IAB MENA Welcomes Bidease as its Newest Member
Being one of the leading AdTech companies in the market, we aim to bring fully transparent, value-driven advertising to the mobile world and we are sure that IAB MENA is the right place for it.
About IAB MENA
Established in May 2019 and committed to building a sustainable future for digital advertising, the IAB MENA serves as the regional voice and thought leader of the region’s interactive marketing and advertising industry.
As a catalyst for growing the MENA digital advertising economy, the IAB MENA nurtures the community, accelerating knowledge sharing and establishing accountability standards that cultivate trust and credibility. It aims to positively influence corporate leaders and policy makers and promote diversity and inclusion as a key currency for the growth of the digital economy in MENA through awareness-raising initiatives and thought-provoking conversations between its members and partners.
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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