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Bidease Joins IAB Europe’s Transparency and Consent Framework
At Bidease, transparency, privacy, and trust are at the core of everything we do. Now, we are strengthening our commitment to privacy-first advertising as an officially registered vendor for IAB Europe’s Transparency and Consent Framework (TCF) 2.2.
What This Means for Our Partners
TCF is the industry standard for privacy compliance in the EU. It helps advertisers, publishers, and ad tech vendors work together to respect user privacy while enabling data-driven advertising. As a registered vendor, Bidease operates under TCF 2.2 guidelines, meaning:
- Enhanced Privacy Compliance: We align with GDPR and the latest ePrivacy Directive requirements, giving users greater control over their data.
- Seamless Integration: Our platform now works even more efficiently with TCF-compliant publishers and partners, leading to smoother operations across the ecosystem.
- A Better User Experience: With standardized consent signals, we help maintain a consistent privacy-friendly advertising experience.
Why This Matters
Privacy regulations are evolving fast, and staying ahead means adapting to industry-leading frameworks like TCF 2.2. By joining, we’re reinforcing our commitment to privacy-first advertising while offering our partners a trusted, compliant, and scalable way to reach their audiences.
As we continue to innovate, we remain committed to ethical data practices, ensuring that effective advertising and responsible data use go hand in hand.
For more details on the TCF, check out IAB Europe’s official page.
Want to learn more about how Bidease can help you run high-performance, privacy-compliant campaigns? Get in touch with us!
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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