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Joom
How Joom Reached New Shoppers with Bidease
Joom is a global online marketplace that offers millions of affordable products, primarily sourced from China, to customers across Europe. With a strong foothold in the region, Joom sought to expand its active user base and increase both purchase volume and average order value. To achieve these goals at scale, Joom partnered with Bidease to implement a data-driven, programmatic advertising strategy.
The Challenge: Expanding Joom’s Active and Paying User Base
As an online marketplace, Joom’s success depends on a steady influx of engaged shoppers. The company’s primary objective was to grow the number of active users in key markets while also driving higher conversion rates and larger basket sizes. To accomplish this, Joom needed a highly efficient programmatic strategy that could identify and attract high-intent users at scale.
The Solution: A Data-Driven Approach to Precision Targeting
To develop an effective promotion strategy, Bidease worked with Joom to analyze user behavior at every stage of the funnel, from app installation to product selection, checkout, and payment. This data-driven approach enabled Bidease to refine Joom’s targeting strategy and optimize for high-value users.
With full integration into Adjust’s mobile analytics platform, Joom was able to track performance in real-time. Bidease then launched a comprehensive creative strategy, testing multiple ad formats—including banners, interstitials, video ads, and playable ads—to determine which creatives drove the highest engagement and conversion rates.
By continuously optimizing campaigns based on performance data, Bidease ensured that Joom’s programmatic efforts delivered both scale and efficiency.
The Results
Joom’s partnership with Bidease delivered strong results:
• 140,000 new installs, expanding the platform’s active user base
• 12,700 unique paying users, boosting conversions and revenue growth
With Bidease’s expertise in programmatic advertising, Joom successfully scaled its marketplace, bringing in high-quality app users while maintaining strong performance against key metrics.
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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They always meet our KPI goals and are always available to assist with any questions in terms of mobile programmatic advertising.
Mikhail Biteryakov
Traffic Analyst. JOOM
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