Bidease is a fully transparent demand side platform that helps mobile marketers achieve their goals through risk-free programmatic performance advertising.

Bidease is a fully transparent demand side platform for mobile marketers. Our risk-free programmatic performance deals help the world’s biggest brands achieve their advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, we optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to our clients’ bottom line.
 
 
 Unlike other DSPs, bidease provides marketers with performance based programmatic access to media otherwise only available on a per impression CPM basis. We’re on a mission to bring fully transparent, value-driven advertising to the mobile world.

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      We believe that businesses should be candid with their customers and that success should be determined by a company’s ability to deliver value, and nothing else. To that end, bidease helps mobile marketers achieve their performance advertising goals through risk-free programmatic media buying partnerships.
      

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        Bidease was built from the ground up to address the unique needs of modern mobile brands and businesses. We’ve invested years into building a comprehensive platform that delivers results other DSPs can’t.
      

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Can’t wait to announce that Bidease is appointing Artur Lukasevic as Sales Director, to lead partnerships in the European region.

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<a href="https://www.linkedin.com/in/arturs-lukasevics/">Artur</a> is&nbsp;an&nbsp;AdTech industry veteran who previously held the position of&nbsp;Head of&nbsp;Performance and Gaming Partnerships Teams at&nbsp;TikTok Global Business Solutions. He&nbsp;will be&nbsp;responsible for business development and growth in&nbsp;the European region.

&nbsp;

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I’m excited to join Bidease rocketship to bring unique value and fully transparent Mobile DSP technology to European markets, supporting organizations of all sizes and helping marketers in achieving skyrocketing growth and ambitious goals in digital marketing with my 15 years of professional experience in Business, Partnerships, Product Development, and various aspects of Digital Marketing working on global markets and as a member of cross-functional teams.

On&nbsp;behalf of&nbsp;the entire Bidease Team, we&nbsp;congratulate Artur on&nbsp;his new position, wish him a&nbsp;great start and a&nbsp;lot of&nbsp;achievements to&nbsp;come. Great to&nbsp;have you on&nbsp;board!

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Artur Lukasevic Joins Bidease as EU Sales Director

We are pleased to announce that Bidease has opened a new office in Dubai, United Arab Emirates to build partnerships with app marketers, publishers and agencies across the Middle East & North Africa region and help them achieve their growth goals.

The new office will be&nbsp;led by&nbsp;Shayan Rahimi, Managing Director, MENA who previously held the position as&nbsp;Head of&nbsp;eCommerce, MENA at&nbsp;Snap Inc. He&nbsp;will be&nbsp;responsible for all business development activities and operational processes of&nbsp;the new MENA office.

For the last 12 years of my career in the mobile app industry, the most enjoyable moments have always been the building phase and partnering with app marketers to build connections with consumers. I’m super excited to be joining the Bidease team to bring a new incredible technology stack to the MENA region. Our aim is to help app marketers to solidify consumer connections across a multitude of digital properties, driving transparent, relevant value for their brands, while connecting people to products and services they need & love.

On&nbsp;the behalf of&nbsp;the Bidease Team, we&rsquo;d like to&nbsp;congratulate Shayan on&nbsp;his new role in&nbsp;our company and wish him a&nbsp;long and successful journey with&nbsp;us! Welcome aboard!

Bidease Appoints Shayan Rahimi as Managing Director, MENA to Lead International Expansion in the Region

NEW YORK October 20, 2022 — Bidease has been selected for the 2022 New York Award in the Internet Marketing Service category by the New York Award Program.

Each year, the New York Award Program identifies companies that we&nbsp;believe have achieved exceptional marketing success in&nbsp;their local community and business category. These are local companies that enhance the positive image of&nbsp;small business through service to&nbsp;their customers and our community. These exceptional companies help make the New York area a&nbsp;great place to&nbsp;live, work and play.

Various sources of&nbsp;information were gathered and analyzed to&nbsp;choose the winners in&nbsp;each category. The 2022 New York Award Program focuses on&nbsp;quality, not quantity. Winners are determined based on&nbsp;the information gathered both internally by&nbsp;the New York Award Program and data provided by&nbsp;third parties.

About New York Award Program

The New York Award Program is&nbsp;an&nbsp;annual awards program honoring the achievements and accomplishments of&nbsp;local businesses throughout the New York area. Recognition is&nbsp;given to&nbsp;those companies that have shown the ability to&nbsp;use their best practices and implemented programs to&nbsp;generate competitive advantages and long-term value.

The New York Award Program was established to&nbsp;recognize the best of&nbsp;local businesses in&nbsp;our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is&nbsp;to&nbsp;recognize the small business community&rsquo;s contributions to&nbsp;the U.S. economy.

SOURCE: 
New York Award Program 
Email: PublicRelations@cities-company.com

Bidease Receives 2022 New York Award

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Keep your brand top of mind with your ideal audience across the most popular mobile media environments.


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In this article, we gathered the most frequently asked questions from advertisers regarding in-app traffic, programmatic buying, DSP operations, and provided clear and concise answers. So, let’s get started!

We&nbsp;live in&nbsp;the world of&nbsp;apps. Virtually any service has a&nbsp;mobile version these days: food delivery, taxi and travel, shopping, games of&nbsp;all genres, financial and educational products, you name it&nbsp;&mdash; one could hardly imagine a&nbsp;modern man&rsquo;s life without those.

As&nbsp;the mobile ecosystem develops, in-app advertising is&nbsp;gaining momentum, as&nbsp;well as&nbsp;becoming more and more attractive for brands. While in-app promotion wasn&rsquo;t often taken seriously in&nbsp;the past, we&nbsp;now have every tool available to&nbsp;analyze its efficiency, verify traffic, develop engaging ad&nbsp;formats while utilizing emerging inventory platforms. And since we&nbsp;carry our smartphones with&nbsp;us almost all the time, presence in&nbsp;this communication channel is&nbsp;a&nbsp;must for brands. 
&nbsp;

<ul>
	<li>Why are CPA pricing models not the best choice for beginning user acquisition through DSP&rsquo;s?</li>
</ul>

Hoping to&nbsp;secure their marketing budgets and avoid spending money in&nbsp;vain, some advertisers want to&nbsp;purchase in-app traffic through DSPs using their target CPA right away but the main issue is&nbsp;that in-app traffic attribution is&nbsp;different than mobile social media traffic attribution.

For in-app marketing, a&nbsp;wise and forward-looking decision is&nbsp;to&nbsp;use a&nbsp;CPM pricing model because the ad&nbsp;exchange bids are constantly affected by&nbsp;multiple parameters, ie.creative formats, number of&nbsp;advertisers bidding, the verticals they belong&nbsp;to, time of&nbsp;the year or&nbsp;month, target audience etc.

In&nbsp;the long run and in&nbsp;most cases, eCPM-based media buying will result in&nbsp;reasonably lower eCPI, and thus lower eCPA and higher ROAS. The most efficient way to&nbsp;test multiple ad&nbsp;creative formats, audience segments, exchanges, apps, is&nbsp;through eCPM buying and sticking to&nbsp;a&nbsp;fixed eCPI and/or eCPA because it&nbsp;will keep your campaigns dynamic, instead of&nbsp;only targeting small sample sizes to&nbsp;start, which will limit scale in&nbsp;the long run.

Conversely, only aiming for a&nbsp;low CPI may lead to&nbsp;missing out on&nbsp;sources and audiences that could otherwise provide a&nbsp;better LTV (cost per subscription/purchase etc).

By&nbsp;setting afixed CPI for your user acquisition campaigns, it&nbsp;will become much harder, sometimes impossible to&nbsp;test premium placements, and will narrow audience segments, as&nbsp;well&nbsp;as, ad&nbsp;creatives that can be&nbsp;ran. Additionally, it&nbsp;will lead to&nbsp;an&nbsp;increased CPI and &laquo;wasting&raquo; of&nbsp;budget, even if&nbsp;such traffic is&nbsp;high-quality and the audience more loyal and solvent.

We&nbsp;would like to&nbsp;emphasize that reaching your target CPA is&nbsp;a&nbsp;gradual process that requires patience and time to&nbsp;acquire the necessary amount of&nbsp;data to&nbsp;train the platform and predictive algorithms with the ultimate goal being to&nbsp;reach your target audience at&nbsp;scale.

<ul>
	<li>Why is&nbsp;in-app CPI higher than, say, on&nbsp;social media?</li>
</ul>

Social media is&nbsp;a&nbsp;good resource for targeting a&nbsp;specific audience, however, it&nbsp;becomes difficult to&nbsp;scale over time as&nbsp;their audiences are eventually drained. Because of&nbsp;this, the initial CPI may appear low in&nbsp;the beginning but is&nbsp;not sustainable in&nbsp;the long run as&nbsp;thethose audience segments burn out.

In-app advertising allows for a&nbsp;more broader audience reach and almost infinite scalability as&nbsp;the number of&nbsp;apps are constantly growing.

One more important point is&nbsp;that DSP algorithms require a&nbsp;significant amount of&nbsp;impressions and actions in&nbsp;order to&nbsp;deliver the results you want, at&nbsp;scale, not to&nbsp;mention, cheaper installs don&rsquo;t necessarily mean good campaign performance considering people often end up&nbsp;deleting newly installed apps days after installing without ever using&nbsp;it. A&nbsp;well-trained predictive algorithmcan help you communicate with highly relevant users and continue to&nbsp;build models based off of&nbsp;the results delivered and not just the initial install.

<ul>
	<li>Do&nbsp;we&nbsp;really have to&nbsp;use a&nbsp;mobile measurement tracker?</li>
</ul>

For advertisers who like to&nbsp;keep track of&nbsp;their unit economy, a&nbsp;solid and reliable mobile tracker is&nbsp;indispensable.Mobile Measurement Partner (MMP) allows you, the advertiser, the ability to&nbsp;correctly attribute ad&nbsp;campaign traffic and show which stages of&nbsp;the sales funnel we&nbsp;need to&nbsp;focus&nbsp;on.

In&nbsp;turn, this gives the advertiser an&nbsp;understanding of&nbsp;which apps, exchanges, ad&nbsp;creatives and approaches work best, which can later be&nbsp;useful for other advertising activities and you can make an&nbsp;informed decision as&nbsp;to&nbsp;what works best for your app in&nbsp;particular.

<ul>
	<li>Why focus on&nbsp;post-view attribution in&nbsp;in-app campaigns? We&nbsp;only want clicks!</li>
</ul>

Post-view attribution is&nbsp;very important and even more so&nbsp;in&nbsp;recent years as&nbsp;more brands tend to&nbsp;choose video ads as&nbsp;one of&nbsp;the main ad&nbsp;formats.

The main reason not to&nbsp;ignore post-view attribution in&nbsp;campaign analysis is&nbsp;that users often watch a&nbsp;video ad&nbsp;without any further actions, which is&nbsp;especially true for Rewarded Video. Essentially, post view attribution allows the marketers to&nbsp;get a&nbsp;better understanding of&nbsp;their video ad&nbsp;campaign performance by&nbsp;measuring conversions hours after seeing the video&nbsp;ad. We&nbsp;see a&nbsp;similar situation with Playable Ads but in&nbsp;this case the user is&nbsp;actively engaging with the creative which is&nbsp;much more valuable than just viewing a&nbsp;video.

Banner ads are no&nbsp;exception. The user sees an&nbsp;ad, and information about the product is&nbsp;imprinted in&nbsp;their memory but the user wants to&nbsp;remain within the game or&nbsp;app they are in&nbsp;so&nbsp;choose to&nbsp;download the app hours or&nbsp;days after viewing the banner&nbsp;ad.

In&nbsp;addition to&nbsp;post view attribution being necessary for creative formats it&nbsp;is&nbsp;also vital for marketers working in&nbsp;emerging markets, where users can watch an&nbsp;ad&nbsp;but may not have the ability to&nbsp;download the app right away so&nbsp;they do&nbsp;so&nbsp;after connecting to&nbsp;Wi-Fi (when the connection is&nbsp;fast and free).

It&rsquo;s best not to&nbsp;discard post-view attribution but rather set it&nbsp;up&nbsp;in&nbsp;the range of&nbsp;up&nbsp;to&nbsp;24&nbsp;hour so&nbsp;you can get a&nbsp;more profound understanding of&nbsp;upper and lower funnel performance and be&nbsp;able to&nbsp;assess user interaction with the&nbsp;ad, without performing an&nbsp;immediate action such as&nbsp;click or&nbsp;install.

<ul>
	<li>What about in-app fraud?</li>
</ul>

This used to&nbsp;be&nbsp;a&nbsp;popular buzzword several years ago but now the things are quite different due to&nbsp;reliable participants of&nbsp;the ecosystem who keep track of&nbsp;the quality of&nbsp;their inventory etc.

On&nbsp;our side, we&nbsp;are fully integrated with all the main MMPs and their respective fraud protection tools&nbsp;ie. AppsFlyer and their fraud tool Protect360, as&nbsp;well&nbsp;as, Adjust, Kochava, Branch and Singular. We&nbsp;are also integrated with 3rd party fraud detection tools such as&nbsp;MOAT and DoubleVerify and we&nbsp;have our own in-house fraud detection tool to&nbsp;ensure there are checks and balances across all actions we&nbsp;deliver.

<ul>
	<li>Why buy traffic through DSPs if&nbsp;we&nbsp;have direct access to&nbsp;ad&nbsp;exchanges?</li>
</ul>

Our goal is&nbsp;to&nbsp;be&nbsp;an&nbsp;extension to&nbsp;your team and to&nbsp;work in&nbsp;conjunction to&nbsp;your user growth efforts. We&nbsp;can always help consolidate your efforts by&nbsp;running on&nbsp;our integrations with certain exchanges and/or not running on&nbsp;those SSPs. Running with a&nbsp;DSP opens up&nbsp;a&nbsp;lot of&nbsp;opportunities to&nbsp;test multiple sources at&nbsp;once so&nbsp;you have more time to&nbsp;focus on&nbsp;retention and other down funnel events.

<ul>
	<li>What budget should&nbsp;I allocate for testing in-app promotion?</li>
</ul>

Marketing budget for in-app promotion depends on&nbsp;a&nbsp;number of&nbsp;factors. As&nbsp;a&nbsp;rule, the media buying team recommends the required and sufficient budgets depending on&nbsp;the target country, app advertised and a&nbsp;number of&nbsp;other nuances. Recommended starting budgets are prepared for each individual app and based on&nbsp;feedback from the advertiser.

<ul>
	<li>What GEOs are available for targeting?</li>
</ul>

In-app advertising is&nbsp;available wherever there are smartphone users, mobile internet and/or Wi-Fi. The settings can be&nbsp;super broad targeting, such as&nbsp;targeting an&nbsp;entirecountry or&nbsp;focusing on&nbsp;specific regions, states, cities, zips codes, and so&nbsp;on.You can also exclude specific locations from your targeting and only focus on&nbsp;areas that show the best results.

<ul>
	<li>Why shouldn&rsquo;t you change in-app ad&nbsp;creatives too often?</li>
</ul>

Switching creatives too often or&nbsp;prematurely may have a&nbsp;negative effect on&nbsp;the algorithm as&nbsp;it&nbsp;does not allow for a&nbsp;sufficient amount of&nbsp;statistically significant data for proper algorithm training and model building. We&nbsp;usually recommend running ad&nbsp;creatives for a&nbsp;week or&nbsp;two to&nbsp;identify what apps and app categories work best and not lose the opportunity to&nbsp;find the best solution for that specific app or&nbsp;advertiser.

<ul>
	<li>What is&nbsp;the difference between DSPs and ad&nbsp;networks?</li>
</ul>

Both provide access to&nbsp;in-app inventory but with ad&nbsp;networks the advertiser can ONLY show ads in&nbsp;apps that have their SDK of&nbsp;that specific network. DSPs, on&nbsp;the other hand, let you procure inventory of&nbsp;multiple ad&nbsp;networks in&nbsp;one place.

In&nbsp;other words, to&nbsp;get the same reach that a&nbsp;DSP has, an&nbsp;advertiser has to&nbsp;integrate every ad&nbsp;network individually,&nbsp;&mdash; which is&nbsp;the most difficult and time-consuming.

DSP&rsquo;s allow the advertiser to&nbsp;test several ad&nbsp;exchanges at&nbsp;a&nbsp;time and reap the benefits of&nbsp;automated media buying coupled with predictive algorithms, resulting in&nbsp;high-quality users and significantly larger amounts of&nbsp;traffic and scale.

<h2>Conclusion</h2>

As&nbsp;mobile apps grow increasingly popular, their close contact with the target audience and the impact on&nbsp;their daily life leads to&nbsp;many brands restructuring their marketing budgets in&nbsp;favor of&nbsp;in-app traffic.

Advantages for advertisers are quite obvious:

<ul>
	<li>Broad reach of&nbsp;the channel, in-app inventory for millions of&nbsp;popular apps;</li>
	<li>Ads shown to&nbsp;users with the highest level of&nbsp;interest thanks to&nbsp;programmatic media buying;</li>
	<li>Multitude of&nbsp;ad&nbsp;formats that significantly increase ad&nbsp;memorability and incentivize target actions.</li>
</ul>

It&nbsp;must be&nbsp;noted that in-app inventory is&nbsp;not a&nbsp;magic bullet. Attaining your goals will take patience, time and money to&nbsp;invest in&nbsp;training the DSP and predictive algorithms. This process is&nbsp;best approached as&nbsp;an&nbsp;investment for the future.

We&nbsp;hope that this article will help brands better understand the subtleties of&nbsp;in-app advertising. If&nbsp;we&nbsp;missed anything, just drop&nbsp;us a&nbsp;line and we&nbsp;will gladly answer your questions.

Wish you the best of&nbsp;ROAS!&nbsp;

Good to Know: Top 10 Frequently Asked Questions About DSPs and In-App Traffic

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In this article, we will tell you about the capabilities of in-app traffic and how Bidease can help you make the most out of it based on your gaming project’s monetization model.

Mobile games are a&nbsp;popular and universally accessible form of&nbsp;leisure for modern people. On&nbsp;the subway on&nbsp;your way to&nbsp;work, during the lunch break or&nbsp;after an&nbsp;evening workout&nbsp;&mdash; you can always grab your smartphone and beat a&nbsp;couple of&nbsp;levels.

The choice of&nbsp;games is&nbsp;impressive in&nbsp;its diversity&nbsp;&mdash; there is&nbsp;quite a&nbsp;competition there. Whereas players usually wonder what else to&nbsp;play, game developers and marketers have a&nbsp;completely different task&nbsp;&mdash; how to&nbsp;most effectively attract interested and solvent users.

And we&nbsp;do&nbsp;have a&nbsp;solution! One of&nbsp;the most effective and reliable sources for attaining the most ambitious of&nbsp;game developer goals is&nbsp;in-app traffic. In&nbsp;this article, we&nbsp;will tell you about the capabilities of&nbsp;in-app traffic and how Bidease can help you make the most out of&nbsp;it&nbsp;based on&nbsp;your gaming project&rsquo;s monetization model.

Let&rsquo;s go! But first let&rsquo;s look at&nbsp;some numbers.

<ul>
	<li>The Power of&nbsp;In-app</li>
</ul>

In-app as a traffic source must definitely be of interest for gaming projects. After all, this app category has long been extremely popular with numerous smartphone owners.&nbsp;

For example, in March 2022, Apple App Store offered <a href="https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/">more than 1 million gaming apps</a>, whereas <a href="https://www.statista.com/statistics/780229/number-of-available-gaming-apps-in-the-google-play-store-quarter/">over 477,000</a> were available on Google Play in Q2 2022. That&rsquo;s a lot to play around with! One must not forget about adjacent app categories like Entertainment and Lifestyle. With the right approach, developers can find their target audience there as well.

Moreover, according to the latest Newzoo Report,&nbsp;<a href="https://resources.newzoo.com/hubfs/Reports/Games/2022_Newzoo_Free_Global_Games_Market_Report.pdf?utm_campaign=GGMR%202022&amp;utm_medium=email&amp;_hsmi=220823342&amp;_hsenc=p2ANqtz-_hIEQM38vyx93bJsnt0ORO9ISB3JpbwTMQqpfJM0VW1WcmnD4HEpluWEVX0A6SpzQZ5gHh1A5NS5T7J2HEPU-uZAk1Sg&amp;utm_content=220823342&amp;utm_source=hs_automation">Global Games Market Report 2022</a>, in 2022, there will be an estimated 267,500,000 mobile gamers spending a total of $103.5 billion, which is expected to make up 53% of the forecasted market size. Not bad!

<ul>
	<li>The Role of&nbsp;Monetization Model</li>
</ul>

The next reason why mobile games are in&nbsp;demand all over the world is&nbsp;that they are free. Well, almost free.

The vast majority of&nbsp;mobile games can be&nbsp;downloaded for free, however, users have an&nbsp;option to&nbsp;improve and extend their gaming experience on&nbsp;a&nbsp;paid basis. This &laquo;small&raquo; nuance is&nbsp;something you should actively use for in-app promotion of&nbsp;gaming projects. 

This said, what monetization models do&nbsp;we&nbsp;deal with at&nbsp;Bidease?

<ol>
	<li>In-app advertising</li>
	<li>In-app purchases</li>
	<li>Hybrid monetization model. (A&nbsp;combination of&nbsp;in-app advertising and in-app purchases)</li>
</ol>

Looks simple: players have to&nbsp;&laquo;pay&raquo; to&nbsp;beat a&nbsp;level faster, get a&nbsp;superpower or&nbsp;an&nbsp;extra life. The payment varies according to&nbsp;the game&rsquo;s monetization model, which also implies different behavioral patterns.

It&nbsp;is&nbsp;exactly those differences in&nbsp;player behavior that our&nbsp;UA approaches are based upon.

<ul>
	<li>The Importance of&nbsp;the Test Period</li>
</ul>

No&nbsp;matter the monetization model, gaming project promotion starts from the test period. It&nbsp;is&nbsp;important to&nbsp;properly set up&nbsp;all the necessary events in&nbsp;the advertiser&rsquo;s mobile tracker before the test campaigns even start (at&nbsp;the integration stage). The more complete and detailed the user&rsquo;s in-app journey&nbsp;is, the better predictions our models will deliver later&nbsp;on. Which means loyal active users performing the target actions developers need them to&nbsp;perform.

Before running test campaigns, we&nbsp;carefully study and evaluate the advertiser&rsquo;s audience, and develop enough creatives to&nbsp;test different hypotheses and approaches.

We&nbsp;create a&nbsp;look-alike model based on&nbsp;the advertiser&rsquo;s audience. We&nbsp;then run test campaign with that audience, collecting own data for our platform. After that, we&nbsp;use the data to&nbsp;develop a&nbsp;predictive model that allows for all behavioral characteristics of&nbsp;the users.

As&nbsp;for creatives, we&nbsp;prepare thoroughly, developing several versions of&nbsp;each ad&nbsp;to&nbsp;understand what triggers better response among the advertised game&rsquo;s audience. From our experience, it&nbsp;is&nbsp;best to&nbsp;use Interstitial Video and Playable Ads, as&nbsp;they showcase the gameplay, interface and some cool features or&nbsp;give an&nbsp;overview of&nbsp;the game&rsquo;s plot (Cinematic Video).

Once we&nbsp;know which creatives are the most interesting and engaging for the users, we&nbsp;continue redesigning them to&nbsp;improve performance metrics by&nbsp;using different colors and sound patterns, adding or&nbsp;switching the CTA button positions etc.

A&nbsp;typical test campaign takes up&nbsp;to&nbsp;two weeks (sometimes even less than that). However, everything largely depends on&nbsp;how fast the platform collects enough statistically significant data.

As&nbsp;a&nbsp;rule, the test stage is&nbsp;pretty much the same for all kinds of&nbsp;gaming projects with all kinds of&nbsp;monetization models. It&nbsp;is&nbsp;during the stage where we&nbsp;train the predictive models that things get really interesting.

<ul>
	<li>The Benefits of&nbsp;Attribution Settings</li>
</ul>

As&nbsp;soon as&nbsp;the test campaign is&nbsp;over, we&nbsp;develop predictive models. These are not just aimed at&nbsp;effective user acquisition, they rely on&nbsp;the audience&rsquo;s behavioral patterns for all desired post-install events.

Now let&nbsp;us talk about how you set up&nbsp;and train predictive algorithms to&nbsp;promote mobile games with different monetization models.

In-App Advertising Monetization: 

In&nbsp;this case, we&nbsp;train the models for user return-related events. It&nbsp;can be&nbsp;the Retention Rate for Day&nbsp;1, Day&nbsp;7, Day 30&nbsp;or any other day.

To&nbsp;achieve the best campaign performance using predicate models you must allow for events that have to&nbsp;do&nbsp;with viewing ads during a&nbsp;gaming session, e.g. impressions per user.

In-App Purchase Monetization:

For projects monetized this way, the model is&nbsp;purchase-oriented.

In&nbsp;such models, we&nbsp;take into account all the steps of&nbsp;user journey in&nbsp;the app: from install to&nbsp;the first purchase, and then the second, tenth etc. As&nbsp;always, the more events you set&nbsp;up, the better predictions you get, and the higher your ROAS is.

At&nbsp;early stages, predictive models are trained for all purchase-related events, becoming more intelligent and complex later on&nbsp;allowing for more useful nuances: purchases with a&nbsp;high average check, high number of&nbsp;repeat purchases etc.

For those campaigns to&nbsp;perform best, every detail matters: players&rsquo; achievements and how often they occur, how fast the players beat the levels, time from install to&nbsp;the first purchase, purchase frequency, average check.

Hybrid Monetization: 

For hybrid models, we&nbsp;develop a&nbsp;more holistic system, a&nbsp;metamodel that includes different scenarios. In&nbsp;this case, the algorithm creates forecasts for several events at&nbsp;a&nbsp;time.

<h3>Notice What Works Best</h3>

For stable performance, predictive algorithms need at&nbsp;least 500 to&nbsp;1,000 events for each target action: from app install to&nbsp;purchase to&nbsp;any other target in-app event. This condition is&nbsp;equally true for all mobile game monetization models.

Predictive algorithms train and improve themselves on&nbsp;a&nbsp;constant basis, so&nbsp;the process of&nbsp;optimizing ad&nbsp;campaigns and improving performance metrics never stops. With new users coming and new apps appearing on&nbsp;the app stores, in-app can be&nbsp;considered a&nbsp;neverending advertising channel.

<h3>Conclusion</h3>

Mobile games are accessible, engaging and fun. No&nbsp;wonder they are so&nbsp;immensely popular. This said, today it&nbsp;is&nbsp;often not enough to&nbsp;simply create a&nbsp;great product. There is&nbsp;always a&nbsp;big chance it&nbsp;will end up&nbsp;lost among a&nbsp;huge mass of&nbsp;competitor projects.

If&nbsp;developers want to&nbsp;promote their game effectively engaging as&nbsp;many relevant players as&nbsp;possible, this has to&nbsp;be&nbsp;approached wisely. One must take into account the game&rsquo;s monetization model as&nbsp;well as&nbsp;behavioral patterns of&nbsp;its target audience.

Modern advertising technologies take in-app media buying to&nbsp;a&nbsp;whole new level. With all that, you can now leverage your knowledge of&nbsp;your audience to&nbsp;benefit the product and make better use of&nbsp;marketing budgets.

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      Joom is an online marketplace that sells mostly Chinese-made and low-priced products. The company has it headquarters in Russia and is very focused on Europe. It now offers about 10 million products, ranging from bluetooth earbuds to bathing suits. Most of these items come from China, similar to other popular online marketplaces such as Wish and AliExpress.
      

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Long time no see! Our next Marketer Talks episode features Nick Rvachev, VP of Product at Aitarget Tech. In this interview, he speaks on the most significant changes in the advertising industry, tells us about the complexity of mobile traffic attribution, and solutions to such problems, and also shares his compilation of useful resources for marketing specialists.

<h3>Nick, please&nbsp;tell&nbsp;us how you started your career in&nbsp;marketing. How did you get in&nbsp;this industry?</h3>

Actually, everything happened quite accidentally. I&nbsp;graduated from the Bauman Moscow State Technical University and started working in&nbsp;a&nbsp;company as&nbsp;a&nbsp;software developer. I&nbsp;was writing quite a&nbsp;low-level system program code. My&nbsp;colleagues and I&nbsp;were also taking some additional jobs as&nbsp;freelancers and creating different websites for small businesses.

Our main job, on&nbsp;the one hand, was complicated, deep, and fundamental, but on&nbsp;the other hand, a&nbsp;bit monotonous, while being freelancers, every time we&nbsp;communicated with different businesses, learned a&nbsp;lot of&nbsp;new things, and every next project was unique. Then we&nbsp;started assisting one agency in&nbsp;developing websites, and, during one project, our whole team became its regular staff. So&nbsp;I&nbsp;found myself in&nbsp;a&nbsp;digital agency where&nbsp;I gradually started to&nbsp;leave behind direct development, more and more switching to&nbsp;managing work.

After&nbsp;a&nbsp;while, I realized that&nbsp;I want to&nbsp;get proper education in&nbsp;the field of&nbsp;management and marketing (as&nbsp;before that, most likely, I&nbsp;was guided by&nbsp;my&nbsp;intuition) and moved to&nbsp;England for a&nbsp;year to&nbsp;study at&nbsp;Hyper Island school. I&nbsp;think it&nbsp;was the time when&nbsp;I finally determined that&nbsp;I wanted to&nbsp;move in&nbsp;this direction.

And when&nbsp;I came back from England, my&nbsp;friends and I&nbsp;founded Aitarget.

In the age of changes and turbulence, your team needs people with growth mindset, that is, those who can quickly adapt to changes, create and implement new approaches for solving tasks and problems.

<h3>Which significant changes in&nbsp;marketing during the last few years can you mention?</h3>

I&rsquo;ve been in&nbsp;marketing for more than 10&nbsp;years (I&nbsp;remember the times when classical agencies laughed at&nbsp;digital ones, not finding them on&nbsp;the map of&nbsp;market volume), and, to&nbsp;my&nbsp;feeling, when I&nbsp;started, everything was developing extremely fast both in&nbsp;terms of&nbsp;money spent by&nbsp;companies on&nbsp;digital advertising and in&nbsp;terms of&nbsp;technologies. It&nbsp;seemed that every half a&nbsp;year, we&nbsp;should invent something so&nbsp;unique not to&nbsp;be&nbsp;dropped out from the market which was developing at a rapid technological pace.

Now my&nbsp;feeling is the opposite&nbsp;&mdash; during the last 2- 3&nbsp;years, I&rsquo;ve got a&nbsp;persistent feeling that there is&nbsp;an&nbsp;inverse process in&nbsp;the market&nbsp;&mdash; a&nbsp;sort of&nbsp;degradation in&nbsp;terms of&nbsp;technology.

First of&nbsp;all, certainly, it&nbsp;is&nbsp;connected with the global trend for the protection of&nbsp;users&rsquo; personal data, which inevitably causes a&nbsp;number of&nbsp;legal and technological limitations&nbsp;&mdash; GDPR, ATT, blocking of&nbsp;third-party cookies, etc. Certainly, users&rsquo; Privacy is&nbsp;an&nbsp;important direction, nonetheless, in&nbsp;my&nbsp;opinion, this is&nbsp;a&nbsp;cover for redistribution of&nbsp;the world of&nbsp;marketing.

In&nbsp;my&nbsp;opinion, everything is&nbsp;becoming less comfortable both for businesses and for ordinary users. Let&rsquo;s take, for instance, a pop-up that allows cookies on&nbsp;every website&nbsp;&mdash; are many people happy about the necessity of&nbsp;pushing the button &laquo;Allow all the cookies?&raquo;

<h3>Let&rsquo;s talk directly about mobile. How, to&nbsp;your mind, did changes in&nbsp;iOS 14.5 impact the industry of&nbsp;mobile marketing?</h3>

Since ATT (App Tracking Transparency) appeared in&nbsp;iOS 14.5, marketing specialists have acquired a&nbsp;number of&nbsp;problems at&nbsp;once: degrading of&nbsp;tracking and attribution, and reduction of&nbsp;targeting accuracy&nbsp;&mdash; which, in&nbsp;turn, leads to an increase in&nbsp;the cost of&nbsp;attracting new users.

IOS updates unfold quite gradually. And even given that obligatory ATT was released in&nbsp;April 2021 together with iOS 14.5, only&nbsp;25% installed this update. So&nbsp;it&nbsp;is&nbsp;difficult to&nbsp;measure the exact effect, though the trend itself is&nbsp;clearly seen.

As&nbsp;we&nbsp;expected, financial markets were first to&nbsp;respond, and fast enough. At&nbsp;first Meta, then the others. Nearly all the key players to&nbsp;some extent noted the influence of&nbsp;these changes on&nbsp;their business and financial results.

Apple encouraged their users the update using push notifications only in&nbsp;July 2021. And Q3-Q4 became the period when a large portion of&nbsp;devices already had obligatory ATT.

IOS update is&nbsp;not the only reason why the effect from update influences on the decrease in&nbsp;tracking accuracy and increase in the cost of&nbsp;attraction is&nbsp;being smeared. The data obtained and used by&nbsp;platforms like Facebook, YouTube, and TikTok for advertising purposes are data not in&nbsp;real-time. They are accumulated for a&nbsp;90-day period. Therefore, even if&nbsp;tomorrow 100% of&nbsp;devices have ATT, the platforms will still have the data for the previous 89&nbsp;days&nbsp;&mdash; and, as&nbsp;a&nbsp;consequence, the effect will gradually increase during the next 90&nbsp;days.

The same thing concerns the advertisers from the game industry. The money they earn today mostly consists of&nbsp;the money received from the users who are in&nbsp;the game for a&nbsp;long time. Actually, it&nbsp;means that, even if&nbsp;you turn off ads today, profit in&nbsp;the games won&rsquo;t stop instantly&nbsp;&mdash; it&nbsp;will reduce smoothly and gradually within time.

In&nbsp;eCommerce, user&rsquo;s live time is&nbsp;shorter, but the effect is&nbsp;also here.

The complex of&nbsp;these three reasons is:

<ul>
	<li>A&nbsp;small percentage of&nbsp;the&nbsp;OS upgrade (many users have old&nbsp;OS versions and, respectively, no&nbsp;ATT);</li>
	<li>Data accumulation (even if&nbsp;now Facebook stops getting data, it&nbsp;still has old data which gradually loses its relevance, but it still can be&nbsp;used);</li>
	<li>And the gradual (not instant) return on&nbsp;investments for attracting users</li>
</ul>

Shows that the real effect of&nbsp;ATT will be&nbsp;observed gradually, within a&nbsp;long period of&nbsp;time, but it&nbsp;is&nbsp;inevitable and is&nbsp;dramatically changing the advertising market.

It&nbsp;turns out that the delayed effect is&nbsp;a positive moment (advertisers have an&nbsp;opportunity of&nbsp;getting ready), and a negative at&nbsp;the same time. In&nbsp;the period of&nbsp;transition, and considering the long window, LT&nbsp;purchase becomes &laquo;blind.&raquo; And given that the real effect of&nbsp;the current purchase will become clear only in&nbsp;6&nbsp;&mdash; 12&nbsp;months&nbsp;&mdash; it&nbsp;is&nbsp;also quite possible that everything now is&nbsp;being purchased at&nbsp;a&nbsp;loss.

<h3>That&nbsp;is, the new limitations are&nbsp;a&nbsp;hard blow to&nbsp;the tracking, isn&rsquo;t it?</h3>

Yes, and not only that. Actually, not only the tracking suffers, but also targeting accuracy. If&nbsp;earlier you could gather exact information on&nbsp;each user and, on&nbsp;its basis, match a unique set of&nbsp;adverts for a&nbsp;particular user, now, in&nbsp;the event of technical limitations, everything returns to&nbsp;group targeting by&nbsp;interests.

We&nbsp;must understand that common interests are not enough for targeting in&nbsp;the modern world of&nbsp;marketing. Say, if&nbsp;you know that the user is&nbsp;interested in&nbsp;hiking, then, certainly, this information increases your chances of&nbsp;effective advertising. But, anyway, it&nbsp;is&nbsp;not so&nbsp;good as&nbsp;the information that this user has got no&nbsp;tent, and they are going to&nbsp;acquire it&nbsp;in&nbsp;the near future, as&nbsp;they have actively studied different tents, their features, and characteristics for the last few weeks.

Group data are less effective than personalized ones. Users&rsquo; decision to&nbsp;make a&nbsp;purchase is&nbsp;influenced not only by a common interest but a&nbsp;mass of&nbsp;factors&nbsp;&mdash; time of&nbsp;day, mood, and other behavioral factors.

<h3>ATT was implemented 1.5 years ago. Did the results turn out to&nbsp;be&nbsp;better or&nbsp;worse than the estimated ones?</h3>

In&nbsp;my&nbsp;opinion, worse. And I&nbsp;hear similar conclusions from other experts. And worse not only in&nbsp;terms of&nbsp;forecasts about the number of&nbsp;users who will allow tracking but also in&nbsp;terms of&nbsp;common influence on an advertisement.

Recently I&rsquo;ve had a&nbsp;closed dinner with representatives of&nbsp;medium eCommerce businesses where the organizers decided to&nbsp;make a&nbsp;small interactive&nbsp;&mdash; they conducted a&nbsp;survey on&nbsp;which three important tasks representatives of&nbsp;business are going to&nbsp;solve in&nbsp;the near future. And everybody around&nbsp;me, without coming to an agreement, wrote that they would solve problems with tracking which appeared in&nbsp;the background of&nbsp;the latest events in&nbsp;the industry.

We&nbsp;should note that many in&nbsp;the industry are discontented by&nbsp;sole changes made by&nbsp;Apple. If&nbsp;Google is&nbsp;moving in a similar direction, though slower, and at&nbsp;the same time, is&nbsp;in dialog with the market players, implementing the changes step by&nbsp;step, it&nbsp;seems that Apple does the things it&nbsp;finds necessary, without listening to&nbsp;anybody. Well, it&nbsp;is&nbsp;entitled to&nbsp;do&nbsp;it&nbsp;as&nbsp;a&nbsp;manufacturer of&nbsp;the devices and creator of&nbsp;the platform, though it&nbsp;provokes discontent.

No&nbsp;wonder that Meta and other companies trying to&nbsp;stay independent have now started to&nbsp;assert their rights in&nbsp;respect of&nbsp;the future devices and&nbsp;OS in&nbsp;VR and&nbsp;AR.

<h3>What ways of&nbsp;evading tracking problems do&nbsp;you see?</h3>

Globally, I&nbsp;see two options:

<ul>
	<li>The thing which is&nbsp;done through first-party via Conversion API. </li>
</ul>

Actually, via server-to-server communication, they transmit the information that this particular user (for instance, with a particular email or&nbsp;phone number) has made a&nbsp;transaction (purchase or&nbsp;another desired action). Then social networks connect the previous user&rsquo;s actions by&nbsp;this&nbsp;ID (ad&nbsp;reviews).&nbsp;

<ul>
	<li>Fingerprinting based on&nbsp;indirect data.</li>
</ul>

When there is&nbsp;information that a&nbsp;particular user at&nbsp;a&nbsp;certain time, with a&nbsp;certain&nbsp;IP, location, etc. has made a&nbsp;transaction. And then the social network tries to&nbsp;connect it&nbsp;statistically with some users (or&nbsp;even distribute the transaction to&nbsp;several users using a balance system). It&nbsp;is&nbsp;important to&nbsp;understand that accuracy of&nbsp;such a method is&nbsp;much lower than the use of&nbsp;first-party data, but it&nbsp;is&nbsp;better than a complete absence of&nbsp;data.

We&nbsp;should note, that in&nbsp;its policies, Apple clearly indicates that not only technical but also legal limitations are coming into force. That&nbsp;is if&nbsp;a&nbsp;user has clearly indicated that they refuse from tracking, even if&nbsp;you can do&nbsp;it&nbsp;somehow against the law&nbsp;&mdash; it&nbsp;is&nbsp;forbidden, and you take a&nbsp;risk of&nbsp;being blocked in the Apple Store.

&nbsp;

<h3>What do&nbsp;you think, why has Apple become so&nbsp;interested in&nbsp;its users&rsquo; privacy?</h3>

In&nbsp;my&nbsp;opinion&nbsp;and it&rsquo;s not only mine, under the cover of&nbsp;personal data protection, in&nbsp;fact, Apple wants to&nbsp;take revenge in&nbsp;the world of&nbsp;advertisement. The first&nbsp;and unsuccessful&nbsp;attempt was made in&nbsp;2010, by purchasing Quattro Wireless and starting of&nbsp;iAD platform. At&nbsp;that time nobody believed that Apple would let others have leadership and initiative in&nbsp;advertisement and close this direction in&nbsp;2016&nbsp;cause, being owners of&nbsp;the platform, they had a maximum number of&nbsp;data.

From a recent report by&nbsp;Financial Times which says that &laquo;Apple plans to&nbsp;double its digital advertising businessworkforce&raquo; we&nbsp;can see that Apple is&nbsp;intensely employing developers to&nbsp;its advertising department. FT&nbsp;is&nbsp;predicting that, by&nbsp;2026, Apple&rsquo;s profit from advertisement may account for $30 billion (it&nbsp;is&nbsp;10% of all the profit for 2021).

By&nbsp;implementing ATT, Apple formally allows companies to&nbsp;use first-party data, while the use of&nbsp;third-party data is&nbsp;allowed only with the user&rsquo;s consent (which must be&nbsp;obtained through a frightening pop-up). At&nbsp;the same time, it&nbsp;is&nbsp;interesting that Apple considers all the data on&nbsp;its platform first-party data for itself. And there is&nbsp;a&nbsp;question: what is&nbsp;the user&rsquo;s profit if&nbsp;their data were collected, and still keep on&nbsp;being collected, but currently, are just aggregated by&nbsp;another company?

I&rsquo;m sure that in&nbsp;a&nbsp;few years, we&nbsp;will see a&nbsp;fully developed advertising platform that will work not only in&nbsp;internal Apple apps but also in&nbsp;all other apps. Right now, there are <a href="https://digiday.com/media/apple-is-building-a-demand-side-platform/">rumours</a> that Apple is&nbsp;actively working on&nbsp;its DSP.

Yes, sometimes changes made by&nbsp;Apple really have a&nbsp;positive influence on&nbsp;users (for example when Apple started to&nbsp;ask if&nbsp;users need to&nbsp;unsubscribe from paid subscriptions when an&nbsp;app is&nbsp;deleted), and there are changes which play into the company&rsquo;s hand under the cover of&nbsp;care. In&nbsp;my&nbsp;opinion, the situation with ATT is&nbsp;exactly the case.

And a&nbsp;couple of&nbsp;words in&nbsp;support of&nbsp;Apple: I&nbsp;should note that it&nbsp;also asks users&rsquo; permission for collecting their data. But compare how unfriendly it&nbsp;does it&nbsp;for third-party apps, and how ingratiating it&nbsp;is&nbsp;for their own needs:

<img alt="" src="/media_backend/uploads/2022/10/06/2022-10-06-18.02.40_tPE9L11.png" style="height:394px; width:500px" />

&nbsp;

<h3>How will all these changes influence the market in&nbsp;terms of&nbsp;figures? What will happen to&nbsp;the budgets? Will they overflow from one channel to&nbsp;another, or&nbsp;are there any other options?</h3>

I&nbsp;assume myself and hear of&nbsp;negative influence from my&nbsp;colleagues. Advertising is&nbsp;getting more expensive. And in&nbsp;those verticals where all the business is&nbsp;based on&nbsp;traffic purchase, say, in-game projects, there is&nbsp;a&nbsp;dramatic reduction of&nbsp;advertising budgets&nbsp;&mdash; at&nbsp;least, until the moment when it&nbsp;will be&nbsp;possible to&nbsp;forecast LTV for a&nbsp;long period.

On&nbsp;the other hand, if an advertisement is&nbsp;sold according to the auction model and users&rsquo; attention remains stable, the market will anyway find a balance between the cost of the advertisement and its efficiency.

I&nbsp;think that struggle in the advertising market among jumbos has just begun, and, once again, I&rsquo;m not surprised by&nbsp;the current steps and attempts to&nbsp;seize the market of&nbsp;OS and devices by&nbsp;companies which currently depend on&nbsp;Apple (with iOS) and Google (with Android).

<h3>To&nbsp;your mind, are there any effective options for attracting a target audience in&nbsp;mobile, in&nbsp;other words, what can marketing specialists can focus&nbsp;on, not to&nbsp;lose their clients and maintain the audience at an optimum and sufficient level?</h3>

Considering the way trends develop, I&nbsp;would exactly be&nbsp;very attentive to&nbsp;marketing tools developed by&nbsp;Apple itself: starting with Apple Search Ads and finishing with&nbsp;Apple DSP which is&nbsp;rumored.

If&nbsp;we&nbsp;say about current tools, then, except for classical ones, I&nbsp;would pay attention to&nbsp;two types of&nbsp;traffic:

<ul>
	<li>Alternative channels, for instance, Telegram Ads;</li>
	<li>Context targeting&nbsp;&mdash; partnership with other projects which are not direct competitors and have a similar target audience.</li>
</ul>

<h3>Which own projects or&nbsp;technologies should advertisers develop, in&nbsp;order to&nbsp;bring their marketing to an absolutely new level?</h3>

In&nbsp;my&nbsp;opinion, working with first-party data (collection, analytics, and use in&nbsp;marketing) will play a key role. And to&nbsp;do&nbsp;it&nbsp;effectively, they need both technical abilities (integration of&nbsp;special software, paying special attention to&nbsp;development), and organizational ones (employment of&nbsp;skilled analytics and marketing specialists who understand how to&nbsp;collect such data, analyze them, and, above all, how and where to&nbsp;use them).

I&nbsp;would also like to&nbsp;note that, in&nbsp;the age of&nbsp;changes and turbulence, your team needs people with a growth mindset, that&nbsp;is, those who can quickly adapt to&nbsp;changes, and create and implement new approaches for solving tasks and problems. Those who learned to&nbsp;do&nbsp;routine tasks over&nbsp;the latest 5&nbsp;&mdash; 10&nbsp;years, but are not ready to&nbsp;re-invent approaches for the coming 2&nbsp;&mdash; 4&nbsp;years, will be&nbsp;in&nbsp;less demand.

<h3>And finally, which resources would you recommend&nbsp;us to&nbsp;study, in&nbsp;order to&nbsp;stay informed of&nbsp;what is&nbsp;going on&nbsp;in&nbsp;the industry?</h3>

To&nbsp;start with, I&rsquo;d like to&nbsp;recommend the two following resources which deeply analyze these changes: it&nbsp;is&nbsp;<a href="https://stratechery.com">Stratechery.com</a> (the edition is&nbsp;paid and costs $12 per month, but it&nbsp;worth each paid cent) and <a href="https://mobiledevmemo.com">Mobiledevmemo.com</a> (the author of&nbsp;the blog is&nbsp;Eric Benjamin Seufert, one of&nbsp;the best specialists in digital marketing, especially in&nbsp;technical details, once he&nbsp;was a&nbsp;VP of&nbsp;Marketing in&nbsp;the company which developed Angry Birds).

I&nbsp;also strongly recommend subscribing to&nbsp;official marketing mailing lists of&nbsp;all the networks, Meta, TikTok, as&nbsp;well as&nbsp;Apple Ads and Google Ads. Some of&nbsp;them don&rsquo;t send news, but it&nbsp;is&nbsp;easily solved by&nbsp;setting via special services &laquo;Change control&raquo; on&nbsp;the homepage of&nbsp;the blog. As&nbsp;soon as&nbsp;the page is&nbsp;changed, you have an&nbsp;email.

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

Marketer Talks. Nick Rvachev, Aitarget Tech

Moments is a highly interactive game. Users can become the part of romantic novels and be able to make choices to create their own stories with unpredictable ending.

After testing period we found out that the best creative formats for this game were the non rewarded Video and Native Ads on the ADX and Unity exchanges. It took few weeks to optimize the campaigns in order to get the required CPI, but we managed to achieve this goal

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We collect two main types of information through the Services - personal information and anonymous information and we may also generate a third type of information, aggregate information, as set forth in more detail below. Descriptions of these terms are available in the Definitions section of the Policy.
 
 
 
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 B. Information We Collect From Consumers
 </h3>
 
 
 Consumers are those individuals who download, use or otherwise interact with an Apps and/or websites of our Advertising Partners and/or 3rd parties that work directly with Apps developers.
 
 
 
 If you are a Consumer that uses or otherwise interacts with our website or the services, we may collect and transfer non-sensitive device information provided by our advertising exchange partners that may consist of the following:
 
 
 <ul>
 <li>
 Generic geographic location;
 </li>
 <li>
 Carrier;
 </li>
 <li>
 Device make, Manufacturer, Operating system and Language Settings; 
 </li>
 <li>
 Name of application interactive with Bidease Services;
 </li>
 <li>
 IP Address;
 </li>
 <li>
 Android ID or Identifier for Advertisers (GAID);
 </li>
 <li>
 Internet browser used to access the Services;
 </li>
 <li>
 Connection speed;
 </li>
 </ul>
 
 
 By downloading or opening a website and using an advertising partner application, you grant the application developer with permission to collect device information and share it with us under our agreement with the advertising partner. We may track this information and may also combine the device information with anonymous information from other sources in order to deliver advertisements through the Services. In addition, bidease may collect information from Consumers through use of a Cookie or similar tracking technologies if the Consumer accesses advertisements from a browser or is redirected to a browser by advertisements provided through the Services. Certain advertisements may redirect you to a browser where we may use a Cookie to track Consumer activities.
 
 
 
 In case of any breach of data data controllers and consumers shall be notified of the breach «without undue delay».
 
 
 <h3>
 C. Information You Provide to Us
 </h3>
 
 
 We receive and store any information you knowingly provide to us. For example, we collect Personal Information such as your name, email address, browser information. You have an opportunity not to provide us with certain information, but then you may not be able to register with us or to take advantage of some of our features.
 
 
 
 If you have provided us with a means of contacting you, we may use such means to communicate with you. For example, we may send you promotional offers on behalf of other businesses, or communicate with you about your use of the Services. Also, we may receive a confirmation when you open a message from us. This confirmation helps us make our communications with you more interesting and improve our services. If you do not want to receive communications from us, please indicate your preference by emailing us at: <a href="mailto:support@bidease.com">support@bidease.com</a>. Please note that if you do not want to receive legal notices from us, those legal notices will still govern your use of the services, and you are responsible for reviewing such legal notices for changes.
 
 
 
 Additionally, you may sign up to receive reports and communications from us. If you would like to discontinue receiving any information that you receive from us, you may email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 <h3>
 D. Information Collected Automatically:
 </h3>
 
 
 Passive Collection. As is true of most websites and advertising companies, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
 
 
 
 User Data Supplementation. We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, deliver our marketing services and provide products and services that may be of interest to you. If you provide us Personal Information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
 
 
 
 Advertising Partners wishing to opt out from information from bidease can click “UNSUBSCRIBE” in marketing emails or email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Examples of the types of Personal Information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include purchased marketing data from third parties that is combined with information we have been provided by business partners, to create more tailored advertising and products.
 
 
 
 Cookies and Tracking Technologies. Bidease and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. A full list of cookies we use on this site is found on our Cookie Policy.
 
 
 
 Cookies are small text files placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as provide information to the owners of the site.
 
 
 
 You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. We follow guidelines set forth by the Information Commissioner’s Office with regards to European Union rules on cookie use.
 
 
 
 Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit <a href="https://www.aboutcookies.org">www.aboutcookies.org</a>.

We partner with a third party to display advertising to manage our advertising on other sites and/or apps. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click <a href="https://preferences-mgr.truste.com">preferences-mgr.truste.com</a> or if located in the European Union click <a href="https://www.youronlinechoices.eu">www.youronlinechoices.eu</a>. Please note you will continue to receive generic ads. If you do not want to receive generic ads contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>.

Uses of Information We Collect
 
 Bidease uses the information we collect about you to provide the Services and to gain a better understanding of the products and services that may interest you. For example, we may use your information in order to:
 
 
 <ul>
 <li>
 Operate, manage and improve the Services;
 </li>
 <li>
 Allow our users to set up a user account and profile;
 </li>
 <li>
 Fulfill your requests for certain products and services; 
 </li>
 <li>
 Provide you with requested services;
 </li>
 <li>
 Communicate with you about your Bidease account, your interactions with the Services or your contacts’ interactions with the Services;
 </li>
 <li>
 Protect the rights or property of Bidease or third parties;
 </li>
 <li>
 Deliver targeted advertisements on behalf of our Advertising Partners;
 </li>
 <li>
 Analyze how users utilize the Services;
 </li>
 </ul>
 
 
 The Services may link to third party websites, non-bidease Apps and/or other third party content. Please note that bidease cannot control the treatment of your information by such third parties, and that the privacy practices of third parties likely differ from those described in the Policy.
 
 
 
 We also may share certain types of Personal Information with third parties, as described below.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
 
 
 
 The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
 
 
 
 Sharing of Information, We Collect.
 
 We neither rent nor sell your Personal Information in personally identifiable form to anyone. However, we do share your Personal Information with third parties as described in Section II and in this Section:
 
 
 
 Affiliated Businesses and Third Party Websites We Do Not Control.
 
 In certain situations, businesses or third party websites we’re affiliated with may sell items or provide services to you through the Services (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your Personal Information with that affiliated business only to the extent that it is related to such transaction or service.
 
 
 
 List of our current partners:
 
 
 <ul>
 <li>
 Google AdX;
 </li>
 <li>
 Mopub;
 </li>
 <li>
 Chartboost; 
 </li>
 <li>
 AppodealX;
 </li>
 <li>
 AdColony;
 </li>
 <li>
 IronSource;
 </li>
 <li>
 Heromedia;
 </li>
 </ul>
 
 
 We have no control over the policies and practices of third party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business’ or websites’ policies. If you have any questions about these practices, please contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Service Providers
 
 We employ other companies and people to perform tasks e.g., provide computer and network infrastructure services on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.
 
 
 
 User Profiles and Submissions
 
 Certain user profile information, including without limitation a user’s name, location, and any content that such user has uploaded to the Services, may be displayed to other users to facilitate user interaction within the Services or address your request for Company’s services.
 
 
 
 Non-Personal Information
 
 We may share aggregate or anonymous information with Business Partners and other third parties in accordance with the terms of this Policy.
 
 
 
 Legal Notice
 
 We may also disclose your Personal Information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
 
 
 
 If bidease is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.

To opt-out please email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Opting-out just means that the advertisements you do receive from us will not be targeted in any sort of way. Note that even if you opt-out, you may still receive content and advertising from us.
 
 
 <ul>
 <li>
 You may control how your browser responds to cookies by adjusting the privacy and security settings of your web browser.
 </li>
 <li>
 You may limit the disclosure of certain Non-Personal Information by your mobile Device to us and Partners by adjusting the settings on your mobile Device.
 </li>
 <li>
 You may opt out of certain cookies and browser-enabled, interest-based advertising. Please note that these opt outs apply to interest-based advertising by participating advertisers. You may still receive other types of online advertising from participating partners, and the websites you visit may still collect information for other purposes. In addition, the opt-out choices you select are stored in opt-out cookies only in the browser that you use to visit the opt-out websites, so you should separately set your preferences for other browsers or Devices you may use. Deleting browser cookies can remove your opt-out preferences, so you should visit these opt-out websites periodically to review your preferences or update your preferences to apply to new participating advertisers.
 </li>
 <li>
 Partners may also provide ways for you to opt out from or limit their collection of information from and about you. Please note, however, that we are not responsible for the privacy practices of Publishers, Advertisers, and other third parties.
 </li>
 </ul>
 
 
 
 Security
 
 
 The security of your Personal Information is important to us. We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once it is received. If you have any questions about the security of your Personal Information, you can contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Access
 
 Upon request, bidease will provide you with information about whether we hold any of your Personal Information. You may access, correct, or request deletion of your Personal Information by contacting us at support@bidease.com. We will respond to your request within a reasonable timeframe.
 
 
 
 Data Retention
 We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
 
 
 
 Service / Analytics Platform Disclosure
 If you are using our analytics platform, the use of information collected through our service shall be limited to the purpose of providing the service for which you have engaged bidease.
 
 
 
 Bidease collects information under the direction of you and its customers, and has no direct relationship with the individuals whose personal data it processes. If you are a client of one of our customers and would no longer like to be contacted by one of our customers that use our service, please contact the customer that you interact with directly.
 
 
 
 We may transfer Personal Information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our customers.
 
 
 
 Bidease acknowledges that you have the right to access your Personal Information. Bidease has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to bidease’s customer (the data controller). If requested to remove data we will respond within a reasonable timeframe.
 
 
 
 Our data privacy officer is Ilya Varvalyuk: <a href="mailto:iv@bidease.com">iv@bidease.com</a>
 
 
 
 Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.
 
 
 
 We will retain personal data we process on behalf of our customers for as long as needed to provide services to our customer. Bidease will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.
 
 
 
 bidease has further committed to refer unresolved Privacy Shield related complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit JAMS https://www.jamsadr.com/eu-us-privacy-shield for more information or to file a complaint. The services of JAMS to resolve Privacy Shield related complaints are provided at no cost to you. Complaints that involve concerns outside of the scope of the Privacy Shield Principles are not covered by this section, and may be resolved in another forum.
 
 
 
 Additionally, with respect to complaints concerning human resources data that is transferred from the EU in the context of the employment relationship, we have agreed to participate in the dispute resolution procedures of the EU Data Protection Authorities. Bidease will cooperate with the appropriate EU Data Protection Authorities during investigation and resolution of complaints concerning human resources data that is transferred from the EU to the United States brought under Privacy Shield. For complaints involving human resources data transferred from Switzerland in the context of the employment relationship, we commit to cooperate with Swiss Federal Data Protection and Information Commissioner (“FDPIC”) and comply with the advice given by the FDPIC. Complaints regarding processing of human resources data pertaining to EU and Swiss citizens may be reported by the individual to the relevant Data Protection Authority.
 
 
 
 These recourse mechanisms are available at no cost to you. Damages may be awarded in accordance with applicable law.
 
 
 
 Under certain conditions, if you are not satisfied with the above recourse mechanism, you may be able to invoke binding arbitration.

As we are based in the United States, if you are located outside the United States and provide personal information to us, or to one of our group companies, your information will be transferred to us in the United States in accordance with this privacy policy.
 
 
 
 bidease participates in and has certified its compliance with the EU-U.S. and the Swiss – U.S. Privacy Shield Framework. bidease is committed to subjecting all personal data received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. [<a href="https://www.privacyshield.gov/list">www.privacyshield.gov/list</a>]
 
 
 
 bidease is responsible for the collecting and the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf in accordance with this privacy policy. bidease complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
 
 
 
 We have certified to the Department of Commerce that we adhere to the Privacy Shield principles of: (1) Notice; (2) Choice; (3) Accountability for Onward Transfer; (4) Security; (5) Data Integrity and Purpose Limitation; (6) Access; and (7) Recourse, Enforcement and Liability in respect of any personal information received from the European Union or Switzerland in reliance on the Privacy Shield (the “Privacy Shield Principles”).
 
 
 
 With respect to personal data received or transferred pursuant to the Privacy Shield Framework, bidease is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, bidease may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
 
 
 
 If there is any conflict between the policies of this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall take precedence.

If you are based in the European Union, we may also transfer personal information that we collect from you to third party data processors located in countries that are outside of the European Economic Area (including to the United States). Please be aware that countries which are outside the European Economic Area may not offer the same level of data protection, although our collection, storage and use of your personal data will continue to be governed by this privacy policy.

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please do not attempt to register for the Services or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any personal information to us or on the Services. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.

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1.1 The Bidease website and domain name and any other linked pages,
 features, content, or application services offered from time to time by Company in connection therewith
 (collectively, the “Website”) are owned and operated by Company. Subject to the terms and conditions of this
 Agreement, Company may offer to provide certain services, as described more fully on the Website, and that have been
 selected by you (together with the Website, the “Services”), solely for your own use, and not for the use or benefit
 of any third party. The term “Services” includes, without limitation, use of the Website, any service Company
 performs for you and the Content (as defined below) offered by Company on the Website. Company may change, suspend
 or discontinue the Services at any time, including the availability of any feature, database, or Content. Company
 may also impose limits on certain features and services or restrict your access to parts or all of the Services
 without notice or liability. Company reserves the right, in its sole discretion, to modify this Agreement at any
 time by posting a notice on the Website, or by sending you a notice. You shall be responsible for reviewing and
 becoming familiar with any such modifications. Your use of the Services following such notification constitutes your
 acceptance of the terms and conditions of this Agreement as modified.
 
 1.2 Company does not knowingly collect or solicit personal information from
 anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please
 do not attempt to register for the Services or send any information about yourself to us, including your name,
 address, telephone number, or email address. No one under age 13 may provide any personal information to Company or
 on the Services. In the event that we learn that we have collected personal information from a child under age 13
 without verification of parental consent, we will delete that information as quickly as possible. If you believe
 that we might have any information from or about a child under 13, please contact us&nbsp;<a
 href="mailto:support@bidease.com">support@bidease.com</a>. You represent and warrant to Company that: (i) if you
 are acting as a corporation you have the legal capacity to form a binding contract, (ii) if you are an individual
 (i.e., not a corporation) you are of legal age to form a binding contract or have your parent’s permission to do so,
 and you are at least 13 years or age or older; (iii) all registration information you submit is accurate and
 truthful; and (vi) you will maintain the accuracy of such information. You also certify that you are legally
 permitted to use and access the Services and take full responsibility for the selection and use of and access to the
 Services. This Agreement is void where prohibited by law, and the right to access the Services is revoked in such
 jurisdictions.

2.1 The Services and its contents may only be used in accordance with the
 terms of this Agreement. All materials displayed or performed on the Services (including, but not limited to text,
 graphics, articles, photographs, images, illustrations (also known as the “Content,” and which includes User
 Submissions (as defined below))) are protected by copyright. You shall abide by all copyright notices, trademark
 rules, information, and restrictions contained in any Content accessed through the Services, and shall not use,
 copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license,
 sell or otherwise exploit for any purposes whatsoever any Content or third party submissions or other proprietary
 rights not owned by you: (i) without the express prior written consent of the respective owners, and (ii) in any way
 that violates any third party right.
 
 2.2 The Services are protected by copyright as a collective work and/or
 compilation, pursuant to U.S. copyright laws, international conventions, and other intellectual property laws. You
 may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided
 in this Section 2), create derivative works based on, distribute, perform, display, or in any way exploit, any of
 the Content, software, materials, or Services in whole or in part.
 
 2.3 You shall not store any significant portion of any Content in any form.
 Copying or storing of any Content other than personal, noncommercial use is expressly prohibited without prior
 written permission from Company or from the copyright holder identified in such Content’s copyright notice. If you
 link to the Website, Company may revoke your right to so link at any time, at Company’s sole discretion. Company
 reserves the right to require prior written consent before linking to the Website.
 
 2.4 In the course of using the Services, you and other users may provide
 information which may be used by Company in order to provide the Services to you and other users. You understand
 that by providing content, materials or information to Company or in connection with the Services, such as Ad
 Creatives, (collectively, “User Submissions”), Company hereby is and shall be granted a non‑exclusive, worldwide,
 royalty‑free, perpetual, irrevocable, sub-licensable and transferable right to display, use, distribute, transmit,
 reproduce, and provide user access to such User Submissions (including all related intellectual property rights) in
 connection with providing the Services and Company’s (and its successors’ and assigns’) business, including without
 limitation for promoting and redistributing part or all of the Services in any media formats and through any media
 channels; however, Company will only share personally identifiable information in accordance with Company’s privacy
 policy in effect from time to time and located at <a href='/privacy-policy'>https://bidease.com/privacy-policy</a>. Furthermore, you understand
 that Company retains the right to reformat, modify, and translate any User Submissions submitted by you as necessary
 to provide the Services. For clarity, the foregoing license grant to Company does not affect your ownership of or
 right to grant additional non-exclusive licenses to the material in your User Submissions, unless otherwise agreed
 in writing.
 
 2.5 Under no circumstances will Company be liable in any way for any
 Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind
 incurred in connection with use of or exposure to any Content posted, emailed, accessed, transmitted, or otherwise
 made available via the Services.

3.1 You warrant, represent and agree that you will not contribute any
 Content or otherwise use the Services in a manner that (i) infringes or violates the intellectual property rights or
 proprietary rights, rights of publicity or privacy, or other rights of any third party; (ii) violates any law,
 statute, ordinance or regulation; (iii) is harmful, fraudulent, deceptive, threatening, abusive, harassing,
 tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable; (iv) involves commercial activities
 and/or sales without Company’s prior written consent such as contests, sweepstakes, barter, advertising, or pyramid
 schemes; (v) impersonates any person or entity, including without limitation any employee or representative of
 Company; or (vi) contains a virus, trojan horse, worm, time bomb, or other harmful computer code, file, or program.
 Company reserves the right to remove any Content from the Services at any time, for any reason (including, but not
 limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if
 Company is concerned that you may have breached the immediately preceding sentence), or for no reason at all. You,
 not Company, remain solely responsible for all Content that you upload, post, email, transmit, or otherwise
 disseminate using, or in connection with, the Services, and you warrant that you possess all rights necessary to
 provide such content to Company and to grant Company the rights to use such information in connection with the
 Services and as otherwise provided herein.
 
 3.2 You are responsible for all of your activity in connection with the
 Services. Any fraudulent, abusive, or otherwise illegal activity may be grounds for termination of your right to
 access or use the Services. You may not post or transmit, or cause to be posted or transmitted, any communication or
 solicitation designed or intended to obtain password, account, or private information from any other user of the
 Services. Use of the Services to violate the security of any computer network, crack passwords or security
 encryption codes, transfer or store illegal material (including material that may be considered threatening or
 obscene) or engage in any kind of illegal activity is expressly prohibited. You will not run Maillist, Listserv, any
 form of auto-responder, or “spam” on the Services, or any processes that run or are activated while you are not
 logged on to the Services, or that otherwise interfere with the proper working of or place an unreasonable load on
 the Services’ infrastructure. Further, the use of manual or automated software, devices, or other processes to
 “crawl,” “scrape,” or “spider” any portion of the Services is strictly prohibited. You will not decompile, reverse
 engineer, or otherwise attempt to obtain the source code of the Services. You will be responsible for withholding,
 filing, and reporting all taxes, duties and other governmental assessments associated with your activity in
 connection with the Services.
 
 3.3 You understand and agree that Company shall have the sole right to
 decide whether you are in violation of any of the restrictions set forth in this Section and shall have sole
 discretion regarding the course of action to take in connection therewith.

4.1 Company has no special relationship with or fiduciary duty to you. You
 acknowledge that Company has no control over, and no duty to take any action regarding: which users gain access to
 the Services; what Content you access via the Services; what effects the Content may have on you; how you may
 interpret or use the Content; or what actions you may take as a result of having been exposed to the Content. You
 release Company from all liability for you having acquired or not acquired Content through the Services. The
 Services may contain, or direct you to websites containing, information that some people may find offensive or
 inappropriate. Company makes no representations concerning any content contained in or accessed through the
 Services, and Company will not be responsible or liable for the accuracy, copyright compliance, legality or decency
 of material contained in or accessed through the Services. Company makes no representations or warranties regarding
 the accuracy of descriptions anywhere on the Services, or regarding suggestions or recommendations of services or
 products offered or purchased through the Services. THE SERVICES, CONTENT, WEBSITE AND ANY SOFTWARE ARE PROVIDED ON
 AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED
 WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT USE OF THE SERVICES WILL
 BE UNINTERRUPTED OR ERROR-FREE. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE
 ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

5.1 For information regarding Company’s treatment of personally
 identifiable information, please review Company’s current Privacy Policy at https://bidease.com/privacy-policy ,
 which is hereby incorporated by reference; your acceptance of this Agreement constitutes your acceptance and
 agreement to be bound by Company’s Privacy Policy.
 
 5.2 The Processing of Personal Information for the purposes of this
 Agreement is regulated under Data Protection Addendum contains at Annex A for this Agreement.

6.1 A condition to using some aspects of the Services, you may be required
 to register with Company and select a password and user name (“Company User ID”). You shall provide Company with
 accurate, complete, and updated registration information. Failure to do so shall constitute a breach of this
 Agreement, which may result in immediate termination of your account. You may not (i) select or use as a Company
 User ID a name of another person with the intent to impersonate that person; or (ii) use as a Company User ID a name
 subject to any rights of a person other than you without appropriate authorization. Company reserves the right to
 refuse registration of or cancel a Company User ID in its discretion. You shall be responsible for maintaining the
 confidentiality of your password.

7.1 You will indemnify and hold Company, its parents, subsidiaries,
 affiliates, officers, and employees harmless (including, without limitation, from all damages, liabilities,
 settlements, costs and attorneys’ fees) from any claim or demand made by any third party due to or arising out of
 your access to the Services, use of the Services, your violation of this Agreement, or the infringement by you or
 any third party using your account of any intellectual property or other right of any person or entity.

8.1 TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, IN NO EVENT SHALL
 COMPANY OR ITS SUPPLIERS, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE WITH RESPECT TO
 THE WEBSITE OR THE SERVICES OR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT
 LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY AMOUNT IN THE AGGREGATE IN EXCESS OF THE GREATER OF $100 OR
 THE FEES PAID BY YOU THEREFORE DURING THE 12-MONTH PERIOD PRECEDING THE APPLICABLE CLAIM; (II) FOR ANY INDIRECT,
 INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER; (III) FOR DATA LOSS OR COST OF PROCUREMENT OF
 SUBSTITUTE GOODS OR SERVICES; OR (IV) FOR ANY MATTER BEYOND COMPANY’S REASONABLE CONTROL. SOME STATES DO NOT ALLOW
 THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT
 APPLY TO YOU.

9.1 You shall pay all applicable fees, as described on the Website in
 connection with such Services selected by you. Company reserves the right to change its price list and to institute
 new charges at any time, upon notice to you, which may be sent by email or posted on the Website. Your use of the
 Services following such notification constitutes your acceptance of any new or increased charges. Any fees paid
 hereunder are non-refundable.

10.1 The Services may contain links to third party websites or services
 (“Third Party Services”) that are not owned or controlled by Company. When you access Third Party Services, you do
 so at your own risk. You hereby represent and warrant that you have read and agree to be bound by all applicable
 policies of any Third-Party Services relating to your use of the Services and that you will act in accordance with
 those policies, in addition to your obligations under this Agreement. Company has no control over, and assumes no
 responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any
 Third-Party Services. In addition, Company will not and cannot monitor, verify, censor or edit the content of any
 Third-Party Service. By using the Services, you expressly relieve and hold harmless Company from any and all
 liability arising from your use of any Third-Party Service.
 
 10.2 Your interactions with organizations and/or individuals found on or
 through the Services, including payment and delivery of goods or services, and any other terms, conditions,
 warranties or representations associated with such dealings, are solely between you and such organizations and/or
 individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any
 online or offline transaction with any of these third parties. You agree that Company shall not be responsible or
 liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between
 participants on this site, or between users and any third party, you understand and agree that Company is under no
 obligation to become involved. In the event that you have a dispute with one or more other users or third parties,
 you hereby release Company, its officers, employees, agents, and successors in rights from claims, demands, and
 damages (actual and consequential) of every kind or nature, known or unknown, suspected or unsuspected, disclosed or
 undisclosed, arising out of or in any way related to such disputes. If you are a California resident, you shall and
 hereby do waive California Civil Code Section 1542, which says: “A general release does not extend to claims which
 the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by
 him must have materially affected his settlement with the debtor.”

11.1 This Agreement shall remain in full force and effect while you use the
 Services. You may terminate your use of the Services at any time. Company may terminate or suspend your access to
 the Services or your membership at any time, for any reason, and without warning, which may result in the forfeiture
 and destruction of all information associated with your membership. Company may also terminate or suspend any and
 all Services and access to the Website immediately, without prior notice or liability, if you breach any of the
 terms or conditions of this Agreement. Upon termination of your account, your right to use the Services, access the
 Website, and any Content will immediately cease. All provisions of this Agreement which, by their nature, should
 survive termination, shall survive termination, including, without limitation, ownership provisions, warranty
 disclaimers, and limitations of liability.

12.1 The failure of either party to exercise, in any respect, any right
 provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for
 any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s
 reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation
 (including “line-noise” interference). If any provision of this Agreement is found to be unenforceable or invalid,
 that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise
 remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sublicensable by
 you except with Company’s prior written consent. Company may transfer, assign or delegate this Agreement and its
 rights and obligations without consent. Unless a separate commercial agreement is also in place between the parties
 (where such separate commercial agreement may integrate and take precedence over this Agreement), both parties agree
 that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and
 supersedes and cancels all previous written and oral agreements, communications and other understandings relating to
 the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except
 as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this
 Agreement and you do not have any authority of any kind to bind Company in any respect whatsoever. Headings for each
 section have been included above for your convenience, but such headings do not have any legal meaning, and may not
 accurately reflect the content of the provisions they precede. You and Company agree there are no third-party
 beneficiaries intended under this Agreement.

13.1 This Agreement shall be governed by and construed in accordance with
 the laws of the State of California without regard to the conflict of laws provisions thereof. Any dispute arising
 from or relating to the subject matter of this Agreement shall be finally settled by arbitration in San Francisco
 County, California, using the English language in accordance with the Streamlined Arbitration Rules and Procedures
 of Judicial Arbitration and Mediation Services, Inc. (“JAMS”) then in effect, by one commercial arbitrator with
 substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected
 from the appropriate list of JAMS arbitrators in accordance with the Streamlined Arbitration Rules and Procedures of
 JAMS. Judgment upon the award so rendered may be entered in a court having jurisdiction, or application may be made
 to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding
 the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for
 injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement,
 the parties consent to exclusive jurisdiction and venue in the United States Federal Courts located in the Northern
 District of California.

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