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Explore emerging mobile ad markets with "Around the World with Bidease". Discover mobile marketing trends shaped by Poland’s tech-savvy population.

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Welcome to &quot;Around the World with Bidease&quot;, our blog series that takes a closer look at emerging mobile advertising markets in Eastern Europe and the Middle East and North Africa (MENA). In each post, we&rsquo;ll explore a different country or region, highlighting key trends, opportunities, and insights for mobile marketers and app developers. Stay with us as we guide you through these markets, offering insights on new audiences and growing your mobile advertising efforts. To learn more about Bidease and how we tap into emerging markets to grow your app, visit <a href="https://bidease.com/">www.bidease.com</a>.

<h2>Poland</h2>

Poland, with its rich history and strategic position in&nbsp;Central Europe, offers a&nbsp;compelling narrative of&nbsp;transformation and digital growth. This nation stands out for its robust embrace of&nbsp;technology and the digital economy, making it&nbsp;a&nbsp;hotspot for mobile apps and advertising innovation. For app marketers and developers eyeing expansion in&nbsp;Europe, Poland&rsquo;s evolving digital landscape presents a&nbsp;wealth of&nbsp;opportunities.

At&nbsp;a&nbsp;glance:

Country: Poland 
Official language: Polish 
Capitol: Warsaw 
Population: 36.8 million 
Most popular app by&nbsp;downloads:Temu 
Most popular app category: Gaming 
OS&nbsp;breakout: 84% Android, 16% iOS 
Mobile Rank: Moderate-High

<img alt="" src="/media_backend/uploads/2024/04/26/poland-arabia-map.jpg" style="height:1133px; width:1200px" />

Getting to&nbsp;Know

Poland Poland&rsquo;s history is&nbsp;a&nbsp;tapestry of&nbsp;resilience and pride, marked by&nbsp;periods of&nbsp;both sovereignty and partition. Situated in&nbsp;Central Europe, it&nbsp;has been a&nbsp;melting pot of&nbsp;cultures, ideas, and influences from both the east and west. Despite numerous invasions and partitions by&nbsp;neighboring powers over the centuries, Poland has preserved its identity and language, culminating in&nbsp;the re-establishment of&nbsp;its independence in&nbsp;1918 after World War I. The nation endured the horrors of&nbsp;World War II&nbsp;and decades of&nbsp;Soviet influence to&nbsp;emerge as&nbsp;a&nbsp;democratic country with a&nbsp;robust economy and a&nbsp;significant role within the European Union, epitomizing a&nbsp;blend of&nbsp;rich historical heritage and modern progress.

Poland&rsquo;s population is&nbsp;steadily aging. With a&nbsp;median age of&nbsp;42.4, nearly&nbsp;<a href="https://www.statista.com/statistics/1260864/poland-population-by-age/">35% of&nbsp;the population is&nbsp;aged 50&nbsp;or older</a>. However, there are still a&nbsp;significant portion of&nbsp;young adults (about&nbsp;<a href="https://www.statista.com/statistics/1260864/poland-population-by-age/">20% of&nbsp;the population is&nbsp;aged 18-35</a>) who are highly educated and fluent in&nbsp;English, facilitating easier adoption of&nbsp;international apps and services. In&nbsp;fact, Poland has one of&nbsp;the <a href="https://www.statista.com/statistics/1187774/english-language-proficiency-index-in-cee-cis-region-by-country/">highest proficiencies of&nbsp;English</a> in&nbsp;Central and Eastern Europe. That said, Poles are also very proud of&nbsp;their cultural heritage and language; in&nbsp;fact, the vast majority of&nbsp;Polish devices (84%) are set to&nbsp;Polish.

Polish society is&nbsp;nearly 85% Roman Catholic and values Christian tradition and family. Unsurprisingly, Easter and Christmas are the largest celebrated holidays in&nbsp;the country. However, the government also recognizes other Catholic holy days as&nbsp;federal holidays, including Epiphany, Pentecost, All Saints Day, and even the second day of&nbsp;Christmas (December&nbsp;26). Each of&nbsp;these holidays contributes to&nbsp;increased online traffic and digital consumption.

Poland as&nbsp;an&nbsp;Emerging Mobile Market

The smartphone penetration rate in&nbsp;Poland is&nbsp;fairly high, with about&nbsp;<a href="https://www.statista.com/statistics/568216/predicted-smartphone-user-penetration-rate-in-poland/">89%</a> of&nbsp;the population owning a&nbsp;smartphone, indicating a&nbsp;mature mobile market. Poles spend nearly <a href="https://www.statista.com/statistics/1288783/daily-time-spent-online-via-mobile/">4&nbsp;hours per day</a> on&nbsp;the mobile web, showcasing an&nbsp;active digital lifestyle. Since most of&nbsp;this time is&nbsp;spent on&nbsp;<a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/poland">social networking</a>, a&nbsp;majority of&nbsp;marketers direct their in-app ad&nbsp;spend on&nbsp;social.

<img alt="" src="/media_backend/uploads/2024/04/26/poland-chart-2.jpg" style="height:793px; width:1200px" />

However, gaming, e-commerce, and entertainment apps are also widely popular, and see much <a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/poland#ad-spending">lower costs for user acquisition</a> than social media.

<img alt="" src="/media_backend/uploads/2024/04/26/poland-chart-1.jpg" style="height:793px; width:1200px" />

Programmatic Advertising in&nbsp;Poland

Poland&rsquo;s journey from a&nbsp;post-communist state to&nbsp;a&nbsp;thriving digital economy is&nbsp;nothing short of&nbsp;remarkable. The country&rsquo;s commitment to&nbsp;technological innovation and digital infrastructure has fostered a&nbsp;dynamic environment for digital content and mobile apps. With a&nbsp;vibrant startup scene and a&nbsp;solid foundation in&nbsp;IT education, Poland is&nbsp;nurturing a&nbsp;new generation of&nbsp;digital entrepreneurs and tech-savvy professionals.

Poland&rsquo;s dynamic mobile ecosystem, characterized by&nbsp;high smartphone usage, a&nbsp;strong digital economy, and a&nbsp;culturally engaged audience, offers fertile ground for programmatic app marketers. The key to&nbsp;unlocking Poland&rsquo;s potential lies automated campaigns that leverage the latest targeting capabilities and localization strategies in&nbsp;programmatic advertising.

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Around the World with Bidease: Poland

Uncover the latest trends and opportunities in the UAE’s mobile app market with insights on top apps, user behavior, and advertising strategies.

Welcome to&nbsp;&laquo;Around the World with Bidease,&raquo; our blog series that takes a&nbsp;closer look at&nbsp;emerging mobile advertising markets in&nbsp;Eastern Europe and the Middle East and North Africa (MENA). In&nbsp;each post, we&rsquo;ll explore a&nbsp;different country or&nbsp;region, highlighting key trends, opportunities, and insights for mobile marketers and app developers. Stay with&nbsp;us as&nbsp;we&nbsp;guide you through these markets, offering insights on&nbsp;new audiences and growing your mobile advertising efforts. To&nbsp;learn more about Bidease and how we&nbsp;tap into emerging markets to&nbsp;grow your app, visit <a href="https://bidease.com/">www.bidease.com</a>.

<h1>United Arab Emirates</h1>

The United Arab Emirates (UAE) stands as&nbsp;a&nbsp;beacon of&nbsp;innovation and progress in&nbsp;the Middle East, emerging as&nbsp;a&nbsp;powerhouse nation renowned for its rapid development and futuristic cities. Having swiftly transitioned from its origins as&nbsp;a&nbsp;pearl-diving center to&nbsp;a&nbsp;global hub for commerce, innovation, technology, and tourism, the UAE offers an&nbsp;enticing arena for mobile marketers. With a&nbsp;high smartphone penetration rate and significant daily engagement with mobile apps, the UAE is&nbsp;an&nbsp;attractive market for app developers and advertisers aiming to&nbsp;tap into the Middle Eastern market.

<h2>At&nbsp;a&nbsp;glance:</h2>

<ul>
	<li>Country: United Arab Emirates</li>
	<li>Official language: Arabic</li>
	<li>Capital: Abu Dhabi</li>
	<li>Population: 10&nbsp;million</li>
	<li>Most popular app by&nbsp;downloads: Temu</li>
	<li>Most popular app category: Social</li>
	<li>OS&nbsp;breakout: 82% Android, 18% iOS</li>
	<li>Mobile Rank: High</li>
</ul>

<h2><img alt="" src="/media_backend/uploads/2024/07/18/uae-map.jpg" style="height:1034px; width:1200px" /> 
Getting to&nbsp;Know the United Arab Emirates</h2>

The UAE is&nbsp;known for its impressive skyscrapers, luxury shopping, and vibrant nightlife. But its history spans centuries, from Bedouin tribes to&nbsp;a&nbsp;modern federation that comprises seven emirates, including Abu Dhabi and Dubai. Since the discovery of&nbsp;oil in&nbsp;the mid-20th century, the UAE has grown from a&nbsp;cluster of&nbsp;coastal towns reliant on&nbsp;fishing and trading to&nbsp;its present-day status as&nbsp;a&nbsp;global business and tourism hub. Fueled by&nbsp;its strategic geographical location, favorable business policies, and visionary leadership, the country has positioned itself as&nbsp;a&nbsp;beacon of&nbsp;progress and prosperity in&nbsp;the region.

The population of&nbsp;the UAE is&nbsp;diverse, with a&nbsp;significant portion consisting of&nbsp;expatriates drawn to&nbsp;the country&rsquo;s economic opportunities and vibrant lifestyle. In&nbsp;fact, <a href="https://www.cia.gov/the-world-factbook/countries/united-arab-emirates/">only&nbsp;11% of&nbsp;UAE residents are Emirati Arabs;</a> South Asian immigrants, on&nbsp;the other hand, make up&nbsp;nearly&nbsp;60% of&nbsp;the country&rsquo;s populace. As&nbsp;a&nbsp;result, the demographic is&nbsp;a&nbsp;melting pot of&nbsp;cultures and also extremely youthful, <a href="https://www.statista.com/statistics/1116980/uae-forecasted-population-distribution-by-age-group/">with&nbsp;58% of&nbsp;the population under the age of&nbsp;35</a>.

Although the UAE is&nbsp;ethnically diverse, there is&nbsp;significant disparity when it&nbsp;comes to&nbsp;gender and geographic diversity. Notably, o<a href="https://www.cia.gov/the-world-factbook/countries/united-arab-emirates/">ver&nbsp;68% of&nbsp;the population is&nbsp;estimated to&nbsp;be&nbsp;male</a> by&nbsp;the World Factbook, and nearly&nbsp;<a href="https://www.cia.gov/the-world-factbook/countries/united-arab-emirates/">85% of&nbsp;the entire country&rsquo;s population resides in&nbsp;the three largest emirates</a>: Abu Dhabi, Dubai, and Sharjah.

Cultural norms and traditions play a&nbsp;significant role in&nbsp;media consumption and online behavior in&nbsp;the UAE. From traditional Islamic festivities like Ramadan, Eid al-Fitr and Eid al-Adha to&nbsp;modern extravaganzas such as&nbsp;the National Day and the Dubai Shopping Festival, these occasions drive heightened engagement across social and digital platforms.

To&nbsp;combat a&nbsp;global economy that is&nbsp;becoming less dependent on&nbsp;fossil fuels, the UAE recently pivoted to&nbsp;a&nbsp;strategy that aims to&nbsp;foster innovation, boost the digital economy, and become a&nbsp;leader in&nbsp;technological advancements. One target of&nbsp;this <a href="https://uaecabinet.ae/en/national-agenda">Vision 2021</a>&nbsp;policy, according to&nbsp;the UAE government, included &laquo;[setting] the standards for other governments and to&nbsp;be&nbsp;first worldwide in&nbsp;smart services,&raquo; appealing to&nbsp;its tech-savvy and mobile-first population.

<h2>The United Arab Emirates as&nbsp;an&nbsp;Emerging Mobile Market</h2>

The UAE boasts one of&nbsp;the highest smartphone penetration rates in&nbsp;the world with around&nbsp;<a href="https://www.statista.com/forecasts/1146814/smartphone-penetration-forecast-in-the-united-arab-emirates">97% of&nbsp;the population owning a&nbsp;smartphone</a>. This high penetration rate, coupled with a&nbsp;highly engaged user base, makes the UAE a&nbsp;prime market for mobile apps.

Users in&nbsp;the UAE spend <a href="https://www.statista.com/statistics/1288783/daily-time-spent-online-via-mobile/">4.5 hours online with their mobile devices </a>and are keen on&nbsp;downloading new apps, which is&nbsp;why the viral Chinese shopping app Temu is&nbsp;currently the most popular app by&nbsp;download, beating out local favorites like <a href="https://www.careem.com/">Careem</a>, <a href="https://www.noon.com/saudi-en/">Noon</a>, and food delivery giant <a href="https://www.talabat.com/uae">Talabat</a>. Despite its smaller population compared to&nbsp;other MENA markets, like <a href="https://bidease.com/blog/around-the-world-with-bidease-saudi-arabia">Saudi Arabia</a>, the UAE forecasts an&nbsp;impressive <a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/united-arab-emirates?currency=usd#ad-spending">$317 million USD</a> in-app advertising budget by&nbsp;the end of&nbsp;2024. This averages out to&nbsp;nearly twice as&nbsp;much per person compared to&nbsp;in-app advertising budgets in&nbsp;Saudi Arabia, and signals that highly engaged UAE users are in&nbsp;high demand.

App categories like social and chat dominate the majority of&nbsp;this spend, representing an&nbsp;estimated&nbsp;<a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/united-arab-emirates?currency=usd#ad-spending">48% of&nbsp;all in-app ad&nbsp;spend</a> by&nbsp;the end of&nbsp;this year. Other categories like gaming, shopping, entertainment, and news are also popular for in-app marketers, representing a&nbsp;<a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/united-arab-emirates?currency=usd#ad-spending">projected&nbsp;42% of&nbsp;all in-app ad&nbsp;spend in&nbsp;the UAE in&nbsp;2024</a>. They also represent some of&nbsp;the largest growth; gaming as&nbsp;a&nbsp;vertical, for example, is&nbsp;expected to&nbsp;grow from a&nbsp;projected budget of&nbsp;<a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/united-arab-emirates?currency=usd#ad-spending">$50 million in&nbsp;2024 to&nbsp;$68 million in&nbsp;2027, or&nbsp;36%</a>. The popularity of&nbsp;social platforms like WhatsApp, Instagram, and Snapchat also forecast strong revenue growth for social media apps, increasing from an&nbsp;estimated <a href="https://www.statista.com/outlook/amo/advertising/in-app-advertising/united-arab-emirates?currency=usd">$151 million in&nbsp;2024 to&nbsp;$208 million in&nbsp;2029</a>. These trends demonstrate the high value UAE users place on&nbsp;social interaction and digital entertainment.

<img alt="" src="/media_backend/uploads/2024/07/18/uae-chart.jpg" />

Interestingly, the UAE also has a&nbsp;high preference for e-commerce apps, driven by&nbsp;the country&rsquo;s advanced infrastructure and high disposable income. Downloads for e-commerce apps are expected to&nbsp;grow, reflecting the population&rsquo;s penchant for online shopping and digital financial services.

As&nbsp;the digital landscape continues to&nbsp;evolve, the UAE presents lucrative opportunities for app marketers seeking to&nbsp;capitalize on&nbsp;its growing digital economy. With tailored campaigns and strategic targeting, especially in&nbsp;popular app categories, advertisers can effectively engage with UAE consumers and unlock the full potential of&nbsp;this dynamic market.

<h2>Unlocking Programmatic Advertising in&nbsp;the United Arab Emirates</h2>

In&nbsp;the UAE&rsquo;s bustling mobile ecosystem, the app industry plays a&nbsp;crucial role in&nbsp;effectively reaching the UAE&rsquo;s tech-savvy audience. The UAE&rsquo;s advanced mobile infrastructure and high app engagement levels provide a&nbsp;robust market for new app development and for sophisticated advertising strategies, where app marketers can utilize dynamic targeting across various apps, languages, and demographics.

The most well-known, locally developed apps are Whatsapp competitor <a href="https://telegram.org/">Telegram</a>, a&nbsp;messenger app boasting nearly 3.5 million monthly active users, and <a href="https://www.careem.com/">Careem</a>, a&nbsp;popular MENA e-commerce app with nearly 1.5 million monthly active users. Other popular apps developed for and within the UAE are primarily government services or&nbsp;utility apps, including <a href="https://dubainow.dubai.ae/">DubaiNow</a>, <a href="https://www.du.ae/personal/discover/living-in-the-uae">du</a>&nbsp;telecommunications, <a href="https://alhosnapp.ae/en">Alhosn</a> health, and <a href="https://uaepass.ae/">UAE Pass</a>. The latter is&nbsp;particularly important to&nbsp;the large immigrant community for managing national digital identity documents while living abroad.

The diverse immigrant community also contributes to&nbsp;a&nbsp;significant portion of&nbsp;mobile devices set to&nbsp;English. According to&nbsp;recent Bidease data, approximately&nbsp;73% of&nbsp;all UAE devices were set to&nbsp;English, versus&nbsp;18% in&nbsp;Arabic and just under&nbsp;10% in&nbsp;all other languages. High fluency in&nbsp;English combined with new, smart-device-friendly infrastructure makes it&nbsp;significantly easier for international app developers to&nbsp;enter the UAE market.

One of&nbsp;the best ways app developers and marketers can grow their business in&nbsp;the UAE is&nbsp;with programmatic advertising. Programmatic advertising offers automated, data-driven solutions that reach billions of&nbsp;users across millions of&nbsp;apps. As&nbsp;a&nbsp;leading player in&nbsp;the mobile advertising landscape, Bidease leverages programmatic solutions, anti-fraud technology, and free creative services to&nbsp;navigate the intricacies of&nbsp;the UAE market. With our local team based in&nbsp;Dubai, we&nbsp;combine strong relationships with and a&nbsp;deep understanding of&nbsp;local consumer behavior to&nbsp;help app marketers connect with UAE users and drive meaningful results. <a href="https://bidease.com/">Sign up&nbsp;</a>today to&nbsp;unlock the untapped potential of&nbsp;the UAE market, or&nbsp;learn more about other emerging mobile markets in&nbsp;Eastern Europe and MENA in&nbsp;our company <a href="https://bidease.com/blog">blog</a>.

Around the World with Bidease: United Arab Emirates

Uzbekistan is a rising mobile market. Learn more about its young audience and how 5G expansion makes Uzbekistan an untapped market for programmatic.

Welcome to&nbsp;&laquo;Around the World with Bidease,&raquo; our blog series that takes a&nbsp;closer look at&nbsp;emerging mobile advertising markets in&nbsp;Eastern Europe and the Middle East and North Africa (MENA). In&nbsp;each post, we&rsquo;ll explore a&nbsp;different country or&nbsp;region, highlighting key trends, opportunities, and insights for mobile marketers and app developers. Stay with&nbsp;us as&nbsp;we&nbsp;guide you through these markets, offering insights on&nbsp;new audiences and growing your mobile advertising efforts. To&nbsp;learn more about Bidease and how we&nbsp;tap into emerging markets to&nbsp;grow your app, visit <a href="https://bidease.com/">www.bidease.com</a>.

<h1>Uzbekistan</h1>

Uzbekistan, a&nbsp;country rich in&nbsp;history and culture, is&nbsp;quickly emerging as&nbsp;a&nbsp;significant player in&nbsp;Central Asia&rsquo;s digital market. Known for its stunning architecture, bustling bazaars, and the ancient Silk Road, Uzbekistan is&nbsp;now making strides in&nbsp;technology and mobile connectivity. With a&nbsp;growing smartphone penetration rate and increasing daily engagement with mobile apps, Uzbekistan presents an&nbsp;attractive opportunity for app developers and advertisers aiming to&nbsp;enter the Central Asian market.

<h2>At&nbsp;a&nbsp;glance:</h2>

<ul>
	<li>Country: Uzbekistan</li>
	<li>Official language: Uzbek</li>
	<li>Capital: Tashkent Population: 37&nbsp;million</li>
	<li>Most popular app by&nbsp;downloads: Telegram</li>
	<li>Most popular app category: Social Media</li>
	<li>OS&nbsp;breakout: 75% Android, 25% iOS</li>
	<li>Mobile Rank: Rising</li>
</ul>

<h2><img alt="" src="/media_backend/uploads/2024/08/14/uzbekistan-map.png" style="height:933px; width:1200px" /> 
Getting to&nbsp;Know Uzbekistan</h2>

Nestled in&nbsp;the heart of&nbsp;Central Asia, Uzbekistan boasts a&nbsp;rich cultural heritage dating back to&nbsp;ancient times. Influenced by&nbsp;Persian, Turkic, Mongol, and Russian traditions, the country is&nbsp;known for its vibrant music and dance, bustling bazaars, and intricate handicrafts such as&nbsp;silk weaving, ceramics, and wood carving. In&nbsp;addition to&nbsp;its ancient origins along the Silk Road and stunning 11th-century architecture in&nbsp;Samarkland, Uzbekistan is&nbsp;now focusing on&nbsp;digital development and making strides in&nbsp;mobile connectivity.

Since gaining independence from the Soviet Union in&nbsp;1991, Uzbekistan has rolled out significant economic reforms, fostering a&nbsp;business-friendly and tech-forward environment. Specifically, the government focused on&nbsp;modernizing the banking sector, creating free economic zones, and investing in&nbsp;digital infrastructure to&nbsp;support the tech industry. Consequently, Uzbekistan is&nbsp;experiencing a&nbsp;surge in&nbsp;foreign investment, enhanced technology access, and a&nbsp;strong emphasis on&nbsp;innovation and digital growth, positioning itself as&nbsp;a&nbsp;dynamic and progressive player in&nbsp;Central Asia.

The population of&nbsp;Uzbekistan is&nbsp;youthful, with nearly&nbsp;54% of&nbsp;its citizens under the age of&nbsp;25. Following independence, Uzbekistan had one of&nbsp;the highest birth-rates of&nbsp;former Soviet nations and the <a href="https://www.britannica.com/place/Uzbekistan/People">greatest number of&nbsp;mothers</a> with 10&nbsp;or more living children under the age of&nbsp;20. The result is&nbsp;a&nbsp;young, tech-savvy demographic that is&nbsp;increasingly connected online. Ethnically, Uzbekistan is&nbsp;predominantly Uzbek, making up&nbsp;nearly&nbsp;84% of&nbsp;the population. The next largest demographic are Tajiks from neighboring Tajikistan at&nbsp;5% of&nbsp;the total population. However, Russians have one of&nbsp;the most notable presences in&nbsp;the region. Although Russians make up&nbsp;less than&nbsp;3% of&nbsp;the population, over&nbsp;<a href="https://www.cia.gov/the-world-factbook/countries/uzbekistan/#people-and-society">14% of&nbsp;Uzbekistan&rsquo;s inhabitants speak Russian</a>. This diverse and connected population makes Uzbekistan a&nbsp;prime emerging market for mobile apps.

<img alt="" src="/media_backend/uploads/2024/08/14/uzbekistan-chart-1.jpg" style="height:740px; width:1200px" />

The most significant cultural celebration in&nbsp;Uzbekistan is&nbsp;Navruz (Nowruz), marking the Persian New Year on&nbsp;March 21st with family gatherings, feasting, and traditional performances. Other major holidays include Independence Day on&nbsp;September 1st and Islamic holidays like Eid al-Fitr and Eid al-Adha, which are especially significant given&nbsp;88% of&nbsp;Uzbekistan&rsquo;s population is&nbsp;Muslim. Various cultural festivals, such as&nbsp;the Silk and Spices Festival in&nbsp;Bukhara, showcase the country&rsquo;s historical significance and traditional crafts.

<h2>Uzbekistan as&nbsp;an&nbsp;Emerging Mobile Market</h2>

Uzbekistan is&nbsp;experiencing a&nbsp;notable increase in&nbsp;smartphone penetration. Driven by&nbsp;development of&nbsp;5G&nbsp;infrastructure and adoption of&nbsp;emerging smartphone producers (other than Samsung and Apple), <a href="https://www.statista.com/statistics/1020309/russia-cis-smartphone-adoption/">77% of&nbsp;the country&rsquo;s population is&nbsp;expected to&nbsp;own a&nbsp;smartphone by&nbsp;2025</a>. This is&nbsp;a&nbsp;significant increase from&nbsp;60% in&nbsp;2020.

One key reason behind this growth is&nbsp;Uzbekistan&rsquo;s investment in&nbsp;5G&nbsp;cell towers. Starting in&nbsp;2022, the country&rsquo;s own <a href="https://www.datacenterdynamics.com/en/news/mobiuz-launches-5g-services-in-uzbek-capital/">Mobiuz launched 5G&nbsp;services</a> in&nbsp;the capital city Tashkent. As&nbsp;5G&nbsp;internet became more widely available, the share of&nbsp;5G-supported smartphones rapidly shot&nbsp;up. In&nbsp;just one year, the share of&nbsp;5G&nbsp;smartphones in&nbsp;the country almost doubled from&nbsp;24% to&nbsp;nearly 44%. That figure is&nbsp;expected to&nbsp;grow further to&nbsp;62% by&nbsp;the end of&nbsp;2025, bolstered by<a href="https://www.nokia.com/about-us/news/releases/2024/04/24/nokia-selected-by-perfectum-to-build-nationwide-5g-standalone-network-in-uzbekistan/">&nbsp;Nokia building a&nbsp;nationwide 5G&nbsp;network Uzbekistan </a>over the next two years.

<img alt="" src="/media_backend/uploads/2024/08/14/uzbekistan-chart-4.jpg" style="height:753px; width:1200px" />

Additionally, Uzbekistan&rsquo;s mobile users own a&nbsp;diverse range of&nbsp;smartphone brands. Unlike most countries worldwide, <a href="https://www.statista.com/outlook/cmo/consumer-electronics/telephony/smartphones/uzbekistan#key-players">Uzbekistan&rsquo;s population primarily relies on&nbsp;Apple and Honor devices</a>, leaving Samsung ranked as&nbsp;the third-highest smartphone brand in&nbsp;the country. In&nbsp;fact, <a href="https://www.honor.com/uk/">Honor</a>&nbsp;&mdash; a&nbsp;brand under Chinese-based Huawei&nbsp;&mdash; outperformed not only Samsung but its Chinese competitor, Xiaomi, by&nbsp;10%. Part of&nbsp;this is&nbsp;attributed to&nbsp;Honor&rsquo;s strong presence and focus on&nbsp;Eastern Europe and Central Asia as&nbsp;a&nbsp;target market. Other key markets Honor operates in&nbsp;include Poland, Bulgaria, Serbia, and Kazakhstan. Honor devices are not available for sale in&nbsp;the U.S. and Canada.

<img alt="" src="/media_backend/uploads/2024/08/14/uzbekistan-chart-2.jpg" style="height:859px; width:1200px" />

Meanwhile, mobile ad&nbsp;spending in&nbsp;Uzbekistan is&nbsp;steadily climbing. Between 2020 and 2025, total mobile ad&nbsp;spend is&nbsp;projected to&nbsp;double from <a href="https://www.statista.com/outlook/dmo/digital-advertising/uzbekistan#ad-spending">$65M&nbsp;USD to&nbsp;$131M&nbsp;USD</a>. Mobile app spending makes up&nbsp;the majority of&nbsp;this, growing from $39M&nbsp;USD to&nbsp;$80M&nbsp;USD, respectively.

<img alt="" src="/media_backend/uploads/2024/08/14/uzbekistan-chart-3.jpg" style="height:753px; width:1200px" />

However, the desktop-mobile split of&nbsp;advertising spend is&nbsp;still dominated by&nbsp;desktop. As&nbsp;of&nbsp;2024, <a href="https://www.statista.com/outlook/dmo/digital-advertising/uzbekistan#ad-spending">56% of&nbsp;total digital ad&nbsp;spend came from desktop advertising</a>.

With that in&nbsp;mind, the growing penetration rate of&nbsp;smartphones and 5G&nbsp;devices combined with a&nbsp;young, internet-savvy population positions Uzbekistan as&nbsp;a&nbsp;notable emerging market for mobile apps.

<h2>Unlocking Programmatic Advertising in&nbsp;Uzbekistan</h2>

In&nbsp;Uzbekistan&rsquo;s evolving mobile ecosystem, programmatic advertising can play a&nbsp;crucial role in&nbsp;reaching and engaging its young audience. However, Uzbekistan has had a&nbsp;complicated relationship with social media and other digital channels. In&nbsp;<a href="https://www.google.com/url?q=https://freedomhouse.org/country/uzbekistan/freedom-net/2022&amp;sa=D&amp;source=docs&amp;ust=1723654434358619&amp;usg=AOvVaw1o7wQ_SJwRKOodqfHVyKLd">2022</a>, the government banned many social media platforms, including TikTok. <a href="https://www.google.com/url?q=https://freedomhouse.org/country/uzbekistan/freedom-net/2023&amp;sa=D&amp;source=docs&amp;ust=1723654437115696&amp;usg=AOvVaw0N9cfdJ2atxcR1avh_yON4">The following year</a>, Skype, X, and VKontakte were reinstated. Despite the challenges with social channels, the Uzbek market remains largely untapped by&nbsp;programmatic marketing.

With the unstable state of&nbsp;social media, a&nbsp;lack of&nbsp;programmatic competition, and increasing smartphone penetration, marketers who use programmatic channels to&nbsp;reach Uzbek users will have tens of&nbsp;millions of&nbsp;new devices to&nbsp;target at&nbsp;relatively low acquisition costs. For marketers and developers with apps in&nbsp;Russian, Uzbekistan is&nbsp;an&nbsp;especially accessible market since&nbsp;57% of&nbsp;Uzbek devices are set to&nbsp;the Russian language, according to&nbsp;Bidease data.

Programmatic advertising offers automated, data-driven solutions that include custom targeting and transparent reporting&mdash;key elements for navigating the complexities of&nbsp;emerging markets like Uzbekistan. As&nbsp;a&nbsp;leader in&nbsp;the mobile advertising landscape, Bidease leverages programmatic solutions, anti-fraud technology, and creative services to&nbsp;grow mobile apps successfully. With our local teams based in&nbsp;Eastern Europe and MENA, Bidease combines strong relationships with a&nbsp;deep understanding of&nbsp;local consumer behavior to&nbsp;help app marketers connect with users in&nbsp;emerging markets and drive meaningful results.

<a href="https://bidease.com/">Sign up</a>&nbsp;today to&nbsp;unlock the untapped potential of&nbsp;the Uzbekistan market, or&nbsp;learn more about other emerging mobile markets in&nbsp;Eastern Europe and Central Asia in&nbsp;our <a href="https://bidease.com/blog">company blog</a>.

Around the World with Bidease: Uzbekistan

We are thrilled to announce that Bidease has again been recognized as a top media source in AppsFlyer’s prestigious Performance Index 17.

This marks the second year we&nbsp;have achieved this distinction, reaffirming our dedication to&nbsp;delivering exceptional campaign performance and driving tangible results for our clients.

In&nbsp;this latest index, Bidease ranked among the top 10&nbsp;media sources for Android in&nbsp;the Remarketing Index, Non-Gaming&nbsp;&mdash; All Categories, within Europe. We&nbsp;proudly secured high positions in&nbsp;both the Power and Volume rankings, further highlighting our ability to&nbsp;deliver both scale and performance. Additionally, we&nbsp;achieved strong placements in&nbsp;the Shopping and Life &amp;&nbsp;Culture subcategories, emphasizing our success in&nbsp;driving engagement across diverse verticals.

<img alt="" src="/media_backend/uploads/2024/10/18/performance-index-17.png" style="height:1526px; width:2892px" />

Thank you to&nbsp;our clients for trusting&nbsp;us to&nbsp;help you succeed and to&nbsp;the entire Bidease team for their dedication and innovation. We&nbsp;look forward to&nbsp;many more milestones ahead.

<a href="https://learn.appsflyer.com/MTA4LUFWVC03MzIAAAGWLwzExXbs3NITCoEUX79gzletUk5rtVoRAUA1VOhnPj8sbLZ_v-kgWKEylUXFhzUYh4QWE_8=">The AppsFlyer Performance Index Edition 17</a>&nbsp;covers the first half of&nbsp;2024 and is&nbsp;now live to&nbsp;help marketers make smart decisions to&nbsp;leverage the non-gaming surge and gain confidence in&nbsp;gaming investments.

<ul>
	<li>To&nbsp;get the full report, click <a href="https://www.appsflyer.com/resources/reports/performance-index/">here</a>.</li>
</ul>

Bidease Named a Top Media Source in AppsFlyer’s Performance Index 17

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Keep your brand top of mind with your ideal audience across the most popular mobile media environments.


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We are always looking for talented people who are as excited as we are to join our growing team as we work to make programmatic advertising more intelligent, transparent, and accessible for app developers. 
 
 
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Foodpanda is an online food delivery brand headquartered in Berlin, Germany.


      Foodpanda is an online food delivery brand headquartered in Berlin, Germany. Customers order food by entering their postcodes on the site and browsing for food from restaurants that offer food delivery in their area.         
      

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CR rate:

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Once we finished the test ad campaign, we realized that in some days we received higher conversion rate (placed food orders) than in others.
 
 
 
 After researching, we found out that the best performance (the highest conversion rate) was while heavy weather conditions (mostly because of rain). 
 
 
 
 The challenge was to integrate with Yahoo Weather and set up the machine learning algorithms to use weather as a feature to predict the conversion rate and adjust bids in different weather conditions.


        Ready to start sending high value users to your app?
        

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      Running programmatic with our partner is great. The targeting granularity available has greatly benefited our campaigns. The partner platform’s transparency allows us greater insights in our analysis and has led to valuable learnings. The partner team are hugely responsive and adaptive to our business needs, with a strong understanding of programmatic app marketing.
      

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Top Demand Side Platform, 2022
 
 Business of Apps provides world class news, analysis, data & marketplaces for app businesses. Founded in 2014, the have become the essential resource for people building, marketing and monetizing apps.

Financial Times Named Bidease One of America’s Fastest-Growing Companies
 
 The third annual FT ranking of The Americas’ Fastest-Growing Companies captures the resilience of businesses as they adapted to the initial onslaught of the Covid pandemic, in 2020. The list was compiled with Statista, a research company, and ranks entrants from across the Americas by their compound annual growth rate (CAGR) in revenue, between 2017 and 2020.

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Best User Acquisition Company, Finalist
 
 The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched in 2017 by the team behind App Promotion Summit, the awards were the first to recognize industry innovation and success and drew hundreds of submissions from around the world.

EMMA

Most Effective App Install Campaign, Finalist
 
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Top Network For Advertisers
 
 The Partner Benchmarks report is based on data from the first half of 2021, where Adjust tracked more than 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.

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Best Use of Programmatic Advertising, Winner
 
 Established in 2007, the Performance Marketing Awards started its journey as one of the leading marketing ceremonies and the event has rapidly grown ever since. Now with four incredible years under their belts, the International Performance Marketing Awards celebrates the industry’s most exceptional projects on a global scale.

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Bidease Makes Inc. 5000 Annual List of America's Fastest-Growing Companies
 
 The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

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AI and ML are shaping mobile advertising, but is AI truly revolutionary, or just an upgrade? Explore how AI complements ML in ad tech innovation.

Mobile advertising has long been powered by&nbsp;machine learning (ML), with algorithms fine-tuning ad&nbsp;targeting, bid strategies, and personalization for years. But when&nbsp;AI burst onto the scene in&nbsp;November 2022 with the release of&nbsp;ChatGPT, it&nbsp;took center stage. Soon, AI&nbsp;began leveling up&nbsp;technology across industries by&nbsp;accelerating automation, personalization, and content generation far beyond previous capabilities. For instance, Walmart now uses&nbsp;AI in&nbsp;<a href="https://commerce.walmart.com/content/walmart-commerce-tech/en_us/our-solutions/route-optimization.html">Route Optimization</a> technology to&nbsp;optimize its supply chain, and Coca-Cola uses&nbsp;AI systems in&nbsp;<a href="https://telefonicatech.com/en/blog/coca-colas-use-of-ai-to-stay-at-the-top-of-the-drinks-market">vending machines</a> to&nbsp;help the company understand changing consumer preferences and predict product trends. Tech giants like Google and Meta enhance their businesses with breakthrough technology like <a href="https://gemini.google.com/">Gemini</a> (formerly Bard) to&nbsp;summarize search results and <a href="https://www.facebook.com/business/ads/meta-advantage">Meta Advantage</a> to&nbsp;automatically generate ad&nbsp;creatives.

These advances show how&nbsp;AI is&nbsp;improving product usability, streamlining workflows, and automating tasks at&nbsp;a&nbsp;level not previously possible. But does this&nbsp;AI boom actually shake up&nbsp;an&nbsp;ML-heavy industry like mobile advertising, or&nbsp;is&nbsp;it&nbsp;just the latest buzzword? While the industry already uses advanced&nbsp;ML technologies like <a href="https://bidease.com/blog/how-neural-networks-are-transforming-mobile-advertising">neural networks</a>, AI&nbsp;promises even more sophisticated tools. The question now becomes: how will&nbsp;AI bring new capabilities that build on&nbsp;the strong ML&nbsp;foundation, and can it&nbsp;really make mobile advertising smarter, more automated, and more effective?

<h2>Understanding the Differences Between ML&nbsp;and AI</h2>

To&nbsp;understand whether&nbsp;AI is&nbsp;just hype or&nbsp;genuinely impactful, it&rsquo;s key to&nbsp;first distinguish between&nbsp;ML and AI. Machine learning, a&nbsp;subset of&nbsp;AI, focuses on&nbsp;using data to&nbsp;train algorithms that can make predictions. In&nbsp;mobile advertising, ML&nbsp;has been crucial for analyzing huge data sets to&nbsp;optimize ad&nbsp;placements, detect fraud, and deliver personalized experiences. It&rsquo;s the engine behind the predictive models that drive performance across the industry.

AI, on&nbsp;the other hand, is&nbsp;a&nbsp;much broader concept that encompasses not only&nbsp;ML but other technologies that simulate human intelligence and decision-making. For example, AI&nbsp;doesn&rsquo;t just make predictions&mdash;it can understand natural language, generate new content, and adapt with greater autonomy. While ML&nbsp;stays within the data it&rsquo;s trained&nbsp;on, AI&nbsp;is&nbsp;designed to&nbsp;create more flexible and sophisticated solutions that push the boundaries of&nbsp;what was previously possible.

<h2>What AI&nbsp;Brings to&nbsp;Mobile Advertising</h2>

AI&nbsp;is&nbsp;often marketed as&nbsp;the next big thing in&nbsp;mobile advertising, with promises of&nbsp;smarter ad&nbsp;targeting, better bid optimization, and enhanced fraud detection. But these are areas where&nbsp;ML already excels&mdash;especially with <a href="https://bidease.com/blog/how-neural-networks-are-transforming-mobile-advertising">neural networks</a> optimizing campaign performance. So, what does&nbsp;AI bring to&nbsp;the table that&rsquo;s truly new?

Some of&nbsp;the biggest advancements are in&nbsp;Natural Language Processing (NLP), Large Language Models (LLMs), and generative AI. <a href="https://www.adjust.com/blog/how-chatgpt-is-changing-the-mobile-app-marketing-game-in-2023/">ChatGPT</a> famously uses these technologies to&nbsp;generate human-like text based on&nbsp;the input it&nbsp;receives. When it&nbsp;comes to&nbsp;mobile marketing, these advancements allow&nbsp;AI to&nbsp;better understand and create ad&nbsp;copy, making ads more relevant and impactful. Besides predicting which ad&nbsp;copy will work best, these technologies can also write custom messaging for different audience segments on&nbsp;the fly.

Building on&nbsp;that, another area where&nbsp;AI has the potential to&nbsp;revolutionize mobile advertising is&nbsp;in&nbsp;creative generation and optimization. While ML&nbsp;requires manual input to&nbsp;set up&nbsp;tests or&nbsp;design new creatives, AI&nbsp;can autonomously generate new creatives, select the winning design, and show the ad&nbsp;to&nbsp;target users&mdash;all in&nbsp;real time. Additionally, <a href="https://www.linkedin.com/pulse/fascinating-examples-computer-vision-advertising-visionify-ai/">computer vision</a> technology enables&nbsp;AI to&nbsp;analyze visual elements within ads, enhancing creative exploration and testing while ensuring that the imagery resonates with target audiences. Although much of&nbsp;this technology is&nbsp;still evolving, it&nbsp;has the potential to&nbsp;transform how ads are created and deployed in&nbsp;the near future.

AI&nbsp;can also improve predictive analysis in&nbsp;privacy-centric environments, most notably by&nbsp;aggregating large pools of&nbsp;data and then generating new, simulated data. By&nbsp;simulating data such as&nbsp;probabilistic user profiles, inferred interests, predicted behavior patterns, and modeled conversion paths, AI&nbsp;simulated data can help to&nbsp;fill in&nbsp;the gaps left by&nbsp;<a href="https://www.singular.net/glossary/skadnetwork/">SKAN</a>, <a href="https://developer.apple.com/videos/play/wwdc2024/10060/">AAK</a>, or&nbsp;<a href="https://privacysandbox.com/">Privacy Sandbox</a>. As&nbsp;a&nbsp;result, this simulated data helps&nbsp;ML models optimize campaigns and remain effective without <a href="https://digiday.com/marketing/what-is-device-fingerprinting/">fingerprinting</a> or&nbsp;collecting prohibited user data. Simulated data can also help predict trends and generate more insights for advertisers. <a href="https://support.appsflyer.com/hc/en-us/articles/7086372479505-SKAN-modeled-data#:~:text=AppsFlyer%20uses%20machine%20learning%2C%20Bayesian,app%20and%20campaign%20LTV%20performance">Appsflyer</a> already has a&nbsp;similar example of&nbsp;this using ML. Combined with Bayesian statistics, first-party data, and SKAN data, Appsflyer models data points and gives advertisers a&nbsp;better understanding of&nbsp;their SKAN campaigns&rsquo; performance.

<h2>AI&rsquo;s Impact on&nbsp;Internal Operations</h2>

Beyond its role in&nbsp;ad&nbsp;delivery, AI&nbsp;can also enhance internal operations within mobile advertising companies. It&nbsp;can make processes more efficient and reliable, speeding up&nbsp;development cycles and platform maintenance. For example, AI&nbsp;can assist engineers by&nbsp;<a href="https://www.linkedin.com/advice/1/how-can-ai-used-detect-diagnose-software-bugs-tpxve">detecting bugs</a>, optimizing code, and streamlining platform updates&mdash;meaning faster rollouts and improvements.

Another common example is&nbsp;<a href="https://blog.hubspot.com/marketing/best-ai-chatbot">AI-powered chatbots</a>, like ChatGPT, which can handle both customer and internal support inquiries 24/7. By&nbsp;automating routine interactions and freeing up&nbsp;human resources for more complex tasks, mobile advertising companies can focus on&nbsp;higher priority tasks more quickly and free up&nbsp;bandwidth for their teams.

Additionally, AI&nbsp;can monitor the health of&nbsp;servers, databases, and <a href="https://medium.com/buildpiper/the-power-of-ai-enhancing-full-stack-monitoring-and-security-dfa5ebd4d50f">other critical infrastructure components</a>, predicting potential failures or&nbsp;bottlenecks before they occur. This proactive approach reduces downtime and ensures that ad&nbsp;delivery systems run smoothly, which is&nbsp;crucial for maintaining campaign performance.

<h2>Does AI&nbsp;Matter In&nbsp;an&nbsp;Industry Like Mobile Advertising?</h2>

The answer is&nbsp;yes&mdash;but with some caveats. AI&nbsp;is&nbsp;not a&nbsp;replacement for&nbsp;ML but rather a&nbsp;complement that introduces new capabilities. While ML&nbsp;has been meticulously refined in&nbsp;mobile advertising over the past 15&nbsp;years and is&nbsp;cost-effective to&nbsp;maintain, AI, with its complex nature, demands far more resources to&nbsp;build and sustain. It&nbsp;also requires significantly larger data pipelines to&nbsp;operate efficiently. Not all mobile advertising companies may have access to&nbsp;these extensive data sets, potentially leading to&nbsp;suboptimal campaign performance and longer time-to-goal.

Moreover, much of&nbsp;the&nbsp;AI tech being discussed is&nbsp;still aspirational. While capabilities like real-time ad&nbsp;creation or&nbsp;simulated data hold promise, we&rsquo;re not yet able to&nbsp;fully measure their impact on&nbsp;programmatic advertising without further testing.

As&nbsp;AI&nbsp;continues to&nbsp;evolve, its role in&nbsp;mobile advertising will likely grow, introducing more sophisticated ways to&nbsp;create, target, and deliver ads. However, it&rsquo;s essential to&nbsp;recognize that&nbsp;AI is&nbsp;a&nbsp;tool designed to&nbsp;enhance, not replace, the powerful and foundational&nbsp;ML systems already in&nbsp;place. At&nbsp;<a href="https://bidease.com/">Bidease</a>, for example, LLMs translate app store data into English and then generate vectors that help our&nbsp;ML models make better predictions. By&nbsp;strategically integrating&nbsp;AI where it&nbsp;can make a&nbsp;real difference, mobile advertisers and their partners can stay ahead of&nbsp;the curve while continuing to&nbsp;leverage the proven strengths of&nbsp;ML.

Is AI Revolutionizing Mobile Ads or Amplifying ML’s Power?

Joom is an online marketplace that sells mostly Chinese-made and low-priced products.


      Joom is an online marketplace that sells mostly Chinese-made and low-priced products. The company has it headquarters in Russia and is very focused on Europe. It now offers about 10 million products, ranging from bluetooth earbuds to bathing suits. Most of these items come from China, similar to other popular online marketplaces such as Wish and AliExpress.
      

To develop the effective promotion strategies prior to launch, we needed to study users’ behavior at all points of interaction with the app. The funnel consisted of the following stages: installation, product selection, payment method link, checkout, payment.
 
 
 
 Once the above was completed, we set up the integration with Adjust’s mobile analytics platform.
 
 
 
 Once all technical parts were completed, we prepared the several creative formats to test: banners, interstitials, videos and payable ads.


      We chose to work with Bidease because of their reputation and expertise in programmatic advertising. We found they are able to provide us with quality in app traffic and are able to scale our campaigns effectively.  They always meet our KPI goals and are always available to assist with any questions in terms of mobile programmatic advertising.
      

Mikhail Biteryakov

BIDEASE is a mobile demand-side platform (DSP) committed to respecting and protecting your privacy. This document outlines our legitimate interests for processing personal data in accordance with the latest IAB norms for TCF 2.2 and the General Data Protection Regulation (GDPR) of the European Union.
 
 
 
 As a mobile DSP, we process user personal data to facilitate the efficient and effective delivery of targeted advertising, thereby maximizing ad relevance for users and optimizing ad performance for advertisers. This processing supports the legitimate interests of providing a personalized user experience and enabling the economic sustainability of our digital ecosystem, which benefits users, advertisers, and publishers alike. We ensure that this data processing is proportionate and respects user privacy by implementing strict data protection measures and offering transparency and control options to users.

Consent-based purposes
 
 We rely on consent in processing personal data for the following purposes:
 

 <ul>
 <li>
 Purpose 3 (“Create profiles for personalised advertising”): Consent as sole legal basis
 </li>
 <li>
 Purpose 4 (“Use profiles to select personalised advertising”): Consent as sole legal basis
 </li>
 </ul>
 
 
 For these purposes, we rely on your explicit consent as the legal basis for processing your personal data.
 

 
 Legitimate Interest Purposes
 
 In addition to the above, we also process personal data for the following purposes where we rely on legitimate interest as a legal basis:
 

 <ul>
 <li>
 Purpose 2 (“Use limited data to select advertising”): Consent or legitimate interest as a legal basis
 </li>
 <li>
 Purpose 7 (“Measure advertising performance”): Consent or legitimate interest as a legal basis
 </li>
 <li>
 Purpose 9 (“Understand audiences through statistics or combinations of data from different sources”): Consent or legitimate interest as a legal basis
 </li>
 <li>
 Purpose 10 (“Develop and improve services”): Consent or legitimate interest as a legal basis
 </li>
 </ul>

We have also declared Special Purposes 1, 2 and 3. 
 

 <ul>
 <li>
 Special Purpose 1 concerns the measurement and reporting of ad distribution, frequency capping, and fraud detection. 
 </li>
 <li>
 Special Purpose 2 concerns the customization of ads and content based on user preferences and interests. 
 </li>
 <li>
 Special Purpose 3 is used in order to enable both the entities that use your Personal Data to respect your privacy choices.
 </li>
 </ul>

We have also declared Feature 1 and Feature 3. 
 

 <ul>
 <li>
 Feature 1 concerns the ability to match data from various sources to show you the right ad. 
 </li>
 <li>
 Feature 3 concerns the ability to identify devices and patterns from devices for the purposes of fraud detection and targeting.
 </li>
 </ul>

After conducting a comprehensive legitimate interest assessment (LIA), we have determined that the processing of user personal data for targeted advertising through our mobile DSP is necessary and proportionate to achieve our legitimate business objectives. The benefits of providing relevant advertisements and sustaining the digital ecosystem outweigh any potential risks to user privacy. Safeguards are in place to protect user rights and ensure compliance with data protection regulations. Therefore, we conclude that this processing activity aligns with our legitimate interests without unduly impacting user privacy.

We collect and process the following categories of your data: 
 

 <ul>
 <li>
 IP Address;
 </li>
 <li>
 Advertising ID (e.g. GAID/IDFA/etc.);
 </li>
 <li>
 Post-back data shared with Bidease, e.g., ISP, Country, region, city, metro code, Application, Application version (and a limited number of events in it), Information about device: make, model, OS, OS version, language, device type, Connection information, which is considered User Personal Information, only if this post-back data is processed together with the respective User’s Advertising ID.
 </li>
 </ul>

We are committed to ensuring the security, integrity, and confidentiality of your data. To do this, we have put in place appropriate technical and organizational measures, such as the use of obfuscation techniques to store data and the use of security protocols to protect data from unauthorized access, unauthorized modification, disclosure, or destruction of the data we hold.

BIDEASE adheres to the General Data Protection Regulation (GDPR) of the European Union. Although it was adopted by the European Union, it imposes obligations on organizations everywhere in the world, as long as they target or collect data relating to people in the EU. 
 

 
 We have put in place measures to ensure that we comply with all the requirements of the GDPR, including data protection principles, lawfulness of data processing, rights of data subjects, data security, accountability, and transparency.
 

 
 We have also appointed a Data Protection Officer (DPO) to oversee our GDPR compliance and to serve as a point of contact for supervisory authorities and data subjects in case of questions or concerns about our processing of personal data.

For more information about our processing of personal data, please visit our privacy policy at the following address: <a href="https://bidease.com/privacy-policy">Privacy Policy</a>.

content

In this edition of Marketer Talks, we spoke with Anton Sizemin, the Commercial Director of WEE, who offered valuable insights into the distinctive characteristics of the advertising market in the UAE, especially concerning marketplaces. He also provided practical strategies for mobile app promotion and outlined the key features that a successful app should possess in today’s competitive landscape. Furthermore, we delved into the growing global live-streaming trend and its increasing popularity across markets.

<h3>Anton, we&rsquo;re excited to&nbsp;have you share your insights with&nbsp;us today. As&nbsp;the Commercial Director of&nbsp;WEE, a&nbsp;marketplace based in&nbsp;Dubai, could you provide some context for our readers on&nbsp;how your role connects with the marketing side of&nbsp;the business?</h3>

I&nbsp;oversee the marketing efforts for the WEE marketplace, developing and executing strategies to&nbsp;grow the WEE brand in&nbsp;the UAE. Marketing is&nbsp;integrated into our overall commercial strategy, so&nbsp;I focus on&nbsp;attracting and retaining customers on&nbsp;our platform.

blog-single-quote

We have the flexibility to implement new technologies more quickly than large multinational corporations, and our team’s deep engagement makes this strategy especially powerful.

<h3>What unique aspects of&nbsp;e-commerce in&nbsp;Dubai can you highlight?</h3>

First of&nbsp;all, the UAE is&nbsp;a&nbsp;highly diverse, multicultural country. People from 37&nbsp;different nationalities place orders on&nbsp;our marketplace, which truly reflects the country&rsquo;s unique demographic makeup. I&nbsp;was once in&nbsp;a&nbsp;large crowd of&nbsp;Catholic Indians, which was quite surprising. It&rsquo;s not widely known, but there are several million Catholics in&nbsp;India, and a&nbsp;significant community of&nbsp;them lives right here in&nbsp;Dubai.

It&rsquo;s also important to&nbsp;note that the UAE market is&nbsp;growing rapidly, presenting great opportunities to&nbsp;implement the best practices already proven effective in&nbsp;other markets. When working with marketplaces, there are several stages to&nbsp;consider: integration, managing unit economics, content creation and maintenance, and automating accounting and warehouse operations. Regardless of&nbsp;the size of&nbsp;your business, you need to&nbsp;navigate each of&nbsp;these steps.

Understanding the need for sellers to&nbsp;be&nbsp;skilled and adaptable in&nbsp;the evolving e-commerce landscape, we&nbsp;launched the WEE Academy for our ambitious sellers. This platform allows&nbsp;us to&nbsp;share our extensive experience in&nbsp;the e-commerce sector completely free of&nbsp;charge.

We&nbsp;run the Academy with our in-house team, as&nbsp;we&rsquo;ve accumulated a&nbsp;lot of&nbsp;practical knowledge in&nbsp;e-commerce. At&nbsp;the same time, we&nbsp;also invite outside experts to&nbsp;dive deeper into specific topics. We&nbsp;share this knowledge with WEE&rsquo;s local partners and foreign companies interested in&nbsp;the Middle Eastern market.

The UAE market offers tremendous potential; it&nbsp;is&nbsp;a&nbsp;rapidly developing space where sellers can experiment with and implement best practices.

<h3>What features are essential for a&nbsp;successful marketplace app in&nbsp;the MENA region?</h3>

As&nbsp;I&nbsp;mentioned earlier, this is&nbsp;an&nbsp;emerging market, but much progress has already been made, and customer expectations continue to&nbsp;rise as&nbsp;companies strive to&nbsp;provide better services. Essential services like fast delivery, multiple payment methods (including our payment systems), and a&nbsp;high level of&nbsp;competition in&nbsp;product variety have already become standard in&nbsp;the market.

However, there are still areas for improvement. For instance, in&nbsp;the fashion segment, there are currently no&nbsp;options for partial purchases or&nbsp;trying on&nbsp;clothes before buying, and we&nbsp;are actively working on&nbsp;developing such features. Additionally, there are many opportunities to&nbsp;improve how content is&nbsp;managed and the overall level of&nbsp;customer support.

We&nbsp;focus heavily on&nbsp;building trust with our audience. Unique characteristics of&nbsp;the Middle Eastern market, such as&nbsp;retail stores often not displaying price tags, push&nbsp;us to&nbsp;actively work on&nbsp;increasing credibility with our customers. Partnerships with well-known entities, like our collaboration with the Dubai Dolphinarium, help reinforce that we&nbsp;are a&nbsp;trusted and reliable platform.

<h3>Can you provide more details on&nbsp;how app promotion works for WEE? Who makes up&nbsp;the team, how is&nbsp;it&nbsp;structured, and what objectives do&nbsp;you set for your promotional efforts?</h3>

Certainly! As&nbsp;a&nbsp;growing company, achieving traction&nbsp;&mdash; tangible results here and now&nbsp;&mdash; is&nbsp;crucial for our continued development. To&nbsp;drive short-term impact, I&rsquo;ve focused on&nbsp;enhancing areas that deliver immediate results: digital marketing and what we&nbsp;call our &laquo;production machine.&raquo;

We&nbsp;also focus on&nbsp;long-term strategic objectives, directing our team&rsquo;s efforts accordingly. For example, we&nbsp;have a&nbsp;task force that brings together people from multiple departments to&nbsp;shape the platform&rsquo;s tone of&nbsp;voice and brand identity.

I&nbsp;believe we&nbsp;are achieving the results we&rsquo;re aiming for. Not only have we&nbsp;optimized the cost of&nbsp;acquiring customers, but we&rsquo;ve also developed what we&nbsp;like to&nbsp;call &laquo;Royal Marketing&raquo;&nbsp;&mdash; even members of&nbsp;the royal family are among our customers.

Our strategy is&nbsp;built around a&nbsp;unique set of&nbsp;high-quality communications, primarily targeted at&nbsp;a&nbsp;female audience in&nbsp;the Fashion and Beauty+ categories. These categories are challenging for competitors like Noon and Amazon to&nbsp;penetrate. We&nbsp;also offer a&nbsp;diverse range of&nbsp;curated products, which is&nbsp;challenging to&nbsp;manage with tens of&nbsp;thousands of&nbsp;sellers. We&nbsp;also provide fast delivery times and breadth that exceed even those of&nbsp;retail giants like Sephora. Additionally, we&nbsp;have the flexibility to&nbsp;implement new technologies more quickly than large multinational corporations, and our team&rsquo;s deep engagement makes this strategy especially powerful.

<h3>Promoting marketplaces can be&nbsp;particularly exciting, given Dubai&rsquo;s diverse multinational audience. Can you tell&nbsp;us about the unique aspects of&nbsp;user acquisition in&nbsp;this environment?</h3>

Absolutely. In&nbsp;a&nbsp;market as&nbsp;diverse as&nbsp;Dubai, hypothesis testing plays a&nbsp;crucial role, and we&rsquo;ve made it&nbsp;a&nbsp;central focus of&nbsp;our strategy.

Hypothesis testing is&nbsp;one of&nbsp;the WEE team&rsquo;s most dynamic and engaging processes. We&rsquo;ve developed the ability to&nbsp;test hypotheses quickly and effectively, and other e-commerce companies in&nbsp;the UAE have adopted many of&nbsp;the ideas we&rsquo;ve scaled.

While we&rsquo;re always exploring new tools, we&nbsp;also leverage proven modern models. For example, we&nbsp;use PCM (Process Communication Model) techniques to&nbsp;engage with different customer groups. This model, even used by&nbsp;NASA, is&nbsp;effective not just in&nbsp;space but also in&nbsp;the Middle East. We&nbsp;segment our audience not only by&nbsp;standard demographic data and dynamic (RFM) principles but also by&nbsp;network groups, identifying the key motivators for each group.

Our strategy reflects the unique nature of&nbsp;the UAE market. By&nbsp;understanding and leveraging these characteristics, we&rsquo;ve strengthened our position. From the beginning, we&nbsp;aimed to&nbsp;appeal to&nbsp;multiple customer groups. Our brand&rsquo;s universal values and mission of&nbsp;saving time have allowed&nbsp;us to&nbsp;create a&nbsp;platform that resonates equally well with people of&nbsp;various nationalities and faiths. For example, our mascots, an&nbsp;AI family of&nbsp;cheetahs, symbolize speed, strength, family values, grace, and reliability.

From a&nbsp;product perspective, we&rsquo;ve also adapted to&nbsp;our multinational clientele by&nbsp;implementing an&nbsp;automatic system that creates product listings in&nbsp;three languages: English, Russian, and Arabic. We&nbsp;even offer a&nbsp;fourth language in&nbsp;customer support&nbsp;&mdash; French, to&nbsp;serve customers from Europe and Africa.

We&rsquo;re also innovating with new technologies. We&rsquo;re currently developing an&nbsp;AI fitting system that will allow customers to&nbsp;upload their photos and see themselves wearing the clothes on&nbsp;our marketplace. I&rsquo;m confident this innovation will be&nbsp;well-received by&nbsp;our customers and online shoppers in&nbsp;general.

<h3>Which media sources are delivering the best results in&nbsp;your niche right now?</h3>

Traditionally, search engine marketing (SEM) has delivered high-quality results, though it&nbsp;comes at&nbsp;a&nbsp;higher cost. We&rsquo;ve also seen great success with blogger channels; our current network of&nbsp;over 200 influencers reaches more than 2.5 million people. Additionally, we&rsquo;ve achieved substantial results with SEO optimization&nbsp;&mdash; over&nbsp;20% of&nbsp;our product range now ranks in&nbsp;the TOP 10&nbsp;of&nbsp;search results, and that figure continues to&nbsp;grow.

Social media marketing (SMM) is&nbsp;another critical channel for&nbsp;us. We&nbsp;put a&nbsp;lot of&nbsp;effort into content marketing and distributing that content across platforms popular in&nbsp;the UAE&nbsp;&mdash; such as&nbsp;Instagram, Snapchat, YouTube, TikTok, Facebook, and Telegram channels&nbsp;&mdash; to&nbsp;engage and retain customers. Collecting and converting contacts is&nbsp;the foundation of&nbsp;our CRM strategy. We&rsquo;ve found that the likelihood of&nbsp;a&nbsp;customer becoming a&nbsp;regular increases significantly after three consecutive purchases. This mathematical insight has shaped our approach to&nbsp;customer return rates and retention processes.

One of&nbsp;our most promising initiatives has been launching our lifestyle blog, eweerything.com. We&rsquo;re developing a&nbsp;super app based on&nbsp;an&nbsp;ecosystem of&nbsp;B2B and B2C services designed to&nbsp;create a&nbsp;convenient environment for people who want to&nbsp;save time for what truly matters: themselves, their families, and their lives.

Everything we&nbsp;do&nbsp;is&nbsp;guided by&nbsp;the WEE mission of&nbsp;saving people time. Our media portal reflects this mission; it&rsquo;s a&nbsp;lifestyle hub featuring notes, articles, and stories on&nbsp;various topics, from beauty and fashion reviews to&nbsp;travel and cooking. It&rsquo;s all about providing our readers with helpful information, positive experiences, and, most importantly, helping them save time.

<h3>As&nbsp;in-app inventory continues to&nbsp;grow, have you started utilizing this source? If&nbsp;so, please share your insights on&nbsp;DSPs and ad&nbsp;networks.</h3>

We&nbsp;have identified several partners ready to&nbsp;provide these services, and we&nbsp;plan to&nbsp;begin testing soon. While building long-term relationships with customers through creative content and contextual search is&nbsp;highly effective, we&rsquo;re always looking to&nbsp;test new hypotheses and explore different avenues for growth. This approach allows&nbsp;us to&nbsp;remain agile and adaptive, ensuring we&nbsp;find the best methods to&nbsp;reach and engage our audience.

<h3>In&nbsp;your opinion, what is&nbsp;the current state of&nbsp;fraud in&nbsp;the MENA region? Is&nbsp;it&nbsp;a&nbsp;critical issue, and how much does fraudulent traffic impact your campaigns?</h3>

We&nbsp;haven&rsquo;t experienced a&nbsp;significant impact from fraudulent traffic, as&nbsp;we&nbsp;are very selective with the channels and tools we&nbsp;use to&nbsp;attract customers. However, given the global and open nature of&nbsp;the local market, attempts to&nbsp;deceive&nbsp;us are not uncommon. For instance, we&rsquo;ve seen cases where a&nbsp;graphic editor is&nbsp;used to&nbsp;fabricate better statistics on&nbsp;Instagram profiles.

To&nbsp;counteract fraud, especially in&nbsp;cost-per-action (CPA) models, we&nbsp;have developed a&nbsp;reward system that is&nbsp;directly tied to&nbsp;the purchase of&nbsp;an&nbsp;order and whether a&nbsp;customer is&nbsp;new or&nbsp;returning. Additionally, we&nbsp;implement a&nbsp;hold period of&nbsp;more than 3-4 weeks to&nbsp;account for potential refunds. These measures help&nbsp;us minimize risks and ensure our marketing efforts remain effective and trustworthy.

<h3>Are there any innovative strategies you use to&nbsp;promote your app?</h3>

Absolutely! A&nbsp;great example is&nbsp;our live streams, which you can find at&nbsp;<a href="https://wee.ae/live">wee.ae/live</a>. These are quite unique for the MENA region, though live streaming has already proven to&nbsp;be&nbsp;a&nbsp;highly effective retail media tool, particularly in&nbsp;China.

We&rsquo;ve adapted this approach locally with our community of&nbsp;over 500&nbsp;sellers, experts in&nbsp;various lifestyle areas, and popular influencers. The live streams allow&nbsp;us to&nbsp;build long-term relationships with our customers by&nbsp;sharing valuable and interesting information in&nbsp;a&nbsp;fun and engaging way without directly advertising any products. This is&nbsp;a&nbsp;crucial aspect of&nbsp;our communication strategy, helping&nbsp;us connect with our audience on&nbsp;a&nbsp;deeper level while providing them with a&nbsp;unique and interactive shopping experience.

<h3>How do&nbsp;you tackle the challenges associated with privacy policies? Let&rsquo;s take SKAdNetwork, for instance. How significantly does it&nbsp;complicate your app&rsquo;s marketing, and what solutions do&nbsp;you have?</h3>

While SKAdNetwork is&nbsp;designed to&nbsp;protect user privacy, its implementation can indeed complicate marketing strategies for companies. Here are some ways we&nbsp;address the challenges related to&nbsp;privacy policies and the use of&nbsp;SKAdNetwork:

<ul>
	<li>Analysis of&nbsp;Results: SKAdNetwork provides limited data for conversion tracking, making it&nbsp;essential to&nbsp;perform a&nbsp;comprehensive analysis of&nbsp;campaign results and optimize our marketing strategies accordingly. We&nbsp;consider additional metrics alongside the SKAN report, although this can be&nbsp;challenging due to&nbsp;privacy restrictions. This approach helps&nbsp;us identify patterns and make data-driven decisions, even with limited information.</li>
	<li>Diversification: Diversifying traffic sources and advertising channels helps reduce dependence on&nbsp;any tracking mechanism. We&nbsp;use multiple tools and platforms to&nbsp;achieve maximum reach, including fully attributed sources like TikTok and Apple Search Ads. This strategy allows&nbsp;us to&nbsp;balance our reliance on&nbsp;SKAdNetwork with other robust attribution methods.</li>
	<li>Improving User Experience in&nbsp;the App: We&nbsp;continually enhance the user experience within our app, which leads to&nbsp;higher conversion rates and increased user loyalty despite the limitations imposed by&nbsp;SKAdNetwork&rsquo;s data collection constraints. By&nbsp;focusing on&nbsp;user satisfaction, we&nbsp;can mitigate the impact of&nbsp;reduced data availability.</li>
	<li>Collaboration with Partners and Developers: We&nbsp;partner with industry experts and developers to&nbsp;develop innovative methods for data collection and analysis, helping&nbsp;us navigate the challenges of&nbsp;privacy policies. For example, we&nbsp;collaborate with AppsFlyer, which offers additional solutions to&nbsp;reduce dependence on&nbsp;SKAN attribution:</li>
</ul>

<ol style="margin-left:40px">
	<li>Probabilistic Attribution: Using models like those employed by&nbsp;TikTok to&nbsp;estimate conversions based on&nbsp;available data.</li>
	<li>SSOT Dashboard (Single Source of&nbsp;Truth): This dashboard combines information from SKAdNetwork and other attribution sources, providing a&nbsp;more holistic view of&nbsp;our app&rsquo;s performance.</li>
</ol>

By&nbsp;implementing these strategies, we&nbsp;can adapt to&nbsp;the evolving privacy landscape while continuing to&nbsp;achieve effective marketing results.

<h3>Regarding ad&nbsp;creative, what approaches have yielded the best results for your app&rsquo;s promotion? Can you highlight any particular campaigns or&nbsp;elements that stood out?</h3>

Beyond standard tactics like giveaway promotions, influencer collaborations, and aiming for viral content, we&rsquo;ve found success with more engaging and community-oriented campaigns. For example, our contest for moms generated thousands of&nbsp;comments and gained significant popularity, demonstrating that our audience is&nbsp;eager to&nbsp;engage in&nbsp;fun and meaningful ways.

We&nbsp;apply this same principle of&nbsp;engagement to&nbsp;our CRM strategy, which we&nbsp;prioritize highly. We&rsquo;ve observed a&nbsp;high email open rate and strong engagement with surveys, indicating our audience&rsquo;s interest in&nbsp;interacting with our content. We&nbsp;also conduct cost-effective but highly insightful customer development (cust dev) initiatives to&nbsp;better understand our users&rsquo; needs and preferences.

These efforts show that by&nbsp;creating opportunities for interaction and fostering a&nbsp;sense of&nbsp;community, we&nbsp;can build deeper connections with our audience and enhance the effectiveness of&nbsp;our promotional campaigns.

<h3>To&nbsp;wrap&nbsp;up, tell&nbsp;us where you get your inspiration and how you continuously improve your skills. What resources would you recommend to&nbsp;our readers to&nbsp;stay up-to-date with industry trends?</h3>

My&nbsp;most significant source of&nbsp;inspiration is&nbsp;my&nbsp;team. We&nbsp;have employees across 13&nbsp;countries, and whenever a&nbsp;new tool or&nbsp;idea emerges, we&rsquo;re quick to&nbsp;explore&nbsp;it. On&nbsp;the theoretical side, we&nbsp;share insightful books and even have a&nbsp;WEE library for our team members.

I&nbsp;also stay inspired by&nbsp;constantly networking, seeking out new partners, and exploring fresh channels for traffic acquisition. Continuous hypothesis testing is&nbsp;a&nbsp;core part of&nbsp;our strategy, allowing&nbsp;us to&nbsp;adapt and innovate constantly.

We&nbsp;also maintain a&nbsp;fun and positive atmosphere within the team, often sparking unique solutions to&nbsp;enhance our #RoyalMarketingWEE. For anyone looking to&nbsp;stay up-to-date with industry trends, I&rsquo;d recommend being open to&nbsp;new ideas, constantly testing different approaches, and never underestimating the power of&nbsp;a&nbsp;great team dynamic.

&nbsp;

&nbsp;

Marketer Talks. Anton Sizemin, WEE

Moments is a highly interactive game. Users can become the part of romantic novels and be able to make choices to create their own stories with unpredictable ending.

After testing period we found out that the best creative formats for this game were the non rewarded Video and Native Ads on the ADX and Unity exchanges. It took few weeks to optimize the campaigns in order to get the required CPI, but we managed to achieve this goal

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 The person responsible for privacy issues at Bidease is Boris Abaev: <a href="mailto:boris@bidease.com">boris@bidease.com</a>.
 

 
 Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.

Since Bidease is committed to protecting User privacy as set forth in this Policy, if you think Bidease is not in compliance with this Policy, or if you have any question, or if you wish to take any other action concerning this Policy or User Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.
 
 
 
 Under certain conditions, if you are not satisfied with the above dispute resolution mechanism, you may be able to invoke binding arbitration.

If Users are based in the European Union, Bidease may also process their Personal Information in countries that are outside of the European Economic Area (including the United States). Please be aware that some of the countries which are outside the European Economic Area may not offer the same level of data protection, although Bidease’s collection, storage and use of User personal data will continue to be governed by this Privacy Policy and the applicable laws. In case a country where the processing takes place is not considered to offer an adequate level of personal data protection in accordance with a respective adequacy decision of the European Commission, then User Personal Information is transferred based on the Standard Contractual Clauses signed between Bidease and the relevant Advertising Partner.

Bidease does not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please do not attempt to register for the Services or to send any information about yourself to Bidease, including your name, address, telephone number, or email address. No one under age 13 may provide any Personal Information to Bidease or use the Services. In the event that we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at <a href="mailto:privacy@bidease.com ">privacy@bidease.com</a>

We may update this Privacy Policy to reflect changes to our information treatment practices. We encourage you to periodically review this page for the latest information on our privacy practices.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com ">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.


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1.1 The Bidease website and domain name and any other linked pages,
 features, content, or application services offered from time to time by Company in connection therewith
 (collectively, the “Website”) are owned and operated by Company. Subject to the terms and conditions of this
 Agreement, Company may offer to provide certain services, as described more fully on the Website, and that have been
 selected by you (together with the Website, the “Services”), solely for your own use, and not for the use or benefit
 of any third party. The term “Services” includes, without limitation, use of the Website, any service Company
 performs for you and the Content (as defined below) offered by Company on the Website. Company may change, suspend
 or discontinue the Services at any time, including the availability of any feature, database, or Content. Company
 may also impose limits on certain features and services or restrict your access to parts or all of the Services
 without notice or liability. Company reserves the right, in its sole discretion, to modify this Agreement at any
 time by posting a notice on the Website, or by sending you a notice. You shall be responsible for reviewing and
 becoming familiar with any such modifications. Your use of the Services following such notification constitutes your
 acceptance of the terms and conditions of this Agreement as modified.
 
 1.2 Company does not knowingly collect or solicit personal information from
 anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please
 do not attempt to register for the Services or send any information about yourself to us, including your name,
 address, telephone number, or email address. No one under age 13 may provide any personal information to Company or
 on the Services. In the event that we learn that we have collected personal information from a child under age 13
 without verification of parental consent, we will delete that information as quickly as possible. If you believe
 that we might have any information from or about a child under 13, please contact us&nbsp;<a
 href="mailto:support@bidease.com">support@bidease.com</a>. You represent and warrant to Company that: (i) if you
 are acting as a corporation you have the legal capacity to form a binding contract, (ii) if you are an individual
 (i.e., not a corporation) you are of legal age to form a binding contract or have your parent’s permission to do so,
 and you are at least 13 years or age or older; (iii) all registration information you submit is accurate and
 truthful; and (vi) you will maintain the accuracy of such information. You also certify that you are legally
 permitted to use and access the Services and take full responsibility for the selection and use of and access to the
 Services. This Agreement is void where prohibited by law, and the right to access the Services is revoked in such
 jurisdictions.

2.1 The Services and its contents may only be used in accordance with the
 terms of this Agreement. All materials displayed or performed on the Services (including, but not limited to text,
 graphics, articles, photographs, images, illustrations (also known as the “Content,” and which includes User
 Submissions (as defined below))) are protected by copyright. You shall abide by all copyright notices, trademark
 rules, information, and restrictions contained in any Content accessed through the Services, and shall not use,
 copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license,
 sell or otherwise exploit for any purposes whatsoever any Content or third party submissions or other proprietary
 rights not owned by you: (i) without the express prior written consent of the respective owners, and (ii) in any way
 that violates any third party right.
 
 2.2 The Services are protected by copyright as a collective work and/or
 compilation, pursuant to U.S. copyright laws, international conventions, and other intellectual property laws. You
 may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided
 in this Section 2), create derivative works based on, distribute, perform, display, or in any way exploit, any of
 the Content, software, materials, or Services in whole or in part.
 
 2.3 You shall not store any significant portion of any Content in any form.
 Copying or storing of any Content other than personal, noncommercial use is expressly prohibited without prior
 written permission from Company or from the copyright holder identified in such Content’s copyright notice. If you
 link to the Website, Company may revoke your right to so link at any time, at Company’s sole discretion. Company
 reserves the right to require prior written consent before linking to the Website.
 
 2.4 In the course of using the Services, you and other users may provide
 information which may be used by Company in order to provide the Services to you and other users. You understand
 that by providing content, materials or information to Company or in connection with the Services, such as Ad
 Creatives, (collectively, “User Submissions”), Company hereby is and shall be granted a non‑exclusive, worldwide,
 royalty‑free, perpetual, irrevocable, sub-licensable and transferable right to display, use, distribute, transmit,
 reproduce, and provide user access to such User Submissions (including all related intellectual property rights) in
 connection with providing the Services and Company’s (and its successors’ and assigns’) business, including without
 limitation for promoting and redistributing part or all of the Services in any media formats and through any media
 channels; however, Company will only share personally identifiable information in accordance with Company’s privacy
 policy in effect from time to time and located at <a href='/privacy-policy'>https://bidease.com/privacy-policy</a>. Furthermore, you understand
 that Company retains the right to reformat, modify, and translate any User Submissions submitted by you as necessary
 to provide the Services. For clarity, the foregoing license grant to Company does not affect your ownership of or
 right to grant additional non-exclusive licenses to the material in your User Submissions, unless otherwise agreed
 in writing.
 
 2.5 Under no circumstances will Company be liable in any way for any
 Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind
 incurred in connection with use of or exposure to any Content posted, emailed, accessed, transmitted, or otherwise
 made available via the Services.

3.1 You warrant, represent and agree that you will not contribute any
 Content or otherwise use the Services in a manner that (i) infringes or violates the intellectual property rights or
 proprietary rights, rights of publicity or privacy, or other rights of any third party; (ii) violates any law,
 statute, ordinance or regulation; (iii) is harmful, fraudulent, deceptive, threatening, abusive, harassing,
 tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable; (iv) involves commercial activities
 and/or sales without Company’s prior written consent such as contests, sweepstakes, barter, advertising, or pyramid
 schemes; (v) impersonates any person or entity, including without limitation any employee or representative of
 Company; or (vi) contains a virus, trojan horse, worm, time bomb, or other harmful computer code, file, or program.
 Company reserves the right to remove any Content from the Services at any time, for any reason (including, but not
 limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if
 Company is concerned that you may have breached the immediately preceding sentence), or for no reason at all. You,
 not Company, remain solely responsible for all Content that you upload, post, email, transmit, or otherwise
 disseminate using, or in connection with, the Services, and you warrant that you possess all rights necessary to
 provide such content to Company and to grant Company the rights to use such information in connection with the
 Services and as otherwise provided herein.
 
 3.2 You are responsible for all of your activity in connection with the
 Services. Any fraudulent, abusive, or otherwise illegal activity may be grounds for termination of your right to
 access or use the Services. You may not post or transmit, or cause to be posted or transmitted, any communication or
 solicitation designed or intended to obtain password, account, or private information from any other user of the
 Services. Use of the Services to violate the security of any computer network, crack passwords or security
 encryption codes, transfer or store illegal material (including material that may be considered threatening or
 obscene) or engage in any kind of illegal activity is expressly prohibited. You will not run Maillist, Listserv, any
 form of auto-responder, or “spam” on the Services, or any processes that run or are activated while you are not
 logged on to the Services, or that otherwise interfere with the proper working of or place an unreasonable load on
 the Services’ infrastructure. Further, the use of manual or automated software, devices, or other processes to
 “crawl,” “scrape,” or “spider” any portion of the Services is strictly prohibited. You will not decompile, reverse
 engineer, or otherwise attempt to obtain the source code of the Services. You will be responsible for withholding,
 filing, and reporting all taxes, duties and other governmental assessments associated with your activity in
 connection with the Services.
 
 3.3 You understand and agree that Company shall have the sole right to
 decide whether you are in violation of any of the restrictions set forth in this Section and shall have sole
 discretion regarding the course of action to take in connection therewith.

4.1 Company has no special relationship with or fiduciary duty to you. You
 acknowledge that Company has no control over, and no duty to take any action regarding: which users gain access to
 the Services; what Content you access via the Services; what effects the Content may have on you; how you may
 interpret or use the Content; or what actions you may take as a result of having been exposed to the Content. You
 release Company from all liability for you having acquired or not acquired Content through the Services. The
 Services may contain, or direct you to websites containing, information that some people may find offensive or
 inappropriate. Company makes no representations concerning any content contained in or accessed through the
 Services, and Company will not be responsible or liable for the accuracy, copyright compliance, legality or decency
 of material contained in or accessed through the Services. Company makes no representations or warranties regarding
 the accuracy of descriptions anywhere on the Services, or regarding suggestions or recommendations of services or
 products offered or purchased through the Services. THE SERVICES, CONTENT, WEBSITE AND ANY SOFTWARE ARE PROVIDED ON
 AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED
 WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT USE OF THE SERVICES WILL
 BE UNINTERRUPTED OR ERROR-FREE. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE
 ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

5.1 For information regarding Company’s treatment of personally
 identifiable information, please review Company’s current Privacy Policy at https://bidease.com/privacy-policy ,
 which is hereby incorporated by reference; your acceptance of this Agreement constitutes your acceptance and
 agreement to be bound by Company’s Privacy Policy.
 
 5.2 The Processing of Personal Information for the purposes of this
 Agreement is regulated under Data Protection Addendum contains at Annex A for this Agreement.

6.1 A condition to using some aspects of the Services, you may be required
 to register with Company and select a password and user name (“Company User ID”). You shall provide Company with
 accurate, complete, and updated registration information. Failure to do so shall constitute a breach of this
 Agreement, which may result in immediate termination of your account. You may not (i) select or use as a Company
 User ID a name of another person with the intent to impersonate that person; or (ii) use as a Company User ID a name
 subject to any rights of a person other than you without appropriate authorization. Company reserves the right to
 refuse registration of or cancel a Company User ID in its discretion. You shall be responsible for maintaining the
 confidentiality of your password.

7.1 You will indemnify and hold Company, its parents, subsidiaries,
 affiliates, officers, and employees harmless (including, without limitation, from all damages, liabilities,
 settlements, costs and attorneys’ fees) from any claim or demand made by any third party due to or arising out of
 your access to the Services, use of the Services, your violation of this Agreement, or the infringement by you or
 any third party using your account of any intellectual property or other right of any person or entity.

8.1 TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, IN NO EVENT SHALL
 COMPANY OR ITS SUPPLIERS, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE WITH RESPECT TO
 THE WEBSITE OR THE SERVICES OR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT
 LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY AMOUNT IN THE AGGREGATE IN EXCESS OF THE GREATER OF $100 OR
 THE FEES PAID BY YOU THEREFORE DURING THE 12-MONTH PERIOD PRECEDING THE APPLICABLE CLAIM; (II) FOR ANY INDIRECT,
 INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER; (III) FOR DATA LOSS OR COST OF PROCUREMENT OF
 SUBSTITUTE GOODS OR SERVICES; OR (IV) FOR ANY MATTER BEYOND COMPANY’S REASONABLE CONTROL. SOME STATES DO NOT ALLOW
 THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT
 APPLY TO YOU.

9.1 You shall pay all applicable fees, as described on the Website in
 connection with such Services selected by you. Company reserves the right to change its price list and to institute
 new charges at any time, upon notice to you, which may be sent by email or posted on the Website. Your use of the
 Services following such notification constitutes your acceptance of any new or increased charges. Any fees paid
 hereunder are non-refundable.

10.1 The Services may contain links to third party websites or services
 (“Third Party Services”) that are not owned or controlled by Company. When you access Third Party Services, you do
 so at your own risk. You hereby represent and warrant that you have read and agree to be bound by all applicable
 policies of any Third-Party Services relating to your use of the Services and that you will act in accordance with
 those policies, in addition to your obligations under this Agreement. Company has no control over, and assumes no
 responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any
 Third-Party Services. In addition, Company will not and cannot monitor, verify, censor or edit the content of any
 Third-Party Service. By using the Services, you expressly relieve and hold harmless Company from any and all
 liability arising from your use of any Third-Party Service.
 
 10.2 Your interactions with organizations and/or individuals found on or
 through the Services, including payment and delivery of goods or services, and any other terms, conditions,
 warranties or representations associated with such dealings, are solely between you and such organizations and/or
 individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any
 online or offline transaction with any of these third parties. You agree that Company shall not be responsible or
 liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between
 participants on this site, or between users and any third party, you understand and agree that Company is under no
 obligation to become involved. In the event that you have a dispute with one or more other users or third parties,
 you hereby release Company, its officers, employees, agents, and successors in rights from claims, demands, and
 damages (actual and consequential) of every kind or nature, known or unknown, suspected or unsuspected, disclosed or
 undisclosed, arising out of or in any way related to such disputes. If you are a California resident, you shall and
 hereby do waive California Civil Code Section 1542, which says: “A general release does not extend to claims which
 the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by
 him must have materially affected his settlement with the debtor.”

11.1 This Agreement shall remain in full force and effect while you use the
 Services. You may terminate your use of the Services at any time. Company may terminate or suspend your access to
 the Services or your membership at any time, for any reason, and without warning, which may result in the forfeiture
 and destruction of all information associated with your membership. Company may also terminate or suspend any and
 all Services and access to the Website immediately, without prior notice or liability, if you breach any of the
 terms or conditions of this Agreement. Upon termination of your account, your right to use the Services, access the
 Website, and any Content will immediately cease. All provisions of this Agreement which, by their nature, should
 survive termination, shall survive termination, including, without limitation, ownership provisions, warranty
 disclaimers, and limitations of liability.

12.1 The failure of either party to exercise, in any respect, any right
 provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for
 any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s
 reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation
 (including “line-noise” interference). If any provision of this Agreement is found to be unenforceable or invalid,
 that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise
 remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sublicensable by
 you except with Company’s prior written consent. Company may transfer, assign or delegate this Agreement and its
 rights and obligations without consent. Unless a separate commercial agreement is also in place between the parties
 (where such separate commercial agreement may integrate and take precedence over this Agreement), both parties agree
 that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and
 supersedes and cancels all previous written and oral agreements, communications and other understandings relating to
 the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except
 as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this
 Agreement and you do not have any authority of any kind to bind Company in any respect whatsoever. Headings for each
 section have been included above for your convenience, but such headings do not have any legal meaning, and may not
 accurately reflect the content of the provisions they precede. You and Company agree there are no third-party
 beneficiaries intended under this Agreement.

13.1 This Agreement shall be governed by and construed in accordance with
 the laws of the State of California without regard to the conflict of laws provisions thereof. Any dispute arising
 from or relating to the subject matter of this Agreement shall be finally settled by arbitration in San Francisco
 County, California, using the English language in accordance with the Streamlined Arbitration Rules and Procedures
 of Judicial Arbitration and Mediation Services, Inc. (“JAMS”) then in effect, by one commercial arbitrator with
 substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected
 from the appropriate list of JAMS arbitrators in accordance with the Streamlined Arbitration Rules and Procedures of
 JAMS. Judgment upon the award so rendered may be entered in a court having jurisdiction, or application may be made
 to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding
 the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for
 injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement,
 the parties consent to exclusive jurisdiction and venue in the United States Federal Courts located in the Northern
 District of California.

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