nbsp;dynamic environment for digital content and mobile apps. With a&nbsp;vibrant startup scene and a&nbsp;solid foundation in&nbsp;IT education, Poland is&nbsp;nurturing a&nbsp;new generation of&nbsp;digital entrepreneurs and tech-savvy professionals.

Poland&rsquo;s dynamic mobile ecosystem, characterized by&nbsp;high smartphone usage, a&nbsp;strong digital economy, and a&nbsp;culturally engaged audience, offers fertile ground for programmatic app marketers. The key to&nbsp;unlocking Poland&rsquo;s potential lies automated campaigns that leverage the latest targeting capabilities and localization strategies in&nbsp;programmatic advertising.

Around the World with Bidease: Poland

Explore emerging mobile markets with "Around the World with Bidease". This week, we dive into MENA  to understand Saudi Arabia's audience and mobile trends.

Welcome to &quot;Around the World with Bidease,&quot;&nbsp;our blog series that takes a&nbsp;closer look at&nbsp;emerging mobile advertising markets in&nbsp;Eastern Europe and the Middle East and North Africa (MENA). In&nbsp;each post, we&rsquo;ll explore a&nbsp;different country or&nbsp;region, highlighting key trends, opportunities, and insights for mobile marketers and app developers. Stay with&nbsp;us as&nbsp;we&nbsp;guide you through these markets, offering insights on&nbsp;new audiences and growing your mobile advertising efforts. To&nbsp;learn more about Bidease and how we&nbsp;tap into emerging markets to&nbsp;grow your app, visit <a href="https://bidease.com/">www.bidease.com</a>.

<h2>Saudi Arabia</h2>

Saudi Arabia, a&nbsp;dynamic nexus between ancient heritage and modern digital transformation, offers a&nbsp;fascinating landscape for mobile marketers. Although the Gulf giant has become a&nbsp;leading country in&nbsp;the Middle East due to&nbsp;its access to&nbsp;natural resources and strong political relations, it&nbsp;has more recently focused on&nbsp;diversifying its economy with technological advancements. With a&nbsp;robust smartphone penetration and significant daily engagement with mobile apps, Saudi Arabia stands out as&nbsp;a&nbsp;prime environment for app developers and advertisers aiming to&nbsp;tap into the Middle Eastern market.

At&nbsp;a&nbsp;glance:

Country: Saudi Arabia 
Official language: Arabic 
Capitol: Riyadh 
Population: 35&nbsp;million 
Most popular app by&nbsp;downloads: Nusuk&nbsp;| نسك 
Most popular app category: Gaming 
OS&nbsp;breakout: 53% Android, 47% iOS 
Mobile Rank: High 
 
<img alt="" src="/media_backend/uploads/2024/04/19/saudi-arabia-map.jpg" style="height:793px; width:1200px" /> 
 
Getting to&nbsp;Know the Kingdom of&nbsp;Saudi Arabia

Saudi Arabia, with its vast deserts and pivotal role in&nbsp;Islam as&nbsp;the birthplace of&nbsp;the Prophet Muhammad and home to&nbsp;Mecca and Medina, has a&nbsp;rich history that dates back thousands of&nbsp;years. The Kingdom has evolved from a&nbsp;sparsely populated region of&nbsp;desert tribes to&nbsp;a&nbsp;modern state at&nbsp;the forefront of&nbsp;the Arab world, largely due to&nbsp;the discovery of&nbsp;oil in&nbsp;the 20th century. This transformation has propelled Saudi Arabia into a&nbsp;key player on&nbsp;the global stage, balancing traditional values with modernization and playing a&nbsp;significant role in&nbsp;regional politics and the global energy market.

Saudi Arabia&rsquo;s rich tapestry of&nbsp;history is&nbsp;matched by&nbsp;its rapid embrace of&nbsp;the digital age.

The Saudi population is&nbsp;young, with<a href="https://www.google.com/url?q=https://www.reuters.com/world/middle-east/saudi-population-322-mln-median-age-29-years-old-general-authority-statistics-2023-05-31/&amp;sa=D&amp;source=docs&amp;ust=1713542167517087&amp;usg=AOvVaw30fnAKa3N0p9PBgoDf_LNx">&nbsp;63% under the age of&nbsp;30</a>. This demographic is&nbsp;tech-savvy, highly connected, and shows a&nbsp;strong preference for mobile-first digital experiences. As&nbsp;young Saudis look for employee opportunities and the world seeks alternatives to&nbsp;fossil fuels amidst global climate change, Saudi Crown Prince Mohammed Bin Salman has tried to&nbsp;modernize and future-proof his country with a&nbsp;new economic plan. The Kingdom&rsquo;s Vision 2030 aims to&nbsp;diversify the economy and develop public service sectors such as&nbsp;health, education, infrastructure, recreation, and tourism. Digital transformation is&nbsp;a&nbsp;key pillar of&nbsp;this vision, with significant investments in&nbsp;enhancing digital infrastructure and increasing internet and mobile device accessibility.

As&nbsp;home to&nbsp;Islam&rsquo;s two holiest cities, Saudi Arabia is&nbsp;a&nbsp;country where tradition and cultural norms govern much of&nbsp;everyday life. These norms greatly influence media consumption and online behavior. For example, media consumption peaks during Ramadan and Muslim holidays such as&nbsp;Eid al-Fitr and Eid al-Adha (typically in&nbsp;the spring and summer). Additionally, national events like Saudi National Day in&nbsp;September witness heightened social media activity.

Saudi Arabia as&nbsp;an&nbsp;Emerging Mobile Market

Saudi Arabia is&nbsp;ranked among the top 30&nbsp;countries worldwide by&nbsp;number of&nbsp;smartphones, according to&nbsp;<a href="https://www.statista.com/forecasts/1146962/smartphone-user-by-country">Statista</a>. In&nbsp;fact, smartphone penetration in&nbsp;Saudi Arabia is&nbsp;among the highest in&nbsp;the world, with rates stabilized at&nbsp;<a href="https://www.statista.com/statistics/625436/smartphone-user-penetration-in-saudi-arabia/">97% of&nbsp;the population</a> for the past few years.

Saudis are also highly engaged with their mobile devices and hungry for new downloads. Despite having a&nbsp;population only&nbsp;43% the size of&nbsp;a&nbsp;large, mobile-mature market like Germany, users in&nbsp;Saudi Arabia are expected to&nbsp;download nearly 34&nbsp;million more apps than Germans by&nbsp;the end of&nbsp;2024.

The most popular app categories reflect the Saudi preference for social interaction and entertainment, with a&nbsp;significant uptick in&nbsp;gaming apps, social media, and streaming over the next few years. As&nbsp;a&nbsp;result, app revenue from games is&nbsp;expected to&nbsp;increase nearly&nbsp;28% by&nbsp;2027 to&nbsp;<a href="https://www.statista.com/outlook/dmo/app/saudi-arabia#revenue">$741M&nbsp;USD</a>. Likewise, social media and streaming app revenue is&nbsp;expected to&nbsp;increase by&nbsp;26% and&nbsp;41%, respectively.

<img alt="" src="/media_backend/uploads/2024/04/19/saudi-arabia-chart.jpg" style="height:793px; width:1200px" />

Promising revenue growth and popularity of&nbsp;these app categories means most advertisers spend here, as&nbsp;well. Over the next four years, <a href="https://www.statista.com/outlook/dmo/digital-advertising/in-app-advertising/saudi-arabia#ad-spending">social media</a> is&nbsp;expected to&nbsp;remain the top vertical for in-app ad&nbsp;spending. However, it&nbsp;represents the slowest growth rate during that time at&nbsp;22%. Gaming and streaming, on&nbsp;the other hand, are expected to&nbsp;grow&nbsp;67% each as&nbsp;programmatic gains a&nbsp;stronger foothold in&nbsp;the region.

<img alt="" src="/media_backend/uploads/2024/04/19/saudi-arabia-chart-1.jpg" style="height:793px; width:1200px" />

Interestingly, photo and video apps are more popular&nbsp;&mdash; and generate more revenue&nbsp;&mdash; in&nbsp;Saudi Arabia than other parts of&nbsp;the world. <a href="https://www.statista.com/outlook/dmo/app/saudi-arabia#downloads">Downloads</a> for photo and video apps make up&nbsp;nearly&nbsp;10% of&nbsp;the country&rsquo;s projected 2.97 billion app downloads for 2024. This is&nbsp;significantly higher than the share of&nbsp;downloads in&nbsp;markets like Japan (6%), the United States (6%), and Germany (5%). Photo and video apps are also a&nbsp;profitable market in&nbsp;Saudi Arabia. Compared to&nbsp;the previously mentioned markets, where photo apps make up&nbsp;approximately&nbsp;2% of&nbsp;their respective total app revenues, in&nbsp;Saudi Arabia the category is&nbsp;projected to&nbsp;bring in&nbsp;$158.4M&nbsp;USD, or&nbsp;8.5% of&nbsp;total app revenue this year. Perhaps because of&nbsp;the design of&nbsp;most photo and video apps, this vertical unfortunately sees little in-app advertising.

Unlocking Programmatic Advertising in&nbsp;Saudi Arabia

Although the primary mobile app developers in&nbsp;the region are government-owned (think <a href="https://www.absher.sa/wps/portal/individuals/static/app">Absher</a>, <a href="https://ta.sdaia.gov.sa/index-en.html">Tawakkalna Services</a> and <a href="https://play.google.com/store/apps/details?id=sa.gov.nic.tawakkalna&amp;hl=en_US&amp;gl=US">Tawakkalna Emergency</a>), other prominent MENA apps like <a href="https://www.noon.com/">noon E-commerce </a>and <a href="https://stcpay.com.sa/">STCPay</a> (MENA&rsquo;s <a href="https://www.cnbc.com/2020/11/23/saudi-arabias-stc-pay-eyes-rapid-gulf-expansion.html">first fintech unicorn</a>) are headquartered in&nbsp;the Kingdom&rsquo;s capital city, Riyadh. As&nbsp;a&nbsp;user-base, Saudis are highly engaged and spend <a href="https://www.data.ai/en/insights/market-data/middle-east-northern-africa-a-rising-mobile-economy/#:~:text=Daily%20time%20spent%20on%20mobile,per%20day%20in%20Saudi%20Arabia">5.5 hours each day</a> on&nbsp;apps, with nearly&nbsp;40% of&nbsp;Saudi mobile devices set to&nbsp;English. This means entering Saudi Arabia as&nbsp;a&nbsp;new market is&nbsp;significantly easier for app developers and marketers who already have an&nbsp;app in&nbsp;English.

Programmatic advertising acts, therefore, as&nbsp;a&nbsp;key driver for precision and efficiency in&nbsp;reaching the engaged and tech-savvy Saudi audience. The Kingdom&rsquo;s mobile infrastructure and high engagement lay the groundwork for sophisticated programmatic strategies that can dynamically target users across a&nbsp;myriad of&nbsp;apps, languages, and cities.

The promising mobile market in&nbsp;Saudi Arabia, characterized by&nbsp;high smartphone penetration, extensive app engagement, and a&nbsp;rich cultural landscape, offers numerous untapped opportunities for app marketers. By&nbsp;embracing localized strategies that resonate with the Saudi audience, advertisers can unlock significant growth potential. <a href="https://bidease.com/">Bidease</a> is&nbsp;poised to&nbsp;guide advertisers through Saudi Arabia&rsquo;s dynamic mobile ecosystem, leveraging deep market insights and localized expertise to&nbsp;help brands connect meaningfully with Saudi users and thrive in&nbsp;this burgeoning digital marketplace. <a href="https://bidease.com/">Sign up</a>&nbsp;today to&nbsp;start capitalizing on&nbsp;performant, untapped markets like Saudi Arabia, or&nbsp;learn more about emerging mobile markets in&nbsp;Eastern Europe and MENA.

Around the World with Bidease: Saudi Arabia

The Singular 2023 Q4 Marketing Trends report is out now! Dive into the latest global performance benchmarks and strategies for expanding into emerging markets.

The <a href="https://lp.singular.net/quaterly-trends-report-q423?utm_medium=partner-referral&amp;utm_source=bidease&amp;utm_campaign=2312-Quarterly-Trends" target="_blank">Singular 2023 Q4&nbsp;Marketing Trends Report</a> is&nbsp;out, offering a&nbsp;trove of&nbsp;insights into the current state of&nbsp;mobile app marketing and user acquisition. With contributions from Bidease on&nbsp;data-driven strategies for expanding into emerging markets, the report covers a&nbsp;variety of&nbsp;trends and benchmarks, including global performance marketing metrics, top ad&nbsp;networks, ATT opt-in rates, paid vs&nbsp;organic performance, and more.

Using proprietary data on&nbsp;language targeting, Bidease contributed analysis to&nbsp;the report that uncovers hidden opportunities to&nbsp;expand into emerging markets, such as&nbsp;MENA, without incurring the costs commonly associated with expanding into a&nbsp;new market.

As&nbsp;one of&nbsp;the fastest-growing markets for mobile advertising, MENA (Middle East and North Africa) has become a&nbsp;desirable location for apps that want to&nbsp;expand quickly into new regions. MENA boasts <a href="https://medium.com/@dorinda.rationalstat/middle-east-and-north-africa-data-center-market-analysis-and-forecast-2019-2028-687ee3f9a665#:~:text=In%20MENA%20the%20amount%20of,internet%20users%20on%20mobile%20devices.">over 300 million mobile internet users</a> and <a href="https://www.statista.com/forecasts/1169098/mobile-internet-penetration-in-mena-by-country">upwards of&nbsp;90% smartphone penetration</a> in&nbsp;countries like the United Arab Emirates (UAE), Saudi Arabia, Qatar, Bahrain, and Jordan, where apps have emerged as&nbsp;the preferred digital channel. Notably, in&nbsp;2023, users from the United Arab Emirates (UAE), Saudi Arabia, and Egypt engaged with apps <a href="https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/digital-consumers-in-the-middle-east-rising-adoption-and-opportunity">1.6 times more often</a> than their North American and European counterparts.

After analyzing over 76&nbsp;million unique devices over a&nbsp;thirty-day period, we&nbsp;found that English is&nbsp;the most common device language among MENA users, making up&nbsp;46% of&nbsp;the device language share compared to&nbsp;just&nbsp;35% of&nbsp;devices set to&nbsp;Arabic. In&nbsp;countries like Qatar, the UAE, and Oman, English has an&nbsp;especially strong presence on&nbsp;mobile devices, accounting for over&nbsp;70% of&nbsp;device language share. Surprisingly, 71% of&nbsp;Iranian devices were also set to&nbsp;English compared to&nbsp;less than&nbsp;30% of&nbsp;devices set to&nbsp;Farsi, the country&rsquo;s official language.

For apps developed in&nbsp;English, emerging markets like MENA provide an&nbsp;excellent opportunity to&nbsp;expand their advertising reach without spending on&nbsp;localization.

For more insights on&nbsp;how language targeting can help identify opportunities to&nbsp;grow your app in&nbsp;emerging markets, download the <a href="https://lp.singular.net/quaterly-trends-report-q423?utm_medium=partner-referral&amp;utm_source=bidease&amp;utm_campaign=2312-Quarterly-Trends" target="_blank">Singular 2023 Q4&nbsp;Marketing Trends Report</a>.

Bidease Partners with Singular to Deliver Inaugural Mobile Marketing Trends: Q4 2023 Report

blog

Keep your brand top of mind with your ideal audience across the most popular mobile media environments.


      Keep your brand top of mind with your ideal audience across the most popular mobile media environments. We help our clients cultivate valuable, long-lasting customer relationships by maintaining a consistent brand presence in their mobile lives.         
      

programmatic

protect

drive


        As programmatic adoption continues to rise, those marketers who haven’t yet made it part of their strategy will soon find themselves at a disadvantage. Just click the button below to get in touch with our growth team today.
      

case-studies

We are always looking for talented people who are as excited as we are to join our growing team as we work to make programmatic advertising more intelligent, transparent, and accessible for app developers. 
 
 
 Bidease has created all of the necessary conditions for you to reach your goals and grow your successful AdTech career. We strive to cultivate an enjoyable working environment, starting with a well-developed recruiting process and mentoring program to ensure a comfortable and effective onboarding experience. 
 
 
 
 Join our team and help us bring meaningful progress and innovation to the advertising industry! 
 
 <h2>Open vacancies</h2>

careers

Interviews

Case Studies

Press Release

App Marketing

Marketer Talks

Awards

Insights

Events

Mobile Advertising

Product News

Bidease secures its position at 201 out of 500 on the prestigious list titled "The Americas' Fastest-Growing Companies 2024".

Recently, the Financial Times unveiled its fifth annual ranking of&nbsp;the fastest-growing companies in&nbsp;the Americas, encompassing a&nbsp;period marked by&nbsp;the challenges of&nbsp;the pandemic and the conclusion of&nbsp;historically low-interest rates.&nbsp; 
 
Remarkably, despite fluctuations in&nbsp;market conditions, the median revenue of&nbsp;the ranked companies stood at&nbsp;$20.5&nbsp;million. Although slightly lower compared to&nbsp;the previous year, this figure still notably surpassed the median of&nbsp;$12.2 million from the preceding year&rsquo;s ranking, which encompassed the pre-pandemic era.

The annual compilation, conducted in&nbsp;collaboration with Statista, celebrates the achievements of&nbsp;500 companies driving profound shifts within various sectors.

blog-single-quote

I am delighted by Bidease’s inclusion in the esteemed ranks of companies acknowledged by the Financial Times, sharing the spotlight with industry giants. This recognition reaffirms that diligence and dedication yield remarkable results, validating our strategic trajectory. I thank our exceptional team, loyal customers, and valued partners for their invaluable contributions to this achievement.

The complete list of&nbsp;rankings can be&nbsp;found on&nbsp;<a href="https://www.ft.com/content/d4a20767-ea0f-4f8e-972d-84a513345784">FT.com</a>.

Financial Times Spotlights Bidease Among The Americas’ Fastest-Growing Companies of 2024

Foodpanda is an online food delivery brand headquartered in Berlin, Germany.


      Foodpanda is an online food delivery brand headquartered in Berlin, Germany. Customers order food by entering their postcodes on the site and browsing for food from restaurants that offer food delivery in their area.         
      

KPI:

CR rate:

solution

Once we finished the test ad campaign, we realized that in some days we received higher conversion rate (placed food orders) than in others.
 
 
 
 After researching, we found out that the best performance (the highest conversion rate) was while heavy weather conditions (mostly because of rain). 
 
 
 
 The challenge was to integrate with Yahoo Weather and set up the machine learning algorithms to use weather as a feature to predict the conversion rate and adjust bids in different weather conditions.


        Ready to start sending high value users to your app?
        

results


      Running programmatic with our partner is great. The targeting granularity available has greatly benefited our campaigns. The partner platform’s transparency allows us greater insights in our analysis and has led to valuable learnings. The partner team are hugely responsive and adaptive to our business needs, with a strong understanding of programmatic app marketing.
      

thanks-note

Tom Brooks


    Oops. Something went wrong. Try again later.
    


    Your message has been sent successfully. 
    We will contact you soon.
    


    Your message has been sent 
    successfully.
    

We offer brands and mobile app publishers a risk-free programmatic performance advertising experience. 

setup


        We believe that businesses should be candid with their customers, and that success should be determined exclusively by the ability to deliver value. That’s why every part of our partnership experience was designed to make life easier 
        for our customers.
        

updload

learning

optimize


          We’re passionate about delivering value to our customers, 
          and we hope you’ll let us prove it. Click the button below to get in touch with our growth team today.
        

scale


        Bidease is a mobile DSP that provides advertisers with access to the entire mobile ecosystem through the world’s most popular mobile publishers and exchanges.
      

products

re-engagement

user-acquisition

brand-awareness


        We’re passionate about delivering value to our customers, and we hope you’ll let us prove it. Just click the button below to get in touch with our growth team today.
      

cases


        We’re on a mission to bring fully transparent, value-driven, performance oriented technology and business partnerships to the world of mobile advertising. Here’s what to expect during the first few weeks of our partnership.
      

howitworks


          Checkout our Blog for the latest mobile marketing insights, news and events
        

business-of-apps

Top Demand Side Platform, 2022
 
 Business of Apps provides world class news, analysis, data & marketplaces for app businesses. Founded in 2014, the have become the essential resource for people building, marketing and monetizing apps.

Financial Times Named Bidease One of America’s Fastest-Growing Companies
 
 The third annual FT ranking of The Americas’ Fastest-Growing Companies captures the resilience of businesses as they adapted to the initial onslaught of the Covid pandemic, in 2020. The list was compiled with Statista, a research company, and ranks entrants from across the Americas by their compound annual growth rate (CAGR) in revenue, between 2017 and 2020.

AGA_21

Best User Acquisition Company, Finalist
 
 The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched in 2017 by the team behind App Promotion Summit, the awards were the first to recognize industry innovation and success and drew hundreds of submissions from around the world.

EMMA

Most Effective App Install Campaign, Finalist
 
 Launched in 2010, the Effective Mobile Marketing Awards recognize excellence in mobile marketing and drive hundreds of submissions from around the world.

Adjast

Top Network For Advertisers
 
 The Partner Benchmarks report is based on data from the first half of 2021, where Adjust tracked more than 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.

IPM_awards

Best Use of Programmatic Advertising, Winner
 
 Established in 2007, the Performance Marketing Awards started its journey as one of the leading marketing ceremonies and the event has rapidly grown ever since. Now with four incredible years under their belts, the International Performance Marketing Awards celebrates the industry’s most exceptional projects on a global scale.

INC5000

Bidease Makes Inc. 5000 Annual List of America's Fastest-Growing Companies
 
 The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

PGMA

Best Advertising & UA Service, Finalist
 
 The Pocket Gamer Mobile Games Awards are a prestigious awards established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward.

adexchange

growth

publishing

Joom is an online marketplace that sells mostly Chinese-made and low-priced products.


      Joom is an online marketplace that sells mostly Chinese-made and low-priced products. The company has it headquarters in Russia and is very focused on Europe. It now offers about 10 million products, ranging from bluetooth earbuds to bathing suits. Most of these items come from China, similar to other popular online marketplaces such as Wish and AliExpress.
      

To develop the effective promotion strategies prior to launch, we needed to study users’ behavior at all points of interaction with the app. The funnel consisted of the following stages: installation, product selection, payment method link, checkout, payment.
 
 
 
 Once the above was completed, we set up the integration with Adjust’s mobile analytics platform.
 
 
 
 Once all technical parts were completed, we prepared the several creative formats to test: banners, interstitials, videos and payable ads.


      We chose to work with Bidease because of their reputation and expertise in programmatic advertising. We found they are able to provide us with quality in app traffic and are able to scale our campaigns effectively.  They always meet our KPI goals and are always available to assist with any questions in terms of mobile programmatic advertising.
      

Mikhail Biteryakov

Unlocking Emerging Markets: How Bidease Connect Elevates App Monetization

Moments is a highly interactive game. Users can become the part of romantic novels and be able to make choices to create their own stories with unpredictable ending.

After testing period we found out that the best creative formats for this game were the non rewarded Video and Native Ads on the ADX and Unity exchanges. It took few weeks to optimize the campaigns in order to get the required CPI, but we managed to achieve this goal

Bidease Inc., operating under the brand name «bidease» (hereinafter referred to as “Company”, “Bidease”, “we”, “us”, “our”) is a mobile advertising company that provides customers with a platform and software to deliver more targeted advertising to their consumers.
 
 
 
 Bidease’s technology enables its partners to show mobile application users more relevant advertising that is based on the users’ interests and behaviors by means of online services focused on providing and administering the advertising platform and software owned and operated by Bidease (&quot;Services&quot;). In order to provide these Services, we use certain information about user activity and preferences, which we receive from our supply partners and advertisers (together – “Advertising Partners”). We understand that such users (“Consumers) care about their personal information and how it is used and shared, and we take their privacy very seriously.
 
 
 
 Bidease has a website (<a href="https://bidease.com/">https://bidease.com/</a>, “Website”) that may collect data of those users who access it and / or perform certain actions on that Website (“Website Users”).
 
 
 
 Bidease has created and enacted this Privacy Policy to help Website Users and Consumers (together – “Users”), as well as its Advertising Partners (“Users” and “Advertising Partners” together – “you”), understand its privacy practices.
 
 
 
 Please read this Policy carefully to understand our practices regarding User personally identifiable information that we gather when Users access the Website or use our Services (“Personal Information”) and how we will treat it.
 
 
 
 Since we are unable to perform the Services without User Personal Information, if you do not agree with our policies and practices, your choice is not to use our Website or Services. By using Bidease Website or Services in any manner, you acknowledge that you accept the privacy practices and policies we outline in this Privacy Policy, and you hereby consent that we will collect, and/or use, and/or share your information in the ways outlined in this Policy. This Policy may change from time to time. Your continued use of Bidease Website or Services after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.
 

 
 Any capitalized terms used herein without definition shall have the meaning given to them in the Company Terms of Use. Bidease voluntarily commits to comply with The EU General Data Protection Regulation (GDPR).

This Privacy Policy applies to the Website and the Services. This Privacy Policy describes how Bidease collects, uses and secures the Personal Information of Users, their choices regarding the use, access and correction of their Personal Information.
 
 
 
 Please note that this Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.
 
 
 
 This Privacy Policy covers the following:
 
 
 <ul>
 <li>
 The information Bidease collects or receives;
 </li>
 <li>
 Bidease’s use of this information;
 </li>
 <li>
 Your ways to opt out of these practices or to dispute such practices.
 </li>
 </ul>

Bidease collects two main types of information through the Services and the Website - Personal Information and anonymous information, and we may also generate a third type of information, aggregate information, as set forth in more detail below.
 
 
 
 Depending on your interaction with us, we may receive information from our Advertising Partners, collect information automatically and/or when Website Users voluntarily choose to provide it. We may also acquire information from other trusted sources to update or supplement the information that Website Users voluntarily provide to us or that we automatically collect or receive from our Advertising Partners.
 

 
 User Data Supplementation
 
 We may receive information about Users from other sources, including publicly available databases or third parties from whom we may purchase data, and combine this data with information we already have about Users. This helps us to update, expand and analyze our records, identify new customers, deliver our marketing services and provide products and services that may be of interest to you. If you provide us with Personal Information about others, or if others give us your Personal Information, we will only use that Personal Information for the specific purpose for which it was provided to us.
 

 
 Examples of the types of Personal Information that may be obtained from public sources or purchased from third parties and combined with information we already have about Users, may include purchased marketing data from third parties that is combined with information we have been provided by Advertising Partners, to create more tailored advertising and products.
 
 
 <h3>
 A. Information Bidease Collects from Website Users
 </h3>
 
 
 If you are one of Bidease’s Website Users, Bidease may collect the following categories of Personal Information from you:
 
 
 <ul>
 <li>
 The Personal Information you may provide to us via the contact form on the Website – your name, your email, your company name and any other information you choose to provide us with via this form. If you have provided us with a means of contacting you, we may use such means to communicate with you. For example, we may send you promotional offers on behalf of other businesses, or communicate with you about your use of the Services. Also, we may receive a confirmation when you open a message from us. This confirmation helps us make our communications with you more interesting and improve our Services. If you do not want to receive communications from us, please indicate your preference by clicking “UNSUBSCRIBE” in marketing emails or by emailing us at: privacy@bidease.com. Please note that if you do not want to receive legal notices from us, those legal notices will still govern your use of the Services, and you are responsible for reviewing such legal notices for changes.
 </li>
 <li>
 We may also collect certain types of information automatically through the use of cookies and other similar tracking technologies. Namely, we use Google Tag Manager (through which we have also LinkedIn Insight Tag, META pixel, X website pixel and Yandex website pixel installed). This information may include IP addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our Website (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate. Please note that that we do not retain or use any information collected automatically on the Website by using cookies or similar technologies.
 </li>
 </ul>

 
 Cookies and Tracking Technologies
 
 Our Advertising Partners use cookies or similar technologies to analyze trends, track User movements around the Website, and to gather demographic information about our User base as a whole.
 
 
 
 Cookies are small text files placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as provide information to the owners of the site.
 

 
 You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. We follow guidelines set forth by the Information Commissioner’s Office with regards to European Union rules on cookie use.
 

 
 Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit <a href="https://www.aboutcookies.org">www.aboutcookies.org</a>.
 

 
 Please note that Bidease does not retain or use any information collected automatically on the Website by using cookies or similar technologies.
 
 
 <h3>
 B. Consumer Information Bidease Receives From Advertising Partners
 </h3>
 
 
 Consumers are those individuals who download, use or otherwise interact with Apps and/or websites of Bidease’s Advertising Partners and/or 3rd parties that work directly with App developers.
 
 
 
 If you are a Consumer that uses or otherwise interacts with the Services, Bidease may receive non-sensitive Personal Information provided by its Advertising Partners that may consist of the following:
 
 
 <ul>
 <li>
 IP Address;
 </li>
 <li>
 Android ID or Identifier for Advertisers (GAID/IDFA);
 </li>
 <li>
 Post-back data shared with Bidease, e.g., ISP, Country, region, city, metro code, Application, Application version (and a limited number of events in it), Information about device: make, model, OS, OS version, language, device type, Connection information, which is considered User Personal Information, only if this post-back data is processed together with the respective User’s IDFA/GAID.
 </li>
 </ul>
 
 
 By using an Advertising Partner application, you grant the application developer with a permission to collect Personal Information and share it with us under our agreement with the Advertising Partner. We may also combine the Personal Information with anonymous information from other sources in order to deliver advertisements through the Services.
 
 
 
 In case of any data breach Advertising Partners and Website Users shall be notified of the breach without undue delay.

Advertising Partners
 
 We partner with third parties to display advertising and to manage our advertising on other apps. Our Advertising Partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click <a href="https://preferences-mgr.truste.com">preferences-mgr.truste.com</a> or if located in the European Union click <a href="https://youronlinechoices.eu">www.youronlinechoices.eu</a>. Please note you will continue to receive generic ads. If you do not want to receive generic ads contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>.
 

 
 The Services may link to third-party websites, non-Bidease Apps and/or other third-party content. Please note that Bidease cannot control the treatment of User personal information by such third parties, and that the privacy practices of third parties are likely to differ from those described in the Policy. Therefore, if you choose to take part in any transaction or service relating to another website or business, please review all such business’ or websites’ policies.
 

 
 In case you are a Consumer as defined herein, please note that Bidease receives Consumer Personal Information from its Advertising Partners and has no direct relationship with the Consumers. If you would no longer like to be contacted by one of Bidease’s Advertising Partners, please contact the Advertising Partner that you interact with directly. Notwithstanding the above, please feel free to address us at privacy@bidease.com and we will do our best to help you.
 

 
 Service Providers
 
 We may employ other companies and people to perform tasks, e.g., provide computer and network infrastructure services on our behalf and may need to share User information with them to provide the Services. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

<h3>
 A) WEBSITE USER PERSONAL INFORMATION
 </h3>
 
 Bidease uses the Personal Information we collect about Website Users to:
 

 <ul>
 <li>
 Allow Website Users to set up a user account and profile;
 </li>
 <li>
 Fulfill Website Users’ requests for certain Services;
 </li>
 <li>
 Communicate with them about their Bidease account, their interactions with the Services or their contacts’ interactions with the Services.
 </li>
 </ul>

 <h3>
 B) CONSUMER PERSONAL INFORMATION
 </h3>
 
 Bidease uses the information it receives about Consumers to provide the Services and to gain a better understanding of the products and services that may interest Consumers. For example, Bidease may use Consumer Personal Information in order to:
 

 <ul>
 <li>
 Operate, manage and improve the Services;
 </li>
 <li>
 Perform the Services;
 </li>
 <li>
 Analyze how Users utilize the Services.
 </li>
 </ul>

Bidease has implemented measures designed to secure User Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure.
 
 
 
 The safety and security of User information also depends on you. Where Bidease has given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
 
 
 
 Bidease does not rent or sell User Personal Information in personally identifiable form to anyone.
 

 
 Within the framework of the Services, Bidease does not share User Personal Information with any other third parties.
 
 
 
 Legal Notice
 
 We may disclose your Personal Information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
 
 
 
 If Bidease is involved in a merger, acquisition, or sale of all of its assets, you will be notified via email and/or a prominent notice on our Website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information. We may also disclose your Personal Information to any other third party with your prior consent.

To opt-out please email us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>
 
 
 
 Opting out just means that the advertisements you do receive from us will not be targeted in any sort of way. Note that even if you opt-out, you may still receive content and advertising from us.
 

 
 You may control how your browser responds to cookies by adjusting the privacy and security settings of your web browser.
 

 
 You may limit the disclosure of certain non-Personal Information by your mobile device to us and our Advertising Partners by adjusting the settings on your mobile device.
 

 
 You may opt out of certain cookies and browser-enabled, interest-based advertising. Please note that these opt-outs apply to interest-based advertising. You may still receive other types of online advertising, and the websites you visit may still collect information for other purposes. In addition, the opt-out choices you select are stored in opt-out cookies only in the browser that you use to visit the opt-out websites, so you should separately set your preferences for other browsers or devices you may use. Deleting browser cookies can remove your opt-out preferences, so you should visit these opt-out websites periodically to review your preferences or update your preferences to apply to new advertisers.
 

 
 Advertising Partners may also provide ways for you to opt out from or limit their collection of information from and about you. Please note, however, that we are not responsible for the privacy practices of our Advertising Partners and other third parties.

Security
 
 
 The security of User Personal Information is important to us. We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once it is received. If you have any questions about the security of your Personal Information, you can contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>
 
 
 
 Access
 
 If you are our Website User, upon request, Bidease will provide you with information about whether it holds any of your Personal Information. You may access, correct, or request deletion of your Personal Information by contacting us at privacy@bidease.com. We will respond to your request within a reasonable timeframe.
 

 
 If you are a Consumer, Bidease acknowledges that you also have the right to access your Personal Information. Bidease has no direct relationship with the Consumers. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the respective Bidease’s Advertising Partner. If requested to remove data we will respond within a reasonable timeframe. Notwithstanding the above, please feel free to address us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a> and we will do our best to help you.
 
 
 
 Data Retention
 Bidease will retain your information for as long as your account is active or as needed to provide the Services, or to comply with its legal obligations, resolve disputes and enforce its agreements. Please also note that Bidease does not retain or use any information collected automatically on the Website by using cookies or similar technologies.
 

 
 The person responsible for privacy issues at Bidease is Boris Abaev: <a href="mailto:boris@bidease.com">boris@bidease.com</a>.
 

 
 Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.

Since Bidease is committed to protecting User privacy as set forth in this Policy, if you think Bidease is not in compliance with this Policy, or if you have any question, or if you wish to take any other action concerning this Policy or User Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.
 
 
 
 Under certain conditions, if you are not satisfied with the above dispute resolution mechanism, you may be able to invoke binding arbitration.

If Users are based in the European Union, Bidease may also process their Personal Information in countries that are outside of the European Economic Area (including the United States). Please be aware that some of the countries which are outside the European Economic Area may not offer the same level of data protection, although Bidease’s collection, storage and use of User personal data will continue to be governed by this Privacy Policy and the applicable laws. In case a country where the processing takes place is not considered to offer an adequate level of personal data protection in accordance with a respective adequacy decision of the European Commission, then User Personal Information is transferred based on the Standard Contractual Clauses signed between Bidease and the relevant Advertising Partner.

Bidease does not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please do not attempt to register for the Services or to send any information about yourself to Bidease, including your name, address, telephone number, or email address. No one under age 13 may provide any Personal Information to Bidease or use the Services. In the event that we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at <a href="mailto:privacy@bidease.com ">privacy@bidease.com</a>

We may update this Privacy Policy to reflect changes to our information treatment practices. We encourage you to periodically review this page for the latest information on our privacy practices.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com ">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.

content


          Ready to make your next mobile project a smash hit? Got a game or app to pitch us? We want to hear about it! Click the button below to get in touch.
        


      Succeeding in the modern mobile market takes more than just a great product. Developers need to navigate the world of growth marketing in order to stand out. That’s where we come in.
      

games

Target users that have already installed your app and deliver a steady stream of reminders for your users to take desired actions.


      Follow your users across the mobile ecosystem using the bidease platform’s robust retargeting capabilities. Target users that have already installed your app and deliver a steady stream of reminders for your users to take desired actions.
      

reduce

re-engage

detail

leverage

deep-links


        Our team of talented in-house mobile advertising creatives know exactly what it takes to drive ad engagement. We design campaign creative for our clients free of charge so that they can keep focus on achieving their growth targets using creative that’s been optimized for mobile.
      

team

1.1 The Bidease website and domain name and any other linked pages,
 features, content, or application services offered from time to time by Company in connection therewith
 (collectively, the “Website”) are owned and operated by Company. Subject to the terms and conditions of this
 Agreement, Company may offer to provide certain services, as described more fully on the Website, and that have been
 selected by you (together with the Website, the “Services”), solely for your own use, and not for the use or benefit
 of any third party. The term “Services” includes, without limitation, use of the Website, any service Company
 performs for you and the Content (as defined below) offered by Company on the Website. Company may change, suspend
 or discontinue the Services at any time, including the availability of any feature, database, or Content. Company
 may also impose limits on certain features and services or restrict your access to parts or all of the Services
 without notice or liability. Company reserves the right, in its sole discretion, to modify this Agreement at any
 time by posting a notice on the Website, or by sending you a notice. You shall be responsible for reviewing and
 becoming familiar with any such modifications. Your use of the Services following such notification constitutes your
 acceptance of the terms and conditions of this Agreement as modified.
 
 1.2 Company does not knowingly collect or solicit personal information from
 anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please
 do not attempt to register for the Services or send any information about yourself to us, including your name,
 address, telephone number, or email address. No one under age 13 may provide any personal information to Company or
 on the Services. In the event that we learn that we have collected personal information from a child under age 13
 without verification of parental consent, we will delete that information as quickly as possible. If you believe
 that we might have any information from or about a child under 13, please contact us&nbsp;<a
 href="mailto:support@bidease.com">support@bidease.com</a>. You represent and warrant to Company that: (i) if you
 are acting as a corporation you have the legal capacity to form a binding contract, (ii) if you are an individual
 (i.e., not a corporation) you are of legal age to form a binding contract or have your parent’s permission to do so,
 and you are at least 13 years or age or older; (iii) all registration information you submit is accurate and
 truthful; and (vi) you will maintain the accuracy of such information. You also certify that you are legally
 permitted to use and access the Services and take full responsibility for the selection and use of and access to the
 Services. This Agreement is void where prohibited by law, and the right to access the Services is revoked in such
 jurisdictions.

2.1 The Services and its contents may only be used in accordance with the
 terms of this Agreement. All materials displayed or performed on the Services (including, but not limited to text,
 graphics, articles, photographs, images, illustrations (also known as the “Content,” and which includes User
 Submissions (as defined below))) are protected by copyright. You shall abide by all copyright notices, trademark
 rules, information, and restrictions contained in any Content accessed through the Services, and shall not use,
 copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license,
 sell or otherwise exploit for any purposes whatsoever any Content or third party submissions or other proprietary
 rights not owned by you: (i) without the express prior written consent of the respective owners, and (ii) in any way
 that violates any third party right.
 
 2.2 The Services are protected by copyright as a collective work and/or
 compilation, pursuant to U.S. copyright laws, international conventions, and other intellectual property laws. You
 may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided
 in this Section 2), create derivative works based on, distribute, perform, display, or in any way exploit, any of
 the Content, software, materials, or Services in whole or in part.
 
 2.3 You shall not store any significant portion of any Content in any form.
 Copying or storing of any Content other than personal, noncommercial use is expressly prohibited without prior
 written permission from Company or from the copyright holder identified in such Content’s copyright notice. If you
 link to the Website, Company may revoke your right to so link at any time, at Company’s sole discretion. Company
 reserves the right to require prior written consent before linking to the Website.
 
 2.4 In the course of using the Services, you and other users may provide
 information which may be used by Company in order to provide the Services to you and other users. You understand
 that by providing content, materials or information to Company or in connection with the Services, such as Ad
 Creatives, (collectively, “User Submissions”), Company hereby is and shall be granted a non‑exclusive, worldwide,
 royalty‑free, perpetual, irrevocable, sub-licensable and transferable right to display, use, distribute, transmit,
 reproduce, and provide user access to such User Submissions (including all related intellectual property rights) in
 connection with providing the Services and Company’s (and its successors’ and assigns’) business, including without
 limitation for promoting and redistributing part or all of the Services in any media formats and through any media
 channels; however, Company will only share personally identifiable information in accordance with Company’s privacy
 policy in effect from time to time and located at <a href='/privacy-policy'>https://bidease.com/privacy-policy</a>. Furthermore, you understand
 that Company retains the right to reformat, modify, and translate any User Submissions submitted by you as necessary
 to provide the Services. For clarity, the foregoing license grant to Company does not affect your ownership of or
 right to grant additional non-exclusive licenses to the material in your User Submissions, unless otherwise agreed
 in writing.
 
 2.5 Under no circumstances will Company be liable in any way for any
 Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind
 incurred in connection with use of or exposure to any Content posted, emailed, accessed, transmitted, or otherwise
 made available via the Services.

3.1 You warrant, represent and agree that you will not contribute any
 Content or otherwise use the Services in a manner that (i) infringes or violates the intellectual property rights or
 proprietary rights, rights of publicity or privacy, or other rights of any third party; (ii) violates any law,
 statute, ordinance or regulation; (iii) is harmful, fraudulent, deceptive, threatening, abusive, harassing,
 tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable; (iv) involves commercial activities
 and/or sales without Company’s prior written consent such as contests, sweepstakes, barter, advertising, or pyramid
 schemes; (v) impersonates any person or entity, including without limitation any employee or representative of
 Company; or (vi) contains a virus, trojan horse, worm, time bomb, or other harmful computer code, file, or program.
 Company reserves the right to remove any Content from the Services at any time, for any reason (including, but not
 limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if
 Company is concerned that you may have breached the immediately preceding sentence), or for no reason at all. You,
 not Company, remain solely responsible for all Content that you upload, post, email, transmit, or otherwise
 disseminate using, or in connection with, the Services, and you warrant that you possess all rights necessary to
 provide such content to Company and to grant Company the rights to use such information in connection with the
 Services and as otherwise provided herein.
 
 3.2 You are responsible for all of your activity in connection with the
 Services. Any fraudulent, abusive, or otherwise illegal activity may be grounds for termination of your right to
 access or use the Services. You may not post or transmit, or cause to be posted or transmitted, any communication or
 solicitation designed or intended to obtain password, account, or private information from any other user of the
 Services. Use of the Services to violate the security of any computer network, crack passwords or security
 encryption codes, transfer or store illegal material (including material that may be considered threatening or
 obscene) or engage in any kind of illegal activity is expressly prohibited. You will not run Maillist, Listserv, any
 form of auto-responder, or “spam” on the Services, or any processes that run or are activated while you are not
 logged on to the Services, or that otherwise interfere with the proper working of or place an unreasonable load on
 the Services’ infrastructure. Further, the use of manual or automated software, devices, or other processes to
 “crawl,” “scrape,” or “spider” any portion of the Services is strictly prohibited. You will not decompile, reverse
 engineer, or otherwise attempt to obtain the source code of the Services. You will be responsible for withholding,
 filing, and reporting all taxes, duties and other governmental assessments associated with your activity in
 connection with the Services.
 
 3.3 You understand and agree that Company shall have the sole right to
 decide whether you are in violation of any of the restrictions set forth in this Section and shall have sole
 discretion regarding the course of action to take in connection therewith.

4.1 Company has no special relationship with or fiduciary duty to you. You
 acknowledge that Company has no control over, and no duty to take any action regarding: which users gain access to
 the Services; what Content you access via the Services; what effects the Content may have on you; how you may
 interpret or use the Content; or what actions you may take as a result of having been exposed to the Content. You
 release Company from all liability for you having acquired or not acquired Content through the Services. The
 Services may contain, or direct you to websites containing, information that some people may find offensive or
 inappropriate. Company makes no representations concerning any content contained in or accessed through the
 Services, and Company will not be responsible or liable for the accuracy, copyright compliance, legality or decency
 of material contained in or accessed through the Services. Company makes no representations or warranties regarding
 the accuracy of descriptions anywhere on the Services, or regarding suggestions or recommendations of services or
 products offered or purchased through the Services. THE SERVICES, CONTENT, WEBSITE AND ANY SOFTWARE ARE PROVIDED ON
 AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED
 WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT USE OF THE SERVICES WILL
 BE UNINTERRUPTED OR ERROR-FREE. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE
 ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

5.1 For information regarding Company’s treatment of personally
 identifiable information, please review Company’s current Privacy Policy at https://bidease.com/privacy-policy ,
 which is hereby incorporated by reference; your acceptance of this Agreement constitutes your acceptance and
 agreement to be bound by Company’s Privacy Policy.
 
 5.2 The Processing of Personal Information for the purposes of this
 Agreement is regulated under Data Protection Addendum contains at Annex A for this Agreement.

6.1 A condition to using some aspects of the Services, you may be required
 to register with Company and select a password and user name (“Company User ID”). You shall provide Company with
 accurate, complete, and updated registration information. Failure to do so shall constitute a breach of this
 Agreement, which may result in immediate termination of your account. You may not (i) select or use as a Company
 User ID a name of another person with the intent to impersonate that person; or (ii) use as a Company User ID a name
 subject to any rights of a person other than you without appropriate authorization. Company reserves the right to
 refuse registration of or cancel a Company User ID in its discretion. You shall be responsible for maintaining the
 confidentiality of your password.

7.1 You will indemnify and hold Company, its parents, subsidiaries,
 affiliates, officers, and employees harmless (including, without limitation, from all damages, liabilities,
 settlements, costs and attorneys’ fees) from any claim or demand made by any third party due to or arising out of
 your access to the Services, use of the Services, your violation of this Agreement, or the infringement by you or
 any third party using your account of any intellectual property or other right of any person or entity.

8.1 TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, IN NO EVENT SHALL
 COMPANY OR ITS SUPPLIERS, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE WITH RESPECT TO
 THE WEBSITE OR THE SERVICES OR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT
 LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY AMOUNT IN THE AGGREGATE IN EXCESS OF THE GREATER OF $100 OR
 THE FEES PAID BY YOU THEREFORE DURING THE 12-MONTH PERIOD PRECEDING THE APPLICABLE CLAIM; (II) FOR ANY INDIRECT,
 INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER; (III) FOR DATA LOSS OR COST OF PROCUREMENT OF
 SUBSTITUTE GOODS OR SERVICES; OR (IV) FOR ANY MATTER BEYOND COMPANY’S REASONABLE CONTROL. SOME STATES DO NOT ALLOW
 THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT
 APPLY TO YOU.

9.1 You shall pay all applicable fees, as described on the Website in
 connection with such Services selected by you. Company reserves the right to change its price list and to institute
 new charges at any time, upon notice to you, which may be sent by email or posted on the Website. Your use of the
 Services following such notification constitutes your acceptance of any new or increased charges. Any fees paid
 hereunder are non-refundable.

10.1 The Services may contain links to third party websites or services
 (“Third Party Services”) that are not owned or controlled by Company. When you access Third Party Services, you do
 so at your own risk. You hereby represent and warrant that you have read and agree to be bound by all applicable
 policies of any Third-Party Services relating to your use of the Services and that you will act in accordance with
 those policies, in addition to your obligations under this Agreement. Company has no control over, and assumes no
 responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any
 Third-Party Services. In addition, Company will not and cannot monitor, verify, censor or edit the content of any
 Third-Party Service. By using the Services, you expressly relieve and hold harmless Company from any and all
 liability arising from your use of any Third-Party Service.
 
 10.2 Your interactions with organizations and/or individuals found on or
 through the Services, including payment and delivery of goods or services, and any other terms, conditions,
 warranties or representations associated with such dealings, are solely between you and such organizations and/or
 individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any
 online or offline transaction with any of these third parties. You agree that Company shall not be responsible or
 liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between
 participants on this site, or between users and any third party, you understand and agree that Company is under no
 obligation to become involved. In the event that you have a dispute with one or more other users or third parties,
 you hereby release Company, its officers, employees, agents, and successors in rights from claims, demands, and
 damages (actual and consequential) of every kind or nature, known or unknown, suspected or unsuspected, disclosed or
 undisclosed, arising out of or in any way related to such disputes. If you are a California resident, you shall and
 hereby do waive California Civil Code Section 1542, which says: “A general release does not extend to claims which
 the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by
 him must have materially affected his settlement with the debtor.”

11.1 This Agreement shall remain in full force and effect while you use the
 Services. You may terminate your use of the Services at any time. Company may terminate or suspend your access to
 the Services or your membership at any time, for any reason, and without warning, which may result in the forfeiture
 and destruction of all information associated with your membership. Company may also terminate or suspend any and
 all Services and access to the Website immediately, without prior notice or liability, if you breach any of the
 terms or conditions of this Agreement. Upon termination of your account, your right to use the Services, access the
 Website, and any Content will immediately cease. All provisions of this Agreement which, by their nature, should
 survive termination, shall survive termination, including, without limitation, ownership provisions, warranty
 disclaimers, and limitations of liability.

12.1 The failure of either party to exercise, in any respect, any right
 provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for
 any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s
 reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation
 (including “line-noise” interference). If any provision of this Agreement is found to be unenforceable or invalid,
 that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise
 remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sublicensable by
 you except with Company’s prior written consent. Company may transfer, assign or delegate this Agreement and its
 rights and obligations without consent. Unless a separate commercial agreement is also in place between the parties
 (where such separate commercial agreement may integrate and take precedence over this Agreement), both parties agree
 that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and
 supersedes and cancels all previous written and oral agreements, communications and other understandings relating to
 the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except
 as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this
 Agreement and you do not have any authority of any kind to bind Company in any respect whatsoever. Headings for each
 section have been included above for your convenience, but such headings do not have any legal meaning, and may not
 accurately reflect the content of the provisions they precede. You and Company agree there are no third-party
 beneficiaries intended under this Agreement.

13.1 This Agreement shall be governed by and construed in accordance with
 the laws of the State of California without regard to the conflict of laws provisions thereof. Any dispute arising
 from or relating to the subject matter of this Agreement shall be finally settled by arbitration in San Francisco
 County, California, using the English language in accordance with the Streamlined Arbitration Rules and Procedures
 of Judicial Arbitration and Mediation Services, Inc. (“JAMS”) then in effect, by one commercial arbitrator with
 substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected
 from the appropriate list of JAMS arbitrators in accordance with the Streamlined Arbitration Rules and Procedures of
 JAMS. Judgment upon the award so rendered may be entered in a court having jurisdiction, or application may be made
 to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding
 the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for
 injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement,
 the parties consent to exclusive jurisdiction and venue in the United States Federal Courts located in the Northern
 District of California.

Unique traffic from emerging markets is the key to app monetization. Learn how Bidease Connect mediation accesses them to grow your app.

In&nbsp;the ever-changing world of&nbsp;mobile apps, finding fresh avenues for monetization can feel like a&nbsp;constant challenge. <a href="https://connect.bidease.com/">Bidease Connect</a>, our new mediation platform and latest addition to&nbsp;the Bidease suite, was designed to&nbsp;unlock the full potential of&nbsp;your app&rsquo;s ad&nbsp;revenue&mdash;especially in&nbsp;emerging markets that are often difficult to&nbsp;penetrate. 
 
Have an&nbsp;app in&nbsp;MENA or&nbsp;CIS you would like to&nbsp;monetize? Sign up&nbsp;for <a href="https://connect.bidease.com/">Bidease Connect</a>. 

<h2>What Is&nbsp;Ad&nbsp;Mediation?</h2>

Ad&nbsp;mediation is&nbsp;a&nbsp;smart ad&nbsp;tech solution that helps app publishers manage multiple ad&nbsp;networks, DSPs, and other demand sources efficiently. It&rsquo;s like having a&nbsp;digital negotiator that ensures your app&rsquo;s ad&nbsp;space goes to&nbsp;the highest bidder. Mediation platforms typically use two tools to&nbsp;achieve this goal:

<ul>
	<li>Waterfall bidding: Growth and monetization managers rank their top advertisers. Each advertiser then gets the opportunity to&nbsp;bid on&nbsp;ad&nbsp;impressions in&nbsp;order of&nbsp;that rank. As&nbsp;long as&nbsp;the first advertiser meets the bid floor and other criteria, their ad&nbsp;wins the impression. However, if&nbsp;they do&nbsp;not meet the bid request criteria, the next advertiser in&nbsp;line is&nbsp;given the opportunity to&nbsp;bid. The bid opportunity will continue to&nbsp;trickle down this &laquo;waterfall&raquo; of&nbsp;advertisers until a&nbsp;sufficient bid is&nbsp;placed. In&nbsp;some waterfalls, growth managers can rank an&nbsp;advertiser more than once (for example, first and fifth in&nbsp;the waterfall) to&nbsp;give them more bidding opportunities. These are called &laquo;multi-call waterfalls.&raquo;</li>
	<li>In-app bidding: Unlike waterfall bidding, growth and monetization managers take a&nbsp;step back with in-app bidding. Here, the process is&nbsp;entirely automated and takes place in&nbsp;open, unified auctions. As&nbsp;a&nbsp;result, all demand sources are given the equal opportunity to&nbsp;bid simultaneously for each impression, and growth managers can see exactly where those bids came from. Because this process is&nbsp;significantly faster than the waterfall method and opens the auction to&nbsp;more demand sources, in-app bidding typically results in&nbsp;higher fill rates and guarantees that each impression will go&nbsp;to&nbsp;the highest paying advertiser.</li>
</ul>

By&nbsp;pooling your demand sources into one space with tools like waterfall bidding and in-app bidding, mediation platforms keep your earnings high, ads relevant, and make managing your growth strategy easy.

<h2>Why Emerging Markets?</h2>

For many publishers, accessing new demand from emerging regions like Eastern Europe and the Middle East and North Africa (MENA) presents a&nbsp;unique set of&nbsp;challenges. Markets like Saudi Arabia, the United Arab Emirates, and Poland are brimming with advertisers eager to&nbsp;bid on&nbsp;quality impressions, yet tapping into this potential has historically been a&nbsp;hurdle. The regional nuances and lower cost of&nbsp;living in&nbsp;these markets often prevents mediation platforms from meeting their bottom line and entering the region. This is&nbsp;where Bidease Connect shines.

The combination of&nbsp;high-performing proprietary technology, deep relationships with the top advertisers from Eastern Europe and MENA, and local teams in-region allows Bidease Connect to&nbsp;operate in&nbsp;these rapidly growing markets with resounding success.

<h2>The Gateway to&nbsp;Global Growth</h2>

Emerging markets are teeming with untapped potential, but breaking into these regions requires expertise and the right tools. Bidease Connect is&nbsp;specifically designed to&nbsp;bridge this gap, offering a&nbsp;straightforward, flexible solution to&nbsp;access premium advertisers and traffic from these lucrative areas. Using in-house servers that lower our operating costs and proprietary monetization features&mdash;such as&nbsp;in-app bidding and multi-call waterfalls&mdash;Bidease Connect allows publishers to&nbsp;effectively scale their revenue. Here&rsquo;s a&nbsp;closer look at&nbsp;how we&nbsp;do&nbsp;it:

<ul>
	<li>Premium Advertisers in&nbsp;Emerging Markets: Gain direct access to&nbsp;our curated network of&nbsp;premium advertisers from emerging markets. This means unique, quality traffic that&rsquo;s otherwise hard to&nbsp;come&nbsp;by.</li>
	<li>Higher Fill Rates: Leverage in-app bidding, multi-call waterfalls, or&nbsp;both to&nbsp;ensure higher fill rates and superior returns per impression. More fill equals more revenue.</li>
	<li>Better Ad&nbsp;Experience: Deliver content that resonates. Bidease Connect supports all leading ad&nbsp;formats (including playables, rewarded video, and SDKOverlay) so&nbsp;you can offer rich media and engaging ads that enhance the user experience.</li>
	<li>Zero Fees: Jumpstart your monetization efforts without additional mediation costs. Maximizing your earnings has never been easier.</li>
</ul>

Launching Bidease Connect marks a&nbsp;pivotal moment in&nbsp;our mission to&nbsp;deliver comprehensive ad&nbsp;solutions that not only grow your app but do&nbsp;so&nbsp;by&nbsp;navigating the complex landscape of&nbsp;emerging markets. With seamless SDK integration and flexible options, getting started is&nbsp;a&nbsp;breeze.

Ready to&nbsp;monetize your apps in&nbsp;CIS and MENA? <a href="https://connect.bidease.com/">Sign up</a>&nbsp;today and see how Bidease Connect can help grow your revenue and connect you with the dynamic audiences of&nbsp;Eastern Europe, MENA, and beyond.

Unlock the power of our data-rich platform and AI buying to acquire the users that will help you achieve your growth goals.


        Unlock the power of our data-rich platform and AI buying to acquire the users that will help you achieve your growth goals. Our machine learning algorithms and comprehensive support ensure our clients increase return on ad spend.
      