Moments: Choose Your Story
Moments Achieves 25% D1 ROAS with Bidease UA
Moments: Choose Your Story is a highly interactive mobile game that lets players immerse themselves in romantic novels, making choices that shape their own unique storylines. With a monetization model based solely on in-game purchases, Moments needed a way to attract engaged, high-value players in an oversaturated U.S. gaming market. To achieve this, Moments partnered with Bidease to develop a data-driven programmatic strategy optimized for conversion and return on ad spend (ROAS).
The Challenge: Finding High-Intent Paying Users in a Crowded Market
With countless interactive story-driven mobile games available, Moments needed to break through the noise and attract a dedicated audience willing to make in-game purchases. The campaign’s primary goal was to acquire paying users at a sustainable cost per install (CPI) while maximizing Day 1 ROAS.
To succeed, Moments required an efficient media buying strategy and high-performing ad creatives that could effectively engage its target audience.
The Solution: Optimizing Ad Formats and Exchanges for Maximum Engagement
Bidease launched an extensive testing phase to determine the best-performing ad formats and inventory sources. After multiple rounds of optimization, the team identified non-rewarded video ads and native ads as the most effective creative formats for engaging high-value users.
By strategically running campaigns across ADX and Unity exchanges, Bidease was able to refine targeting, optimize bidding strategies, and ultimately lower CPI while maintaining strong engagement rates. Within weeks, Bidease successfully optimized the supply path and campaign performance to meet Moments' acquisition and revenue goals.
The Results
Moments’ partnership with Bidease delivered outstanding performance, including:
• 45,000 installs, expanding its player base in the U.S. market
• 10.72% click-to-install rate, demonstrating strong ad engagement
• 23.51% Day 1 ROAS, ensuring monetization success
Through data-driven campaign optimizations and strategic media placements, Bidease helped Moments scale efficiently in an increasingly competitive gaming market.
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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