Receipt Hog

Challenge: Finding High-Quality, Diverse Users on a Budget

At Receipt Hog, my job is all about growth. My team and I focus on acquiring users who not only download the app but actively upload receipts and stay engaged long-term. Balancing acquisition, retention, and LTV isn’t easy, especially with a modest budget.

Before working with Bidease, most of our UA efforts relied on search and social channels. While these worked to an extent, I wanted to diversify and explore programmatic. However, programmatic felt like a “black box” to me. Without transparency, I didn’t know how campaigns were performing or where to improve. I needed a partner who could guide me through the process, provide insights, and help me navigate any roadblocks.

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Solution: Advanced Targeting, Creative Support, and Collaboration

Partnering with Bidease was a game-changer for Receipt Hog. Their team and technology addressed my challenges in ways that I hadn’t experienced with other partners.

1. Smarter Targeting with Neural Networks
Bidease’s neural networks stood out immediately. By analyzing billions of data points, including in-app behaviors and device activity, they helped me target high-value users with precision. This was especially important for us as we aimed to diversify our user base while keeping acquisition costs low.

2. Creative Support That Delivers
Our budget is tight, but Bidease made sure we got the most out of it. Their in-house creative team designed custom, holiday-themed ads that performed incredibly well. December is typically a tough month for UA with higher costs and fierce competition, yet these creatives drove some of our lowest CPIs of the year. It’s rare to find a partner offering this level of creative support at no extra cost.

3. Above and Beyond Support
What really made the difference was Bidease’s hands-on approach. Their team kept me in the loop with regular performance updates, creative recommendations, and optimization suggestions. It didn’t feel like a transactional relationship—I had a true partner who was invested in our success.

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Results: Measurable Growth Across Key Metrics

The impact of working with Bidease was undeniable:

• Stronger Engagement and Retention: The users we acquired through Bidease were higher quality compared to those from other partners. They uploaded receipts more frequently and stayed active longer, which is a game-changer for our app.

• Lower CPIs During Peak Season: I didn’t expect our best campaign performance to happen in December, but thanks to Bidease’s creative and targeting strategies, we achieved some of our lowest CPIs that month.

• Transparent Reporting: Programmatic can feel opaque, but with Bidease, I always had clear insights into campaign performance. Their dashboards and reports made it easy for me to understand what was working and why.

Bidease isn’t just another DSP.  They’re a true partner. Their neural networks, creative support, and collaborative team helped me solve challenges I’d struggled with in programmatic advertising. If you’re looking for a programmatic partner who delivers on transparency, performance, and growth, Bidease is the real deal.

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