Unlocking Emerging Markets: How Bidease Connect Elevates App Monetization

What Is Ad Mediation?

Ad mediation is a smart ad tech solution that helps app publishers manage multiple ad networks, DSPs, and other demand sources efficiently. It’s like having a digital negotiator that ensures your app’s ad space goes to the highest bidder. Mediation platforms typically use two tools to achieve this goal:

• Waterfall bidding: Growth and monetization managers rank their top advertisers. Each advertiser then gets the opportunity to bid on ad impressions in order of that rank. As long as the first advertiser meets the bid floor and other criteria, their ad wins the impression. However, if they do not meet the bid request criteria, the next advertiser in line is given the opportunity to bid. The bid opportunity will continue to trickle down this «waterfall» of advertisers until a sufficient bid is placed. In some waterfalls, growth managers can rank an advertiser more than once (for example, first and fifth in the waterfall) to give them more bidding opportunities. These are called «multi-call waterfalls.»
• In-app bidding: Unlike waterfall bidding, growth and monetization managers take a step back with in-app bidding. Here, the process is entirely automated and takes place in open, unified auctions. As a result, all demand sources are given the equal opportunity to bid simultaneously for each impression, and growth managers can see exactly where those bids came from. Because this process is significantly faster than the waterfall method and opens the auction to more demand sources, in-app bidding typically results in higher fill rates and guarantees that each impression will go to the highest paying advertiser.

By pooling your demand sources into one space with tools like waterfall bidding and in-app bidding, mediation platforms keep your earnings high, ads relevant, and make managing your growth strategy easy.

Why Emerging Markets?

For many publishers, accessing new demand from emerging regions like Eastern Europe and the Middle East and North Africa (MENA) presents a unique set of challenges. Markets like Saudi Arabia, the United Arab Emirates, and Poland are brimming with advertisers eager to bid on quality impressions, yet tapping into this potential has historically been a hurdle. The regional nuances and lower cost of living in these markets often prevents mediation platforms from meeting their bottom line and entering the region. This is where Bidease Connect shines.

The combination of high-performing proprietary technology, deep relationships with the top advertisers from Eastern Europe and MENA, and local teams in-region allows Bidease Connect to operate in these rapidly growing markets with resounding success.

The Gateway to Global Growth

Emerging markets are teeming with untapped potential, but breaking into these regions requires expertise and the right tools. Bidease Connect is specifically designed to bridge this gap, offering a straightforward, flexible solution to access premium advertisers and traffic from these lucrative areas. Using in-house servers that lower our operating costs and proprietary monetization features—such as in-app bidding and multi-call waterfalls—Bidease Connect allows publishers to effectively scale their revenue. Here’s a closer look at how we do it:

• Premium Advertisers in Emerging Markets: Gain direct access to our curated network of premium advertisers from emerging markets. This means unique, quality traffic that’s otherwise hard to come by.
• Higher Fill Rates: Leverage in-app bidding, multi-call waterfalls, or both to ensure higher fill rates and superior returns per impression. More fill equals more revenue.
• Better Ad Experience: Deliver content that resonates. Bidease Connect supports all leading ad formats (including playables, rewarded video, and SDKOverlay) so you can offer rich media and engaging ads that enhance the user experience.
• Zero Fees: Jumpstart your monetization efforts without additional mediation costs. Maximizing your earnings has never been easier.

Launching Bidease Connect marks a pivotal moment in our mission to deliver comprehensive ad solutions that not only grow your app but do so by navigating the complex landscape of emerging markets. With seamless SDK integration and flexible options, getting started is a breeze.

Ready to monetize your apps in CIS and MENA? Sign up today and see how Bidease Connect can help grow your revenue and connect you with the dynamic audiences of Eastern Europe, MENA, and beyond.