Bidease is a fully transparent demand side platform that helps mobile marketers achieve their goals through risk-free programmatic performance advertising.

Bidease is a fully transparent demand side platform for mobile marketers. Our risk-free programmatic performance deals help the world’s biggest brands achieve their advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, we optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to our clients’ bottom line.
 
 
 Unlike other DSPs, bidease provides marketers with performance based programmatic access to media otherwise only available on a per impression CPM basis. We’re on a mission to bring fully transparent, value-driven advertising to the mobile world.

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      We believe that businesses should be candid with their customers and that success should be determined by a company’s ability to deliver value, and nothing else. To that end, bidease helps mobile marketers achieve their performance advertising goals through risk-free programmatic media buying partnerships.
      

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Fully transparent, risk-free programmatic performance advertising for brands and apps. 


        Bidease was built from the ground up to address the unique needs of modern mobile brands and businesses. We’ve invested years into building a comprehensive platform that delivers results other DSPs can’t.
      

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        Our platform lets mobile advertisers tap into the power cutting-edge creative ad formats that are driving growth across the mobile ecosystem.
        

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        We provide mobile ad networks and DSPs with access to strong, transparent mobile inventory through the world’s best publishers.
      


        Get in touch with our dedicated exchange management team to start learning how you can add our strong, transparent inventory to your advertising operations.
      

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We're expanding! 

Can't wait to announce that we've entered the advertising market of South Korea with our key product: mobile demand side platform Bidease.

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We&nbsp;are pleased to&nbsp;announce that Bidease has opened a&nbsp;new office in&nbsp;Seoul, South Korea.

The office will be&nbsp;led by&nbsp;Hyungsuk&nbsp;Jo, Country Manager, who previously held the position as&nbsp;General Manager, Korea at&nbsp;Bidalgo. He&nbsp;will be&nbsp;responsible for all business development activities and effective operational processes of&nbsp;the new Korean office.&nbsp;

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I am excited to join Bidease as Country Manager in Korea. This is an amazing opportunity for me to leverage my expertise for over 7 years in the mobile advertising industry and get ready to lead the company’s growth in this new region. I'm excited to help contribute to all the clients’ continued success with their marketing efforts through Bidease’s solution. Our key goal as an AdTech company and mine personally as Country Manager in Korea is to make the mobile ecosystem a more attractive, accessible and transparent place for brands to perform their marketing activities. Bidease’s cutting-edge technologies help advertisers better understand the interests and needs of their consumers, communicate with them in a more relevant and personalized way, and achieve their business goals faster.

Our team would like to&nbsp;congratulate Hyungsuk Jo&nbsp;on&nbsp;this assignment and wish him an&nbsp;easy start and great achievements in&nbsp;his new position.

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Bidease Opens New Office in Seoul

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Keep your brand top of mind with your ideal audience across the most popular mobile media environments.


      Keep your brand top of mind with your ideal audience across the most popular mobile media environments. We help our clients cultivate valuable, long-lasting customer relationships by maintaining a consistent brand presence in their mobile lives.         
      

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        As programmatic adoption continues to rise, those marketers who haven’t yet made it part of their strategy will soon find themselves at a disadvantage. Just click the button below to get in touch with our growth team today.
      

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We are always looking for talented people who are as excited as we are to join our growing team as we work to make programmatic advertising more intelligent, transparent, and accessible for app developers. 
 
 
 Bidease has created all of the necessary conditions for you to reach your goals and grow your successful AdTech career. We strive to cultivate an enjoyable working environment, starting with a well-developed recruiting process and mentoring program to ensure a comfortable and effective onboarding experience. 
 
 
 
 Join our team and help us bring meaningful progress and innovation to the advertising industry! 
 
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Bidease ranks 71 out of 500 on the Financial Times’ "The Americas’ Fastest-Growing Companies 2022", boasting an impressive 1,190% absolute growth rate between 2017 and 2020.

The third annual&nbsp;FT ranking of&nbsp;The Americas&rsquo; Fastest-Growing Companies captures the resilience of&nbsp;businesses as&nbsp;they adapted to&nbsp;the initial onslaught of&nbsp;the Covid pandemic, in&nbsp;2020. The list was compiled with Statista, a&nbsp;research company, and ranks entrants from across the Americas by&nbsp;their compound annual growth rate (CAGR) in&nbsp;revenue, between 2017 and 2020.

I’m super excited for Bidease to be recognized by Financial Times alongside Tesla, Amazon, Zoom and many other strong public companies. I’m pretty sure that the hard work always pays off and this achievement proves that we are moving in the right direction. And of course, very big thanks goes to our team, customers and partners for making this success possible.

The complete list of&nbsp;rankings can be&nbsp;found on&nbsp;<a href="https://www.ft.com/content/6ee8f978-a2e0-4644-b7c7-0718a334adb7">FT.com</a>.

The full special report featuring in-depth analysis of&nbsp;the ranking will be&nbsp;published online and in&nbsp;print on&nbsp;April&nbsp;28.

Financial Times Names Bidease One of the Fastest-Growing Companies in the Americas

Foodpanda is an online food delivery brand headquartered in Berlin, Germany.


      Foodpanda is an online food delivery brand headquartered in Berlin, Germany. Customers order food by entering their postcodes on the site and browsing for food from restaurants that offer food delivery in their area.         
      

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Once we finished the test ad campaign, we realized that in some days we received higher conversion rate (placed food orders) than in others.
 
 
 
 After researching, we found out that the best performance (the highest conversion rate) was while heavy weather conditions (mostly because of rain). 
 
 
 
 The challenge was to integrate with Yahoo Weather and set up the machine learning algorithms to use weather as a feature to predict the conversion rate and adjust bids in different weather conditions.


        Ready to start sending high value users to your app?
        

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      Running programmatic with our partner is great. The targeting granularity available has greatly benefited our campaigns. The partner platform’s transparency allows us greater insights in our analysis and has led to valuable learnings. The partner team are hugely responsive and adaptive to our business needs, with a strong understanding of programmatic app marketing.
      

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We offer brands and mobile app publishers a risk-free programmatic performance advertising experience. 

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        We believe that businesses should be candid with their customers, and that success should be determined exclusively by the ability to deliver value. That’s why every part of our partnership experience was designed to make life easier 
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          We’re passionate about delivering value to our customers, 
          and we hope you’ll let us prove it. Click the button below to get in touch with our growth team today.
        

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        Bidease is the only mobile DSP that provides advertisers with access to the entire mobile ecosystem through the world’s most popular mobile publishers and exchanges.
      

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        We’re passionate about delivering value to our customers, and we hope you’ll let us prove it. Just click the button below to get in touch with our growth team today.
      

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        We’re on a mission to bring fully transparent, value-driven, performance oriented technology and business partnerships to the world of mobile advertising. Here’s what to expect during the first few weeks of our partnership.
      

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Top Demand Side Platform, 2022
 
 Business of Apps provides world class news, analysis, data & marketplaces for app businesses. Founded in 2014, the have become the essential resource for people building, marketing and monetizing apps.

Financial Times Named Bidease One of America’s Fastest-Growing Companies
 
 The third annual FT ranking of The Americas’ Fastest-Growing Companies captures the resilience of businesses as they adapted to the initial onslaught of the Covid pandemic, in 2020. The list was compiled with Statista, a research company, and ranks entrants from across the Americas by their compound annual growth rate (CAGR) in revenue, between 2017 and 2020.

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Best User Acquisition Company, Finalist
 
 The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched in 2017 by the team behind App Promotion Summit, the awards were the first to recognize industry innovation and success and drew hundreds of submissions from around the world.

EMMA

Most Effective App Install Campaign, Finalist
 
 Launched in 2010, the Effective Mobile Marketing Awards recognize excellence in mobile marketing and drive hundreds of submissions from around the world.

Adjast

Top Network For Advertisers
 
 The Partner Benchmarks report is based on data from the first half of 2021, where Adjust tracked more than 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.

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Best Use of Programmatic Advertising, Winner
 
 Established in 2007, the Performance Marketing Awards started its journey as one of the leading marketing ceremonies and the event has rapidly grown ever since. Now with four incredible years under their belts, the International Performance Marketing Awards celebrates the industry’s most exceptional projects on a global scale.

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Bidease Makes Inc. 5000 Annual List of America's Fastest-Growing Companies
 
 The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

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Best Advertising & UA Service, Finalist
 
 The Pocket Gamer Mobile Games Awards are a prestigious awards established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward.

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Joom is an online marketplace that sells mostly Chinese-made and low-priced products.


      Joom is an online marketplace that sells mostly Chinese-made and low-priced products. The company has it headquarters in Russia and is very focused on Europe. It now offers about 10 million products, ranging from bluetooth earbuds to bathing suits. Most of these items come from China, similar to other popular online marketplaces such as Wish and AliExpress.
      

To develop the effective promotion strategies prior to launch, we needed to study users’ behavior at all points of interaction with the app. The funnel consisted of the following stages: installation, product selection, payment method link, checkout, payment.
 
 
 
 Once the above was completed, we set up the integration with Adjust’s mobile analytics platform.
 
 
 
 Once all technical parts were completed, we prepared the several creative formats to test: banners, interstitials, videos and payable ads.


      We chose to work with Bidease because of their reputation and expertise in programmatic advertising. We found they are able to provide us with quality in app traffic and are able to scale our campaigns effectively.  They always meet our KPI goals and are always available to assist with any questions in terms of mobile programmatic advertising.
      

Mikhail Biteryakov

Our next Marketer Talks episode features Alexander Murauski, CEO of Alconost, a professional localization services provider. In this interview he tells us about the fine art of adapting games and apps for new markets and how to avoid the pitfalls. He also shares his approach to high-quality product localization and offers tips and useful resources, both for professionals and for beginners who are just getting started.

<h3>It&rsquo;s safe to&nbsp;say that Alconost is&nbsp;your life&rsquo;s work. You&rsquo;ve been leading and developing the company since it&nbsp;was founded in&nbsp;2004. What milestones can you highlight along the way?</h3>

One of&nbsp;the most important aspects of&nbsp;Alconost&rsquo;s evolution has been the people. As&nbsp;the team developed personally and professionally, so&nbsp;did the company. Second in&nbsp;importance has been keeping up&nbsp;with new technologies as&nbsp;they become available in&nbsp;the field of&nbsp;localization.

But the main driver of&nbsp;our growth and development has always been our customers. They demanded more languages, so&nbsp;we&nbsp;expanded our network of&nbsp;translators. They came to&nbsp;us with advanced processes and technologies, so&nbsp;we&nbsp;followed their lead, and in&nbsp;helping them we&nbsp;ourselves continuously developed as&nbsp;well.

Alconost&rsquo;s history could fill a&nbsp;book, but if&nbsp;I had to&nbsp;underscore a&nbsp;few significant events from our timeline&nbsp;I guess they would&nbsp;be:

<ul>
	<li>2004&nbsp; 
	I&nbsp;worked as&nbsp;a&nbsp;programmer for hire. I&nbsp;developed my&nbsp;own software, sold it&nbsp;online, and later translated it&nbsp;from English into Russian. I&nbsp;realized that&nbsp;I wasn&rsquo;t the only one facing localization issues, so&nbsp;I assembled my&nbsp;first team of&nbsp;translators. That&rsquo;s when Alconost was born.</li>
	<li>2008 
	Key players joined the team: the lead project manager and chief operating officer. We&nbsp;broke new ground in&nbsp;terms of&nbsp;quality when we&nbsp;decided to&nbsp;only work with native-speaking translators.</li>
	<li>2010 
	We&nbsp;launched <a href="https://alconost.com/en/nitro">Nitro</a>, a&nbsp;professional online translation service.</li>
	<li>2011 
	We&nbsp;broke new ground in&nbsp;marketing by&nbsp;attending software and game development conferences. We&nbsp;also launched an&nbsp;animated video production studio.</li>
	<li>2012 
	We&nbsp;opened our head office in&nbsp;the&nbsp;US to&nbsp;work worldwide, as&nbsp;well as&nbsp;our first branch office in&nbsp;Minsk.</li>
	<li>2013 
	We&nbsp;broke new ground in&nbsp;quality again when we&nbsp;started working with online localization platforms. CrowdIn is&nbsp;our favorite because it&nbsp;helps&nbsp;us organize the workflow.</li>
	<li>2015 
	We&nbsp;formed a&nbsp;sales department and implemented CRM. We&nbsp;launched an&nbsp;NPS so&nbsp;as&nbsp;to&nbsp;systematically collect feedback from customers and work on&nbsp;correcting our mistakes.</li>
	<li>2017 
	We&nbsp;hired our first&nbsp;HR manager and organized the hiring, onboarding, and training processes. We&nbsp;also created the post of&nbsp;vendor manager.</li>
	<li>2018 
	We&nbsp;opened an&nbsp;office in&nbsp;Russia. We&nbsp;developed internal software systems to&nbsp;maintain operations, marketing, and sales.</li>
	<li>2018 
	We&nbsp;bought and refined <a href="https://gitlocalize.com/">GitLocalize</a>.</li>
	<li>2020 
	We&nbsp;launched <a href="https://pikaban.com/">Pikaban</a>, a&nbsp;mass banner generator.</li>
	<li>2021 
	We&nbsp;entered the Japanese market.</li>
</ul>

The ideal localization project manager is a linguist who dreamed of becoming a programmer. Or vice-versa.

Marketer Talks. Alexander Murauski, Alconost

Our next Marketer Talks episode features Diana Gabrane-Zukova, Account Executive for CEE region at Snapchat. In our conversation we aim to piece together the evolution of mobile marketing. We look back to the disruption of COVID-19 to understand the mobile innovations of today and look ahead to the trends that will shape the way the Snapchat generation interacts with brands and, ultimately, the way brands present themselves through the small screen.

<h3>From your perspective, how did the pandemic affect the way people interacted with each other and brands on&nbsp;Snapchat?</h3>

Between Q1 2020 and now, the number of&nbsp;daily active users on&nbsp;Snapchat has grown by&nbsp;around 64&nbsp;million1. This just goes to&nbsp;show that, while the pandemic forced many people apart physically, our platform brought them closer together. During this time, mobile technologies were a&nbsp;saving grace for the population, giving&nbsp;us the social interactions that we&nbsp;craved day-to-day.

&nbsp;

Trust is everything when building connections between businesses and consumers.

<h3>There is&nbsp;a&nbsp;perception that your audience is&nbsp;unique in&nbsp;its own way. What is&nbsp;it&nbsp;about Snapchat that has carved out this exclusivity?</h3>

People join Snapchat because they know there isn&rsquo;t a&nbsp;camera experience quite like&nbsp;it. They have the chance to&nbsp;share their world through their own personal lens and to&nbsp;explore it&nbsp;through the perspective of&nbsp;an&nbsp;entire global community. Driven by&nbsp;AR technology, our creative solutions allow Snapchatters to&nbsp;distort reality in&nbsp;a&nbsp;way that adds relevance and excitement to&nbsp;their lives. In&nbsp;fact, compared to&nbsp;non-Snapchatters, they are 150% more likely to&nbsp;prefer communicating with pictures over words2 which, in&nbsp;part, makes up&nbsp;the essence of&nbsp;Snapchat.

<h3>The backbone of&nbsp;your audience is&nbsp;predominantly made up&nbsp;of&nbsp;Gen Zers, who are highly suspicious of&nbsp;traditional advertising. What advice do&nbsp;you have for brands when it&nbsp;comes to&nbsp;communicating with this generation on&nbsp;your platform?</h3>

Gen Zers are at&nbsp;a&nbsp;pivotal time in&nbsp;their lives; they could be&nbsp;establishing their careers, moving out of&nbsp;the family home or&nbsp;holidaying alone. With these milestones comes a&nbsp;desire to&nbsp;share them with their personal networks on&nbsp;Snapchat which, for brands, opens an&nbsp;opportunity to&nbsp;be&nbsp;a&nbsp;part of&nbsp;their stories.

To&nbsp;build meaningful connections with Gen Zers, brands need to&nbsp;tap into their social nature, offering them the technologies that will make communication as&nbsp;easy and exciting as&nbsp;possible. Snapchatters are 1.4x more likely than non-Snapchatters to&nbsp;gravitate towards immersive video and mobile games3, so&nbsp;brands should experiment on&nbsp;our platform with AR&nbsp;<a href="https://forbusiness.snapchat.com/inspiration?ad-product=Lenses">Lenses</a> that will get them noticed. Lenses are Snap&rsquo;s Augmented Reality experiences, which can be&nbsp;built through our dedicated <a href="https://lensstudio.snapchat.com/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=3Q_Google_Search_Beta_Brand_Europe&amp;utm_term=snap%20lens%20studio&amp;utm_device=c&amp;gclid=CjwKCAjwndCKBhAkEiwAgSDKQTlDW0lfKv6kKNcTTYqPKAqQBcSOXeAH40txLMj0dAB9xU3JRhqzNxoCFvoQAvD_BwE">Lens Studio</a> to&nbsp;sense, enhance and transform the world around&nbsp;us. Nearly 2&nbsp;millions Lenses have been created so&nbsp;far4, but we&rsquo;re only just scratching the surface of&nbsp;what&rsquo;s possible.

<h3>What are the top innovations leading Snapchat right now and how can advertisers use them to&nbsp;power their mobile marketing?</h3>

We&rsquo;re constantly pushing to&nbsp;reinvent the camera to&nbsp;improve the way people live and communicate, and that goes for businesses too. Just like we&rsquo;re reaching for the &laquo;next best thing&raquo;, they should be&nbsp;shaping their own social marketing strategies around this way of&nbsp;thinking.

At&nbsp;the beginning of&nbsp;H1 2021, we&nbsp;launched <a href="https://forbusiness.snapchat.com/blog/introducing-campaign-lab">Campaign Lab</a>, a&nbsp;new section within Ads Manager where advertisers can easily set up&nbsp;and act on&nbsp;scientific campaign experimentation in&nbsp;a&nbsp;completely self-serve way. It&nbsp;includes actions, insights, and learning agendas to&nbsp;help them understand what is&nbsp;and isn&rsquo;t working so&nbsp;they can optimise their future campaigns. At&nbsp;Snap, we&nbsp;truly believe creative evolution comes from experimentation.

<h3>What would you say are the biggest challenges faced by&nbsp;advertisers today, and how does Snapchat help to&nbsp;overcome them?</h3>

There are five driving forces behind many brands and their marketing strategies: more demand, efficiency, diversity and better ROI and optimisation. To&nbsp;support these objectives, we&nbsp;make sure brands understand the full potential of&nbsp;Snapchat, not just as&nbsp;a&nbsp;full-funnel platform from which to&nbsp;sell their products, but as&nbsp;a&nbsp;social experience through which they can build emotional connections with their consumers.

<h3>With Apple&rsquo;s recent privacy amendment, what reassurance can you give to&nbsp;advertisers delivering campaigns on&nbsp;Snapchat?</h3>

Our aim is&nbsp;to&nbsp;make sure businesses are informed and prepared for the upcoming ATT requirements, which is&nbsp;why we&rsquo;ve developed comprehensive, actionable preparation guides for <a href="https://businesshelp.snapchat.com/s/article/ios14-app-preparations?language=en_US">app</a>- and <a href="https://businesshelp.snapchat.com/s/article/ios14-web-preparations?language=en_US">web</a> advertising. We&nbsp;want to&nbsp;do&nbsp;everything we&nbsp;can to&nbsp;support their marketing efforts throughout this transition. Trust is&nbsp;everything when building connections between businesses and consumers, so&nbsp;we&rsquo;ll always champion the latest privacy-centric solutions and their ability to&nbsp;drive relevant ad&nbsp;experiences for Snapchatters and valuable outcomes for advertisers.

<h3>What mobile and social trends do&nbsp;you think will stay with&nbsp;us in&nbsp;the near future and what will they evolve into?</h3>

The trends we&rsquo;re seeing in&nbsp;mobile marketing will continue to&nbsp;be&nbsp;powered by&nbsp;the developments of&nbsp;ecommerce. Right now, the &laquo;one to&nbsp;watch&raquo; is&nbsp;the blurring line between online and physical shopping. Where ecommerce lacked the tangibility and interactivity of&nbsp;in-store retail, it&nbsp;is&nbsp;now filling in&nbsp;the gaps with the help of&nbsp;AR and emerging technologies.

&laquo;Try-on&raquo;, for example, is&nbsp;no&nbsp;longer reserved for the physical changing room. It&rsquo;s now integrated into our cameras, with almost&nbsp;50% of&nbsp;Snapchatters preferring to&nbsp;use&nbsp;AR to&nbsp;try on&nbsp;clothes, rather than visit a&nbsp;store to&nbsp;do&nbsp;so5. What takes this experience one step further is&nbsp;its ability to&nbsp;take people to&nbsp;purchase there and then. One minute, Snapchatters could be&nbsp;sending a&nbsp;Snap to&nbsp;their friends, the next, buying a&nbsp;pair of&nbsp;sunglasses they&rsquo;ve just tried on&nbsp;with&nbsp;AR technology&mdash;all without leaving our platform. Zero friction is&nbsp;the future.

&nbsp;

<hr />
1&nbsp;Snap Inc. internal data Q2 2017&nbsp;&mdash; Q2 2021. See Snap Inc. public filings with the SEC 
2&nbsp;2021 Global Cassandra Study commissioned by&nbsp;Snap Inc.&nbsp;| Base: Total N=27,006 respondents&nbsp;| Q: What portion of&nbsp;your digital communication includes images and media (e.g., emojis, photos, memes, video calls) versus text only (i.e., only words)? Please enter a&nbsp;percentage for each, your total must add up&nbsp;to&nbsp;100%. If&nbsp;you do&nbsp;not communicate in&nbsp;one of&nbsp;these ways, please enter zero 
3&nbsp;2021 Global Cassandra Study commissioned by&nbsp;Snap Inc.&nbsp;| Base: Total N=27,006 respondents Q: How much do&nbsp;you agree or&nbsp;disagree with each of&nbsp;the statements below? Please select one response per row 
4&nbsp;Snap Inc. internal data December 2017&nbsp;&mdash; February 2021 
5&nbsp;Foresight Factory, Future of&nbsp;Shopping: Global Report 2021, commissioned by&nbsp;Snap, July 2021

Marketer Talks. Diana Gabrane-Zukova, Snapchat

The hero of our fresh interview is Yakov Peysakhzon, Product Development Director at Commercial Department, Mail.ru Group. Yakov talks about how he started his career in mobile marketing and what projects he is currently supervising, shares the news about the latest features on myTarget and Business VKontakte platforms, explains why the company is not much affected by changes in Apple’s privacy policies and emphasizes the importance of a customer-centric approach.

<h3>Yakov, how many years have you been working in&nbsp;marketing? Why this particular area, why does it&nbsp;attract you so&nbsp;much?</h3>

I&nbsp;have always been inspired by&nbsp;all things tech and online. This environment not only dynamically changes itself, but also drives the development of&nbsp;other areas. For example, we&nbsp;now see how technologies are actively developing in&nbsp;new industries&nbsp;&mdash; education, medicine, retail, finance, and others. Not only does all of&nbsp;this lead to&nbsp;the transformation of&nbsp;society, people&rsquo;s lives, and business, but also opens up&nbsp;endless opportunities for implementing bold ideas. I&nbsp;delved into the world of&nbsp;advertising and mobile technologies 11&nbsp;years ago, when my&nbsp;friend and&nbsp;I developed our own mobile app. Our first product was even rated in&nbsp;the top 3&nbsp;applications on&nbsp;the AppStore, but despite the success, the project had to&nbsp;be&nbsp;closed due to&nbsp;difficulties with further development of&nbsp;the startup. However, this did not make me&nbsp;give&nbsp;up. On&nbsp;the contrary, in&nbsp;the wake of&nbsp;the interest in&nbsp;mobile applications&nbsp;I got a&nbsp;job at&nbsp;WapStart and started working with mobile advertising. Since then I&rsquo;ve gotten deeply involved in&nbsp;the industry, and now advertising products and technologies are my&nbsp;focus. Today we&nbsp;see that, for example, marketplaces rely on&nbsp;mobile applications using a&nbsp;significant part of&nbsp;the budgets for them&nbsp;&mdash; up&nbsp;to&nbsp;90%.

<h3>Mail.ru Group is&nbsp;one of&nbsp;the largest companies in&nbsp;the Russian online segment with 10,000&nbsp;employees. What are you directly engaged&nbsp;in?</h3>

I&nbsp;worked my&nbsp;way up&nbsp;from the Head of&nbsp;the Mobile Advertising Department to&nbsp;the Product Development Director at&nbsp;the Commercial Department of&nbsp;Mail.ru Group. Together with the team, we&nbsp;work not only on&nbsp;developing digital marketing tools, lead customers and increase sales, but also create various initiatives for the industry. For example, in&nbsp;2018, under my&nbsp;leadership, we&nbsp;launched myTarget Pro, our own blog with useful content for marketers. We&nbsp;also participated in&nbsp;industry events&nbsp;&mdash; not only in&nbsp;Russia, but also in&nbsp;China and South Korea.

<img alt="" src="/media_backend/uploads/2021/09/17/yakov-kitai.png" style="height:1536px; width:2048px" />Industry event in&nbsp;China

We&nbsp;hold conferences for the market, and launch other important projects. Before the pandemic, we&nbsp;actively participated in&nbsp;offline events and held our own. For example, in&nbsp;November 2019, we&nbsp;organized a&nbsp;large conference called myPerformance Day, which was attended by&nbsp;over 1,200&nbsp;people. Together with experts and guests of&nbsp;the event, we&nbsp;discussed the latest trends and key tools in&nbsp;performance marketing, and also shared interesting cases and novelties in&nbsp;the industry. Over the past year and a&nbsp;half, we&nbsp;began moving online more and more, like the entire industry. In&nbsp;addition, during my&nbsp;work for the company, we&nbsp;have brought to&nbsp;the market a&nbsp;number of&nbsp;new and important technological solutions for advertisers. For example, on&nbsp;myTarget we&nbsp;have launched contextual targeting, dynamic remarketing (including for mobile applications), look-alike, as&nbsp;well as&nbsp;many other tools for promoting mobile applications and performance clients. Now I&nbsp;am responsible for developing and launching tools for key advertising platforms on&nbsp;the market (myTarget and Business VKontakte). Also, my&nbsp;team and&nbsp;I provide comprehensive expert support for partners, focusing on&nbsp;optimizing their advertising campaigns and immersing them in&nbsp;customer training processes so&nbsp;that they can get strong results using our tools. Being in&nbsp;constant contact with them, we&nbsp;not only develop the quality of&nbsp;our solutions and make them more client-oriented, but also rejoice at&nbsp;their results&nbsp;&mdash; what we&nbsp;are working for. We&nbsp;are also expanding partnerships with market players to&nbsp;provide both large clients and small and medium-sized businesses with more opportunities for growth and development. For example, we&nbsp;recently became partners with My&nbsp;Business centers and, together with our colleagues, will help SMEs move their business online and develop them with the help of&nbsp;technology.&nbsp;

I delved into the world of advertising and mobile technologies 11 years ago, when my friend and I developed our own mobile app.

<h3>How does it&nbsp;feel working for two products that somewhat overlap?</h3>

I&nbsp;can say that it&nbsp;is&nbsp;extremely interesting to&nbsp;develop two partially overlapping, but at&nbsp;the same time completely different advertising platforms. If&nbsp;we&nbsp;talk about Business VKontakte and myTarget, then they have different targets and features. Business VKontakte is&nbsp;a&nbsp;unified platform for the development of&nbsp;small and medium-sized businesses on&nbsp;the Internet, covering a&nbsp;multimillion-dollar audience of&nbsp;the popular social network. Simple and convenient advertising tools within the system work on&nbsp;the basis of&nbsp;a&nbsp;single VK&nbsp;Connect identifier and also allow to&nbsp;automate business processes (for example, budget management) so&nbsp;that the owner can focus on&nbsp;more strategic tasks. The platform&rsquo;s functionality also attracts the attention of&nbsp;major brands. If&nbsp;a&nbsp;company needs more sophisticated tools with manual ad&nbsp;settings, then they can use the advanced features in&nbsp;the social network&rsquo;s advertising account. myTarget is&nbsp;a&nbsp;universal O2O programmatic platform that covers all Mail.ru Group projects (VK, Odnoklassniki, Mail.ru email service, Youla, and others), where professional advertisers have access to&nbsp;a&nbsp;wide range of&nbsp;inventory and advertising formats both online and offline. This system is&nbsp;a&nbsp;constructor for professionals, where they can collect effective tools for solving business problems, implement omnichannel marketing strategies, and reach the right audience. It&nbsp;is&nbsp;possible to&nbsp;flexibly launch DOOH and then set up&nbsp;remarketing on&nbsp;the Internet to&nbsp;the audience that has seen ads on&nbsp;offline surfaces. Partnerships with market players give our clients the ability to&nbsp;connect external targeting segments or&nbsp;third-party AdTech services. All this allows customizing myTarget tools for specific business goals.

<h3>VK&nbsp;has recently launched optimization for events. Was adding optimization specifically to&nbsp;VK a&nbsp;strategic decision or&nbsp;was it&nbsp;easier to&nbsp;implement? Do&nbsp;you plan to&nbsp;do&nbsp;it&nbsp;for myTarget as&nbsp;well?</h3>

As&nbsp;a&nbsp;digital company, we&nbsp;develop end-to-end technologies that can be&nbsp;used in&nbsp;different products and solve the problems of&nbsp;different customers and users, and we&nbsp;also strive for technological convergence. Therefore, first, we&nbsp;launched optimization for&nbsp;VK installs or&nbsp;events in&nbsp;order to&nbsp;scale it&nbsp;to&nbsp;another platform in&nbsp;the future. The prime example of&nbsp;using the same technology that is&nbsp;part of&nbsp;two systems is&nbsp;contextual targeting. We&nbsp;originally ran it&nbsp;for myTarget. After seeing the results this tool started bringing, we&nbsp;decided to&nbsp;launch the same technology for the Business VKontakte platform. Going back to&nbsp;optimization for installs or&nbsp;events, today we&nbsp;see that already&nbsp;96% of&nbsp;investments in&nbsp;promoting&nbsp;VK mobile applications fall on&nbsp;campaigns adding this tool. This result is&nbsp;encouraging.

<h3>VK&nbsp;and myTarget are virtually one ecosystem. If&nbsp;you don&rsquo;t mind my&nbsp;asking, how do&nbsp;you divide the audience and auctions between these platforms?</h3>

Despite the fact that the platforms are within the same ecosystem, there is&nbsp;no&nbsp;artificial auction division between the platforms, it&nbsp;is&nbsp;out of&nbsp;the question. It&nbsp;is&nbsp;important for&nbsp;us to&nbsp;guarantee our clients transparent purchases, as&nbsp;well as&nbsp;to&nbsp;maintain fair competition in&nbsp;the auction. It&nbsp;is&nbsp;important to&nbsp;understand that each platform is&nbsp;based on&nbsp;its own technologies. Business VKontakte&nbsp;&mdash; on&nbsp;VK&nbsp;Connect and the social network&rsquo;s audience, and myTarget has its own advertising network, which includes not only the company&rsquo;s resources, but also thousands of&nbsp;mobile applications and partner websites. The platform also covers all projects of&nbsp;Mail.ru Group (VK, Odnoklassniki, Mail.ru email service, Youla, and others). myTarget and Business VKontakte focus on&nbsp;different ad&nbsp;formats. Multiformat and carousel are popular on&nbsp;myTarget. Media clients are also focusing on&nbsp;video formats. Business VKontakte mainly focuses on&nbsp;formats that are suitable for the newsfeed. Also, advertisers can use various models of&nbsp;optimization, purchasing, interests, and even external data on&nbsp;the platforms.

<h3>What features do&nbsp;you plan to&nbsp;release for marketers in&nbsp;the near future? Perhaps soon we&nbsp;can expect you to&nbsp;introduce automated optimization using the example of&nbsp;AAA and UAC?</h3>

We&nbsp;have many lines of&nbsp;business, and within each of&nbsp;them, we&nbsp;focus on&nbsp;different goals. In&nbsp;the SMB sector&nbsp;&mdash; on&nbsp;intuitive tools and automation of&nbsp;routine processes, in&nbsp;media formats&nbsp;&mdash; on&nbsp;video advertising tools and inventory expansion. If&nbsp;we&nbsp;talk about performance tools, the main goal here is&nbsp;to&nbsp;increase the ROI of&nbsp;advertisers and to&nbsp;help clients achieve strong and important business results. To&nbsp;solve these problems, we&nbsp;are constantly working on&nbsp;evolving existing tools and developing new ones. For example, beta testing of&nbsp;dynamic ads in&nbsp;myTarget is&nbsp;already open. They are generated automatically based on&nbsp;the uploaded product feed, and also allow online stores to&nbsp;attract new audiences to&nbsp;mobile apps and websites, optimizing the time spent on&nbsp;setting up&nbsp;and launching campaigns. We&nbsp;closely monitor market trends, which allows&nbsp;us to&nbsp;meet advertisers&rsquo; expectations and anticipate their requests. We&nbsp;will continue to&nbsp;focus on&nbsp;this.

<h3>How is&nbsp;demand for the development of&nbsp;new products formed? Is&nbsp;it&nbsp;primarily based on&nbsp;feedback from your customers, or&nbsp;are you still trying to &lsquo;predict&rsquo; market demand?</h3>

The team generally has a&nbsp;flexible approach to&nbsp;creating new tools, so&nbsp;it&nbsp;is&nbsp;impossible to&nbsp;single out one thing. It&nbsp;is&nbsp;important for&nbsp;us to&nbsp;remain not only efficient, but also client-oriented, and a&nbsp;mix of&nbsp;different approaches helps&nbsp;us in&nbsp;this. Of&nbsp;course, strategic planning and constant monitoring of&nbsp;the market and best practices in&nbsp;the industry are important here. We&nbsp;also always try to&nbsp;take into account the feedback from customers in&nbsp;our work. Thus, the vertical video format for promoting mobile applications and websites was developed precisely on&nbsp;the back of&nbsp;analyzing the needs of&nbsp;advertising players. Contextual targeting is&nbsp;once again a&nbsp;successful example of&nbsp;anticipating trends. We&nbsp;developed this tool even before the trend for moving product and product search from classic search engines to&nbsp;social networks, marketplaces, and classified ads gained critical mass. The trend itself originated in&nbsp;the United States. If&nbsp;you look at&nbsp;this market, you can see how product search has transformed. Already in&nbsp;2018, Amazon overtook Google in&nbsp;this category. This means that now people are less likely to&nbsp;enter the query &laquo;Buy coffee machine&raquo; in&nbsp;search engines. They straightway come to&nbsp;the websites where they can buy something of&nbsp;this sort&nbsp;&mdash; this is&nbsp;where they look for products. Today, technologies are developing dynamically, and our goal is&nbsp;to&nbsp;help companies navigate this race. For example, we&nbsp;are now seeing growing market interest in&nbsp;the digital outdoor advertising segment. This is&nbsp;due to&nbsp;the channel&rsquo;s flexibility and measurability. Our solution allows launching and optimizing advertising on&nbsp;digital media, maximizing the reach of&nbsp;the target audience near the structures, while paying only for contacts. To&nbsp;make it&nbsp;even more convenient for advertisers, in&nbsp;June we&nbsp;opened a&nbsp;tool for independently setting configuration and launching DOOH from myTarget account.

<h3>We&nbsp;have to&nbsp;ask about the innovations from Apple (we&nbsp;are talking about iOS 14.5). How did you prepare for these changes, and what do&nbsp;you work on&nbsp;in&nbsp;this respect?</h3>

Of&nbsp;course, we&nbsp;see this as&nbsp;a&nbsp;challenge for the market, but our decisions are less affected by&nbsp;the changes in&nbsp;Apple policies. This is&nbsp;because the bulk of&nbsp;the audience viewing our ads are authorized users of&nbsp;our resources, including social networks, Mail.ru email, and mobile applications of&nbsp;the holding&rsquo;s projects. The group&rsquo;s own end-to-end authorization system allows minimizing the consequences associated with changing policies for IDFA, cookies, and other third-party IDs. We&nbsp;are also constantly developing technologies that can work with various types of&nbsp;identifiers, for example, VK&nbsp;Connect. Having our own identifiers that meet the requirements for user data security opens up&nbsp;more opportunities for&nbsp;us. However, as&nbsp;a&nbsp;modern technology company, we&nbsp;have to&nbsp;respond to&nbsp;changes in&nbsp;the industry. This is&nbsp;why we&nbsp;launched SKAN support on&nbsp;VK and myTarget and continue to&nbsp;work on&nbsp;new solutions for customers and monitor the market situation. For example, recently we&nbsp;launched a&nbsp;useful tool for predicting the effectiveness of&nbsp;advertising campaigns on&nbsp;myTracker. Its users can predict progress based on&nbsp;SKAdNetwork data using predictive analytics. The model is&nbsp;based on&nbsp;machine learning and can predict the revenue that advertisers will receive from campaigns over a&nbsp;period of&nbsp;30&nbsp;and 180&nbsp;days. The predictive model is&nbsp;built on&nbsp;the basis of&nbsp;classic data (installs, payments, and other parameters), indicators that are transferred from SKAdNetwork, including the number of&nbsp;conversions and their Conversion Value, as&nbsp;well as&nbsp;the actions of&nbsp;those users who have consented to&nbsp;data transfer.

<h3>In&nbsp;terms of&nbsp;audience, myTarget is&nbsp;the largest traffic source in&nbsp;Russia and the CIS, and almost any advertiser can grow their business using your tools. However, there must be&nbsp;those that do&nbsp;better and those that do&nbsp;worse. Can you point out the businesses that definitely have to&nbsp;use your platform?</h3>

It&nbsp;would be&nbsp;wrong to&nbsp;say that our product is&nbsp;perfect for everyone. Of&nbsp;course, there are industries for which not all myTarget tools may be&nbsp;relevant. Take heavy industry and complex B2B products, for example. Customer requests and target audiences in&nbsp;this industry are very narrow. If&nbsp;we&nbsp;talk about promotion, then only solutions for working with the current audience&nbsp;&mdash; especially remarketing&nbsp;&mdash; will most likely be&nbsp;relevant among our tools. myTarget has a&nbsp;large number of&nbsp;media formats and tools where we&nbsp;always have been strong. Companies that need to&nbsp;improve brand metrics through broad coverage traditionally use them. If&nbsp;we&nbsp;talk about particular industries, then they are telecommunications, FMCG, and the pharmaceutical sector, for example. A&nbsp;separate and important category is&nbsp;advertisers, who value the importance of&nbsp;performance metrics more and more every year: attracting customers, growing the number of&nbsp;applications, increasing sales. Examples of&nbsp;such clients include e-commerce, finance, real estate, and the automotive industry. In&nbsp;the first half of&nbsp;2021, players from these areas performed well. Finance, for instance, showed significant growth of&nbsp;99%&nbsp;&mdash; doubling over the year. The numbers for the entertainment and leisure industry rose by&nbsp;104%, and e-commerce numbers went up&nbsp;by&nbsp;30%, despite last year&rsquo;s surge. Things are going well in&nbsp;the automotive and real estate sectors, with performance growing by&nbsp;36% and&nbsp;21%, respectively. These advertisers choose the tools and formats that drive performance metrics: contextual targeting, Lead Ads, dynamic remarketing, Look-alike, and others. At&nbsp;the end of&nbsp;Q2 2021, advertisers&rsquo; investments in&nbsp;performance tools on&nbsp;our platforms grew by&nbsp;69%. And of&nbsp;course, promoting mobile games and applications can be&nbsp;put in&nbsp;a&nbsp;separate category. We&nbsp;have many clients among game developers both on&nbsp;the Russian market and internationally, for example, in&nbsp;China. Apps have already become a&nbsp;key channel for all the companies that sell products online, which includes marketplaces, banks, airlines, and businesses from other areas. The trend is&nbsp;not new or&nbsp;obvious, as&nbsp;we&nbsp;are seeing shifts from the mobile first market to&nbsp;the mobile only market for many categories.

<h3>Each advertising platform has its own features. Tell&nbsp;us how you train your clients so&nbsp;that they get maximum benefits while working with your products?</h3>

I&nbsp;have always been convinced that customer focus is&nbsp;the cornerstone of&nbsp;any business. We&nbsp;support our users at&nbsp;all stages, accompanying them on&nbsp;their way to&nbsp;achieving great results. We&nbsp;have different teams that are responsible for customer support in&nbsp;various segments, as&nbsp;well as&nbsp;their training and development. An&nbsp;important role here also belongs to&nbsp;the support services of&nbsp;advertising platforms. It&nbsp;is&nbsp;also important for&nbsp;us that clients understand how specific tools can solve their business problems, so&nbsp;we&nbsp;spend a&nbsp;lot of&nbsp;time teaching them how to&nbsp;work with our tools. We&nbsp;also often meet with clients on&nbsp;their territory, where we&nbsp;work closely together in&nbsp;order to&nbsp;promptly help them finish their tasks&nbsp;&mdash; their results are very important to&nbsp;us. We&nbsp;hold training webinars and meetups to&nbsp;help potential and current clients achieve even better results using our solutions. In&nbsp;addition, we&nbsp;are developing our own content projects. For example, I&nbsp;lead the development of&nbsp;the myTarget Pro blog, where people can find detailed instructions on&nbsp;how to&nbsp;work with the tools, as&nbsp;well as&nbsp;case studies of&nbsp;peers who are already effectively using them to&nbsp;solve their marketing and business problems. In&nbsp;general, it&nbsp;is&nbsp;important to&nbsp;use a&nbsp;variety of&nbsp;tools to&nbsp;achieve your goals.

<h3>You are also actively involved in&nbsp;educational activities (webinars, events, lectures) personally. Is&nbsp;it&nbsp;an&nbsp;integral part of&nbsp;the workflow, or&nbsp;rather a&nbsp;hobby that indirectly helps solve business problems?</h3>

I&nbsp;would say it&nbsp;has grown from workflow into a&nbsp;hobby. Before the pandemic, we&nbsp;actively participated in&nbsp;offline events and held our own. For example, myTarget LIVE turned out great&nbsp;&mdash; a&nbsp;series of&nbsp;interviews with executives and marketing and advertising leads from large companies, where we&nbsp;discussed trends in&nbsp;the performance marketing market and colleagues&rsquo; approaches to&nbsp;working with tools.

<img alt="" src="/media_backend/uploads/2021/09/17/yakov-intervyu.png" style="height:1480px; width:2822px" />Interview with Olga Vyazovskaya, Head of&nbsp;Online Marketing at&nbsp;Leroy Merlin at&nbsp;myTarget LIVE in&nbsp;2019

And although the pandemic has made its own adjustments to&nbsp;the process of&nbsp;organizing events, we&nbsp;see great value in&nbsp;them and plan to&nbsp;further develop this area and meet offline more often when the situation stabilizes.

<h3>And finally, I&nbsp;would like to&nbsp;ask where and how do&nbsp;you get your knowledge? What are you reading, watching? Please, share your recommendations.</h3>

Thanks to&nbsp;the Internet, we&nbsp;can broadcast the expertise to&nbsp;a&nbsp;fairly wide audience. Thus, today many colleagues from the industry are running their own blogs, Telegram channels and, in&nbsp;general, have begun to&nbsp;appear more often in&nbsp;the media with comments or&nbsp;articles. So&nbsp;lately, I&nbsp;have begun to&nbsp;devote more time to&nbsp;industry and expert channels to&nbsp;analyze different opinions. I&nbsp;follow the industry news mainly on&nbsp;VC.ru, TechCrunch.com, Sostav.ru, AdIndex.ru publications. And of&nbsp;course, I&nbsp;really enjoy meeting new interesting people offline&nbsp;&mdash; for me&nbsp;this is&nbsp;perhaps the best source of&nbsp;new ideas.

Marketer Talks. Yakov Peysakhzon, VK

Moat Analytics Started Measuring Bidease In-App Inventory

Moat Analytics, one of the world’s major traffic verifiers, started measuring Bidease in-app inventory.

Advertisers can now access statistical data for more profound and detailed performance analysis of their in-app campaigns by such parameters as Fraud, Viewability, Brand Safety, and many others.

Bidease has contracted Moat Analytics, one of&nbsp;the world&rsquo;s major traffic verifiers, to&nbsp;assess the quality of&nbsp;in-app inventory available at&nbsp;their programmatic platform.

Thanks to&nbsp;direct integration of&nbsp;Moat Analytics into Bidease DSP, all advertisers buying inventory from Bidease platform can get real-time independent third-party quality assessment of&nbsp;ad&nbsp;traffic and contacts for any of&nbsp;their marketing campaigns or&nbsp;ad&nbsp;formats.

Advertisers can now access statistical data for more profound and detailed performance analysis of&nbsp;their in-app campaigns by&nbsp;such parameters as&nbsp;Fraud, Viewability, Brand Safety, and many others.

Moat Analytics platform is&nbsp;a&nbsp;part of&nbsp;Oracle Data Cloud, auditing ad&nbsp;traffic by&nbsp;over 100&nbsp;metrics. Their services are used by&nbsp;many brand advertisers and premium publishers. Moat Analytics are constantly improving their unique technologies, systems, processes and methodologies. In&nbsp;2019, the platform got accredited by&nbsp;the Media Rating Council (MRC) in&nbsp;the&nbsp;US.

In-app inventory quality assessment is more topical than ever. Valid traffic, good ad viewability and reputational security in the mobile ecosystem are burning issues for many advertisers.
At Bidease, we fully understand how important it is for brands to mitigate their financial losses and avoid reputational risks. That is why we are happy to announce we are partnering with Moat Analytics, an independent ad traffic verifier trusted by many global brands. Our first in-app inventory measurements showed great results with GIVT (General Invalid Traffic) averaging at 0.8 — 0.9%, which is a very good result. I’m sure that thanks to this collaboration, in-app ecosystem will become a way more attractive media source for advertisers.

Moments is a highly interactive game. Users can become the part of romantic novels and be able to make choices to create their own stories with unpredictable ending.

After testing period we found out that the best creative formats for this game were the non rewarded Video and Native Ads on the ADX and Unity exchanges. It took few weeks to optimize the campaigns in order to get the required CPI, but we managed to achieve this goal

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 The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
 
 
 
 Sharing of Information, We Collect.
 
 We neither rent nor sell your Personal Information in personally identifiable form to anyone. However, we do share your Personal Information with third parties as described in Section II and in this Section:
 
 
 
 Affiliated Businesses and Third Party Websites We Do Not Control.
 
 In certain situations, businesses or third party websites we’re affiliated with may sell items or provide services to you through the Services (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your Personal Information with that affiliated business only to the extent that it is related to such transaction or service.
 
 
 
 List of our current partners:
 
 
 <ul>
 <li>
 Google AdX;
 </li>
 <li>
 Mopub;
 </li>
 <li>
 Chartboost; 
 </li>
 <li>
 AppodealX;
 </li>
 <li>
 AdColony;
 </li>
 <li>
 IronSource;
 </li>
 <li>
 Heromedia;
 </li>
 </ul>
 
 
 We have no control over the policies and practices of third party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business’ or websites’ policies. If you have any questions about these practices, please contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Service Providers
 
 We employ other companies and people to perform tasks e.g., provide computer and network infrastructure services on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.
 
 
 
 User Profiles and Submissions
 
 Certain user profile information, including without limitation a user’s name, location, and any content that such user has uploaded to the Services, may be displayed to other users to facilitate user interaction within the Services or address your request for Company’s services.
 
 
 
 Non-Personal Information
 
 We may share aggregate or anonymous information with Business Partners and other third parties in accordance with the terms of this Policy.
 
 
 
 Legal Notice
 
 We may also disclose your Personal Information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
 
 
 
 If bidease is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.

To opt-out please email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Opting-out just means that the advertisements you do receive from us will not be targeted in any sort of way. Note that even if you opt-out, you may still receive content and advertising from us.
 
 
 <ul>
 <li>
 You may control how your browser responds to cookies by adjusting the privacy and security settings of your web browser.
 </li>
 <li>
 You may limit the disclosure of certain Non-Personal Information by your mobile Device to us and Partners by adjusting the settings on your mobile Device.
 </li>
 <li>
 You may opt out of certain cookies and browser-enabled, interest-based advertising. Please note that these opt outs apply to interest-based advertising by participating advertisers. You may still receive other types of online advertising from participating partners, and the websites you visit may still collect information for other purposes. In addition, the opt-out choices you select are stored in opt-out cookies only in the browser that you use to visit the opt-out websites, so you should separately set your preferences for other browsers or Devices you may use. Deleting browser cookies can remove your opt-out preferences, so you should visit these opt-out websites periodically to review your preferences or update your preferences to apply to new participating advertisers.
 </li>
 <li>
 Partners may also provide ways for you to opt out from or limit their collection of information from and about you. Please note, however, that we are not responsible for the privacy practices of Publishers, Advertisers, and other third parties.
 </li>
 </ul>
 
 
 
 Security
 
 
 The security of your Personal Information is important to us. We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once it is received. If you have any questions about the security of your Personal Information, you can contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Access
 
 Upon request, bidease will provide you with information about whether we hold any of your Personal Information. You may access, correct, or request deletion of your Personal Information by contacting us at support@bidease.com. We will respond to your request within a reasonable timeframe.
 
 
 
 Data Retention
 We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
 
 
 
 Service / Analytics Platform Disclosure
 If you are using our analytics platform, the use of information collected through our service shall be limited to the purpose of providing the service for which you have engaged bidease.
 
 
 
 Bidease collects information under the direction of you and its customers, and has no direct relationship with the individuals whose personal data it processes. If you are a client of one of our customers and would no longer like to be contacted by one of our customers that use our service, please contact the customer that you interact with directly.
 
 
 
 We may transfer Personal Information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our customers.
 
 
 
 Bidease acknowledges that you have the right to access your Personal Information. Bidease has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to bidease’s customer (the data controller). If requested to remove data we will respond within a reasonable timeframe.
 
 
 
 Our data privacy officer is Ilya Varvalyuk: <a href="mailto:iv@bidease.com">iv@bidease.com</a>
 
 
 
 Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.
 
 
 
 We will retain personal data we process on behalf of our customers for as long as needed to provide services to our customer. Bidease will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.
 
 
 
 bidease has further committed to refer unresolved Privacy Shield related complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit JAMS https://www.jamsadr.com/eu-us-privacy-shield for more information or to file a complaint. The services of JAMS to resolve Privacy Shield related complaints are provided at no cost to you. Complaints that involve concerns outside of the scope of the Privacy Shield Principles are not covered by this section, and may be resolved in another forum.
 
 
 
 Additionally, with respect to complaints concerning human resources data that is transferred from the EU in the context of the employment relationship, we have agreed to participate in the dispute resolution procedures of the EU Data Protection Authorities. Bidease will cooperate with the appropriate EU Data Protection Authorities during investigation and resolution of complaints concerning human resources data that is transferred from the EU to the United States brought under Privacy Shield. For complaints involving human resources data transferred from Switzerland in the context of the employment relationship, we commit to cooperate with Swiss Federal Data Protection and Information Commissioner (“FDPIC”) and comply with the advice given by the FDPIC. Complaints regarding processing of human resources data pertaining to EU and Swiss citizens may be reported by the individual to the relevant Data Protection Authority.
 
 
 
 These recourse mechanisms are available at no cost to you. Damages may be awarded in accordance with applicable law.
 
 
 
 Under certain conditions, if you are not satisfied with the above recourse mechanism, you may be able to invoke binding arbitration.

As we are based in the United States, if you are located outside the United States and provide personal information to us, or to one of our group companies, your information will be transferred to us in the United States in accordance with this privacy policy.
 
 
 
 bidease participates in and has certified its compliance with the EU-U.S. and the Swiss – U.S. Privacy Shield Framework. bidease is committed to subjecting all personal data received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. [<a href="https://www.privacyshield.gov/list">www.privacyshield.gov/list</a>]
 
 
 
 bidease is responsible for the collecting and the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf in accordance with this privacy policy. bidease complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
 
 
 
 We have certified to the Department of Commerce that we adhere to the Privacy Shield principles of: (1) Notice; (2) Choice; (3) Accountability for Onward Transfer; (4) Security; (5) Data Integrity and Purpose Limitation; (6) Access; and (7) Recourse, Enforcement and Liability in respect of any personal information received from the European Union or Switzerland in reliance on the Privacy Shield (the “Privacy Shield Principles”).
 
 
 
 With respect to personal data received or transferred pursuant to the Privacy Shield Framework, bidease is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, bidease may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
 
 
 
 If there is any conflict between the policies of this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall take precedence.

If you are based in the European Union, we may also transfer personal information that we collect from you to third party data processors located in countries that are outside of the European Economic Area (including to the United States). Please be aware that countries which are outside the European Economic Area may not offer the same level of data protection, although our collection, storage and use of your personal data will continue to be governed by this privacy policy.

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please do not attempt to register for the Services or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any personal information to us or on the Services. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.

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1.1 The Bidease website and domain name and any other linked pages,
 features, content, or application services offered from time to time by Company in connection therewith
 (collectively, the “Website”) are owned and operated by Company. Subject to the terms and conditions of this
 Agreement, Company may offer to provide certain services, as described more fully on the Website, and that have been
 selected by you (together with the Website, the “Services”), solely for your own use, and not for the use or benefit
 of any third party. The term “Services” includes, without limitation, use of the Website, any service Company
 performs for you and the Content (as defined below) offered by Company on the Website. Company may change, suspend
 or discontinue the Services at any time, including the availability of any feature, database, or Content. Company
 may also impose limits on certain features and services or restrict your access to parts or all of the Services
 without notice or liability. Company reserves the right, in its sole discretion, to modify this Agreement at any
 time by posting a notice on the Website, or by sending you a notice. You shall be responsible for reviewing and
 becoming familiar with any such modifications. Your use of the Services following such notification constitutes your
 acceptance of the terms and conditions of this Agreement as modified.
 
 1.2 Company does not knowingly collect or solicit personal information from
 anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please
 do not attempt to register for the Services or send any information about yourself to us, including your name,
 address, telephone number, or email address. No one under age 13 may provide any personal information to Company or
 on the Services. In the event that we learn that we have collected personal information from a child under age 13
 without verification of parental consent, we will delete that information as quickly as possible. If you believe
 that we might have any information from or about a child under 13, please contact us&nbsp;<a
 href="mailto:support@bidease.com">support@bidease.com</a>. You represent and warrant to Company that: (i) if you
 are acting as a corporation you have the legal capacity to form a binding contract, (ii) if you are an individual
 (i.e., not a corporation) you are of legal age to form a binding contract or have your parent’s permission to do so,
 and you are at least 13 years or age or older; (iii) all registration information you submit is accurate and
 truthful; and (vi) you will maintain the accuracy of such information. You also certify that you are legally
 permitted to use and access the Services and take full responsibility for the selection and use of and access to the
 Services. This Agreement is void where prohibited by law, and the right to access the Services is revoked in such
 jurisdictions.

2.1 The Services and its contents may only be used in accordance with the
 terms of this Agreement. All materials displayed or performed on the Services (including, but not limited to text,
 graphics, articles, photographs, images, illustrations (also known as the “Content,” and which includes User
 Submissions (as defined below))) are protected by copyright. You shall abide by all copyright notices, trademark
 rules, information, and restrictions contained in any Content accessed through the Services, and shall not use,
 copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license,
 sell or otherwise exploit for any purposes whatsoever any Content or third party submissions or other proprietary
 rights not owned by you: (i) without the express prior written consent of the respective owners, and (ii) in any way
 that violates any third party right.
 
 2.2 The Services are protected by copyright as a collective work and/or
 compilation, pursuant to U.S. copyright laws, international conventions, and other intellectual property laws. You
 may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided
 in this Section 2), create derivative works based on, distribute, perform, display, or in any way exploit, any of
 the Content, software, materials, or Services in whole or in part.
 
 2.3 You shall not store any significant portion of any Content in any form.
 Copying or storing of any Content other than personal, noncommercial use is expressly prohibited without prior
 written permission from Company or from the copyright holder identified in such Content’s copyright notice. If you
 link to the Website, Company may revoke your right to so link at any time, at Company’s sole discretion. Company
 reserves the right to require prior written consent before linking to the Website.
 
 2.4 In the course of using the Services, you and other users may provide
 information which may be used by Company in order to provide the Services to you and other users. You understand
 that by providing content, materials or information to Company or in connection with the Services, such as Ad
 Creatives, (collectively, “User Submissions”), Company hereby is and shall be granted a non‑exclusive, worldwide,
 royalty‑free, perpetual, irrevocable, sub-licensable and transferable right to display, use, distribute, transmit,
 reproduce, and provide user access to such User Submissions (including all related intellectual property rights) in
 connection with providing the Services and Company’s (and its successors’ and assigns’) business, including without
 limitation for promoting and redistributing part or all of the Services in any media formats and through any media
 channels; however, Company will only share personally identifiable information in accordance with Company’s privacy
 policy in effect from time to time and located at <a href='/privacy-policy'>https://bidease.com/privacy-policy</a>. Furthermore, you understand
 that Company retains the right to reformat, modify, and translate any User Submissions submitted by you as necessary
 to provide the Services. For clarity, the foregoing license grant to Company does not affect your ownership of or
 right to grant additional non-exclusive licenses to the material in your User Submissions, unless otherwise agreed
 in writing.
 
 2.5 Under no circumstances will Company be liable in any way for any
 Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind
 incurred in connection with use of or exposure to any Content posted, emailed, accessed, transmitted, or otherwise
 made available via the Services.

3.1 You warrant, represent and agree that you will not contribute any
 Content or otherwise use the Services in a manner that (i) infringes or violates the intellectual property rights or
 proprietary rights, rights of publicity or privacy, or other rights of any third party; (ii) violates any law,
 statute, ordinance or regulation; (iii) is harmful, fraudulent, deceptive, threatening, abusive, harassing,
 tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable; (iv) involves commercial activities
 and/or sales without Company’s prior written consent such as contests, sweepstakes, barter, advertising, or pyramid
 schemes; (v) impersonates any person or entity, including without limitation any employee or representative of
 Company; or (vi) contains a virus, trojan horse, worm, time bomb, or other harmful computer code, file, or program.
 Company reserves the right to remove any Content from the Services at any time, for any reason (including, but not
 limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if
 Company is concerned that you may have breached the immediately preceding sentence), or for no reason at all. You,
 not Company, remain solely responsible for all Content that you upload, post, email, transmit, or otherwise
 disseminate using, or in connection with, the Services, and you warrant that you possess all rights necessary to
 provide such content to Company and to grant Company the rights to use such information in connection with the
 Services and as otherwise provided herein.
 
 3.2 You are responsible for all of your activity in connection with the
 Services. Any fraudulent, abusive, or otherwise illegal activity may be grounds for termination of your right to
 access or use the Services. You may not post or transmit, or cause to be posted or transmitted, any communication or
 solicitation designed or intended to obtain password, account, or private information from any other user of the
 Services. Use of the Services to violate the security of any computer network, crack passwords or security
 encryption codes, transfer or store illegal material (including material that may be considered threatening or
 obscene) or engage in any kind of illegal activity is expressly prohibited. You will not run Maillist, Listserv, any
 form of auto-responder, or “spam” on the Services, or any processes that run or are activated while you are not
 logged on to the Services, or that otherwise interfere with the proper working of or place an unreasonable load on
 the Services’ infrastructure. Further, the use of manual or automated software, devices, or other processes to
 “crawl,” “scrape,” or “spider” any portion of the Services is strictly prohibited. You will not decompile, reverse
 engineer, or otherwise attempt to obtain the source code of the Services. You will be responsible for withholding,
 filing, and reporting all taxes, duties and other governmental assessments associated with your activity in
 connection with the Services.
 
 3.3 You understand and agree that Company shall have the sole right to
 decide whether you are in violation of any of the restrictions set forth in this Section and shall have sole
 discretion regarding the course of action to take in connection therewith.

4.1 Company has no special relationship with or fiduciary duty to you. You
 acknowledge that Company has no control over, and no duty to take any action regarding: which users gain access to
 the Services; what Content you access via the Services; what effects the Content may have on you; how you may
 interpret or use the Content; or what actions you may take as a result of having been exposed to the Content. You
 release Company from all liability for you having acquired or not acquired Content through the Services. The
 Services may contain, or direct you to websites containing, information that some people may find offensive or
 inappropriate. Company makes no representations concerning any content contained in or accessed through the
 Services, and Company will not be responsible or liable for the accuracy, copyright compliance, legality or decency
 of material contained in or accessed through the Services. Company makes no representations or warranties regarding
 the accuracy of descriptions anywhere on the Services, or regarding suggestions or recommendations of services or
 products offered or purchased through the Services. THE SERVICES, CONTENT, WEBSITE AND ANY SOFTWARE ARE PROVIDED ON
 AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED
 WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT USE OF THE SERVICES WILL
 BE UNINTERRUPTED OR ERROR-FREE. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE
 ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

5.1 For information regarding Company’s treatment of personally
 identifiable information, please review Company’s current Privacy Policy at https://bidease.com/privacy-policy ,
 which is hereby incorporated by reference; your acceptance of this Agreement constitutes your acceptance and
 agreement to be bound by Company’s Privacy Policy.
 
 5.2 The Processing of Personal Information for the purposes of this
 Agreement is regulated under Data Protection Addendum contains at Annex A for this Agreement.

6.1 A condition to using some aspects of the Services, you may be required
 to register with Company and select a password and user name (“Company User ID”). You shall provide Company with
 accurate, complete, and updated registration information. Failure to do so shall constitute a breach of this
 Agreement, which may result in immediate termination of your account. You may not (i) select or use as a Company
 User ID a name of another person with the intent to impersonate that person; or (ii) use as a Company User ID a name
 subject to any rights of a person other than you without appropriate authorization. Company reserves the right to
 refuse registration of or cancel a Company User ID in its discretion. You shall be responsible for maintaining the
 confidentiality of your password.

7.1 You will indemnify and hold Company, its parents, subsidiaries,
 affiliates, officers, and employees harmless (including, without limitation, from all damages, liabilities,
 settlements, costs and attorneys’ fees) from any claim or demand made by any third party due to or arising out of
 your access to the Services, use of the Services, your violation of this Agreement, or the infringement by you or
 any third party using your account of any intellectual property or other right of any person or entity.

8.1 TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, IN NO EVENT SHALL
 COMPANY OR ITS SUPPLIERS, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE WITH RESPECT TO
 THE WEBSITE OR THE SERVICES OR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT
 LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY AMOUNT IN THE AGGREGATE IN EXCESS OF THE GREATER OF $100 OR
 THE FEES PAID BY YOU THEREFORE DURING THE 12-MONTH PERIOD PRECEDING THE APPLICABLE CLAIM; (II) FOR ANY INDIRECT,
 INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER; (III) FOR DATA LOSS OR COST OF PROCUREMENT OF
 SUBSTITUTE GOODS OR SERVICES; OR (IV) FOR ANY MATTER BEYOND COMPANY’S REASONABLE CONTROL. SOME STATES DO NOT ALLOW
 THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT
 APPLY TO YOU.

9.1 You shall pay all applicable fees, as described on the Website in
 connection with such Services selected by you. Company reserves the right to change its price list and to institute
 new charges at any time, upon notice to you, which may be sent by email or posted on the Website. Your use of the
 Services following such notification constitutes your acceptance of any new or increased charges. Any fees paid
 hereunder are non-refundable.

10.1 The Services may contain links to third party websites or services
 (“Third Party Services”) that are not owned or controlled by Company. When you access Third Party Services, you do
 so at your own risk. You hereby represent and warrant that you have read and agree to be bound by all applicable
 policies of any Third-Party Services relating to your use of the Services and that you will act in accordance with
 those policies, in addition to your obligations under this Agreement. Company has no control over, and assumes no
 responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any
 Third-Party Services. In addition, Company will not and cannot monitor, verify, censor or edit the content of any
 Third-Party Service. By using the Services, you expressly relieve and hold harmless Company from any and all
 liability arising from your use of any Third-Party Service.
 
 10.2 Your interactions with organizations and/or individuals found on or
 through the Services, including payment and delivery of goods or services, and any other terms, conditions,
 warranties or representations associated with such dealings, are solely between you and such organizations and/or
 individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any
 online or offline transaction with any of these third parties. You agree that Company shall not be responsible or
 liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between
 participants on this site, or between users and any third party, you understand and agree that Company is under no
 obligation to become involved. In the event that you have a dispute with one or more other users or third parties,
 you hereby release Company, its officers, employees, agents, and successors in rights from claims, demands, and
 damages (actual and consequential) of every kind or nature, known or unknown, suspected or unsuspected, disclosed or
 undisclosed, arising out of or in any way related to such disputes. If you are a California resident, you shall and
 hereby do waive California Civil Code Section 1542, which says: “A general release does not extend to claims which
 the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by
 him must have materially affected his settlement with the debtor.”

11.1 This Agreement shall remain in full force and effect while you use the
 Services. You may terminate your use of the Services at any time. Company may terminate or suspend your access to
 the Services or your membership at any time, for any reason, and without warning, which may result in the forfeiture
 and destruction of all information associated with your membership. Company may also terminate or suspend any and
 all Services and access to the Website immediately, without prior notice or liability, if you breach any of the
 terms or conditions of this Agreement. Upon termination of your account, your right to use the Services, access the
 Website, and any Content will immediately cease. All provisions of this Agreement which, by their nature, should
 survive termination, shall survive termination, including, without limitation, ownership provisions, warranty
 disclaimers, and limitations of liability.

12.1 The failure of either party to exercise, in any respect, any right
 provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for
 any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s
 reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation
 (including “line-noise” interference). If any provision of this Agreement is found to be unenforceable or invalid,
 that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise
 remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sublicensable by
 you except with Company’s prior written consent. Company may transfer, assign or delegate this Agreement and its
 rights and obligations without consent. Unless a separate commercial agreement is also in place between the parties
 (where such separate commercial agreement may integrate and take precedence over this Agreement), both parties agree
 that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and
 supersedes and cancels all previous written and oral agreements, communications and other understandings relating to
 the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except
 as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this
 Agreement and you do not have any authority of any kind to bind Company in any respect whatsoever. Headings for each
 section have been included above for your convenience, but such headings do not have any legal meaning, and may not
 accurately reflect the content of the provisions they precede. You and Company agree there are no third-party
 beneficiaries intended under this Agreement.

13.1 This Agreement shall be governed by and construed in accordance with
 the laws of the State of California without regard to the conflict of laws provisions thereof. Any dispute arising
 from or relating to the subject matter of this Agreement shall be finally settled by arbitration in San Francisco
 County, California, using the English language in accordance with the Streamlined Arbitration Rules and Procedures
 of Judicial Arbitration and Mediation Services, Inc. (“JAMS”) then in effect, by one commercial arbitrator with
 substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected
 from the appropriate list of JAMS arbitrators in accordance with the Streamlined Arbitration Rules and Procedures of
 JAMS. Judgment upon the award so rendered may be entered in a court having jurisdiction, or application may be made
 to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding
 the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for
 injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement,
 the parties consent to exclusive jurisdiction and venue in the United States Federal Courts located in the Northern
 District of California.

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