Bidease is a fully transparent demand side platform that helps mobile marketers achieve their goals through risk-free programmatic performance advertising.

Bidease is a fully transparent demand side platform for mobile marketers. Our risk-free programmatic performance deals help the world’s biggest brands achieve their advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, we optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to our clients’ bottom line.
 
 
 Unlike other DSPs, bidease provides marketers with performance based programmatic access to media otherwise only available on a per impression CPM basis. We’re on a mission to bring fully transparent, value-driven advertising to the mobile world.

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      We believe that businesses should be candid with their customers and that success should be determined by a company’s ability to deliver value, and nothing else. To that end, bidease helps mobile marketers achieve their performance advertising goals through risk-free programmatic media buying partnerships.
      

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Fully transparent, risk-free programmatic performance advertising for brands and apps. 


        Bidease was built from the ground up to address the unique needs of modern mobile brands and businesses. We’ve invested years into building a comprehensive platform that delivers results other DSPs can’t.
      

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We are pleased to announce the appointment of Betty Wan as our Vice President of Partnerships. In this role, Betty will be responsible for supporting Bidease’s growth globally by building and growing solid partnerships in the mobile ecosystem, including SSPs, MMPs, DMPs, BI tools, and others.

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She will oversee third-party relationships through the entire partnership cycle, ensuring that Bidease&rsquo;s partners are well-supported and their needs are met.

<a href="https://www.linkedin.com/in/bettywan7/">Betty&rsquo;s</a> extensive background in&nbsp;the AdTech industry spans over a&nbsp;decade, most recently serving as&nbsp;Head of&nbsp;Business Development and Partnerships at&nbsp;Liftoff Mobile. Her expertise in&nbsp;mobile advertising will be&nbsp;invaluable to&nbsp;Bidease as&nbsp;we&nbsp;continue to&nbsp;expand our inventory footprint and platform partnerships.

&nbsp;

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I’m excited to join Bidease, where I can leverage my experience in partnerships within the mobile ecosystem to help the company deliver fully transparent and value-driven technology solutions that help achieve customer success. As part of this mission, I look forward to building and nurturing strong relationships with our top ecosystem partners.

We&nbsp;are thrilled to&nbsp;have Betty join the Bidease team and look forward to&nbsp;her contributions in&nbsp;driving our partnerships and growth initiatives.

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Bidease Expands Executive Team with Betty Wan as VP of Partnerships

Mobile Apps Unlocked returns to Las Vegas. And Bidease will be there with a host of activities, entertainment and swag essential to surviving the heat.

<h1>Сome meet the new face of&nbsp;Bidease at&nbsp;booth #440</h1>

This past year we&rsquo;ve been scaling our team by&nbsp;hiring some of&nbsp;the best and brightest across the mobile app industry including <a href="https://www.linkedin.com/in/michele-webb-sales-executive/">Michele Webb</a>, <a href="https://www.linkedin.com/in/michael-borgmann-8028a424/">Michael Borgmann</a>, <a href="https://www.linkedin.com/in/bettywan7/">Betty Wan</a>, <a href="https://www.linkedin.com/in/michaeleyocum/">Michael Yocum</a>&nbsp;and <a href="https://www.linkedin.com/in/nkaza/">Nikhil Kaza</a>, just to&nbsp;name a&nbsp;few. Come by&nbsp;to&nbsp;say&nbsp;hi, talk shop and pick up&nbsp;some swag to&nbsp;help you have a&nbsp;great Day 2&nbsp;at MAU.&nbsp;

<img alt="" src="/media_backend/uploads/2023/05/16/mau-booth-scheme_cX8LGWc.png" style="height:630px; width:1200px" />

<h1>Dinner at&nbsp;Catch</h1>

Wednesday evening we&rsquo;re hosting a&nbsp;fantastic dinner at&nbsp;Catch, the go-to destination for celebrities, and anyone with a&nbsp;taste for asian-influenced sushi, seafood and steak.

If&nbsp;you&rsquo;re interested in&nbsp;joining, message <a href="https://www.linkedin.com/in/michele-webb-sales-executive/">Michele Webb</a> to&nbsp;get on&nbsp;the list.

<img alt="" src="/media_backend/uploads/2023/05/16/catch-img.jpg" />

<h1>Let the good times keep rolling at&nbsp;Encore Beach Club with Dom Dolla</h1>

Never one to&nbsp;shy away from being a&nbsp;gracious host, Bidease will be&nbsp;hosting a&nbsp;table at&nbsp;the Encore Beach Club late Wednesday night. <a href="https://open.spotify.com/artist/205i7E8fNVfojowcQSfK9m?si=-W5cobvvT3e50cWz5_kNqw">Dom Dolla</a> will be&nbsp;performing who, if&nbsp;you&rsquo;re not familiar with his music, he&rsquo;s incredible. If&nbsp;you&rsquo;re interested in&nbsp;joining&nbsp;us, message <a href="https://www.linkedin.com/in/michele-webb-sales-executive/">Michele Webb</a>&nbsp;for an&nbsp;invite.

<img alt="" src="/media_backend/uploads/2023/05/16/encore-beach-club-img.jpg" style="height:680px; width:1200px" />

See you in Vegas.

Bidease is Back at MAU Las Vegas

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Keep your brand top of mind with your ideal audience across the most popular mobile media environments.


      Keep your brand top of mind with your ideal audience across the most popular mobile media environments. We help our clients cultivate valuable, long-lasting customer relationships by maintaining a consistent brand presence in their mobile lives.         
      

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        As programmatic adoption continues to rise, those marketers who haven’t yet made it part of their strategy will soon find themselves at a disadvantage. Just click the button below to get in touch with our growth team today.
      

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We are always looking for talented people who are as excited as we are to join our growing team as we work to make programmatic advertising more intelligent, transparent, and accessible for app developers. 
 
 
 Bidease has created all of the necessary conditions for you to reach your goals and grow your successful AdTech career. We strive to cultivate an enjoyable working environment, starting with a well-developed recruiting process and mentoring program to ensure a comfortable and effective onboarding experience. 
 
 
 
 Join our team and help us bring meaningful progress and innovation to the advertising industry! 
 
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Foodpanda is an online food delivery brand headquartered in Berlin, Germany.


      Foodpanda is an online food delivery brand headquartered in Berlin, Germany. Customers order food by entering their postcodes on the site and browsing for food from restaurants that offer food delivery in their area.         
      

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Once we finished the test ad campaign, we realized that in some days we received higher conversion rate (placed food orders) than in others.
 
 
 
 After researching, we found out that the best performance (the highest conversion rate) was while heavy weather conditions (mostly because of rain). 
 
 
 
 The challenge was to integrate with Yahoo Weather and set up the machine learning algorithms to use weather as a feature to predict the conversion rate and adjust bids in different weather conditions.


        Ready to start sending high value users to your app?
        

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      Running programmatic with our partner is great. The targeting granularity available has greatly benefited our campaigns. The partner platform’s transparency allows us greater insights in our analysis and has led to valuable learnings. The partner team are hugely responsive and adaptive to our business needs, with a strong understanding of programmatic app marketing.
      

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        We believe that businesses should be candid with their customers, and that success should be determined exclusively by the ability to deliver value. That’s why every part of our partnership experience was designed to make life easier 
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Learn how neural networks and deep learning models are impacting the mobile marketing industry and why the most advanced programmatic campaigns require them.

July 2023 marked 15&nbsp;years since Apple launched its App Store, and with&nbsp;it, the era of&nbsp;mobile app advertising. In&nbsp;that time, programmatic advertising has exploded, now accounting for over&nbsp;50% of&nbsp;mobile user acquisition budgets, and expected to&nbsp;grow by&nbsp;<a href="https://roirevolution.com/blog/programmatic-advertising-trends-stats-news/" target="_blank">over $300 billion</a> in&nbsp;the next four years.

The success of&nbsp;programmatic campaigns largely hinge on&nbsp;machine learning (ML) models that can effectively identify users most likely to&nbsp;engage with an&nbsp;app. Traditional ML&nbsp;models, like linear and logistic regression, served this purpose well. Demand-side platforms (DSPs) typically use&nbsp;ML models to&nbsp;collect data on&nbsp;user behavior and predict the likelihood of&nbsp;future users converting in&nbsp;your app.

In&nbsp;order for machine learning models to&nbsp;make accurate predictions, they require training on&nbsp;large amounts of&nbsp;clean, non fraudulent and intentional click data. Collecting and training on&nbsp;large amounts of&nbsp;clean data takes time&nbsp;in, typically around 4-6&nbsp;weeks, before the&nbsp;ML can effectively begin to&nbsp;start optimizing the ad&nbsp;campaign. Despite these constraints, ML-driven programmatic advertising has flourished, becoming the de&nbsp;facto standard for new user acquisition on&nbsp;mobile.

After nearly 15&nbsp;years of&nbsp;rapid growth within the mobile advertising space, perhaps due to&nbsp;increased regulation or&nbsp;industry consolidation, innovation has come to&nbsp;a&nbsp;crawl. Most DSPs now focus on&nbsp;behind-the-scenes updates to&nbsp;their business operations, sometimes exploring nascent technologies, while optimizing their organizational structure to&nbsp;operate more efficiently.&nbsp;

There&nbsp;is, however, one very notable area of&nbsp;innovation happening within the mobile programmatic world today that is&nbsp;worth understanding, and that is&nbsp;the development of&nbsp;neural networks.

<h2>Why neural nets, and why now?</h2>

Meta, Alphabet, and other tech giants have been using neural networks for years to&nbsp;successfully optimize ad&nbsp;campaigns. Given the hefty infrastructure costs and complexities of&nbsp;building out a&nbsp;neural network, mobile DSPs have been slower to&nbsp;adopt them. It&nbsp;wasn&rsquo;t until early in&nbsp;2023 when we&nbsp;began to&nbsp;see neural networks being applied to&nbsp;programmatic advertising campaigns in&nbsp;a&nbsp;meaningful way, unlocking better performance and other benefits.

To&nbsp;start, neural networks process more information faster and with greater accuracy than traditional ML&nbsp;models. By&nbsp;some estimates, they can refresh&nbsp;75% more often to&nbsp;adapt to&nbsp;the ever-changing supply landscape. This allows neural networks to&nbsp;pinpoint higher-quality users and bid on&nbsp;them more efficiently. Additionally, neural nets utilize exponentially more memory to&nbsp;store more unique data and make predictions from that data, rather than using bundled generalizations as&nbsp;traditional machine learning models&nbsp;do. Combined, these advanced features significantly improve campaign performance.

Unlike traditional ML&nbsp;models, neural nets can also delve beyond historical data to&nbsp;make creative predictions&nbsp;&mdash; that&nbsp;is, they can &laquo;see&raquo; the creative elements inside an&nbsp;ad (e.g., colors, objects, text, etc.) and predict how that ad&nbsp;will perform before it&nbsp;is&nbsp;ever set live. This <a href="https://www.forbes.com/sites/forbestechcouncil/2023/07/31/why-ais-creative-intelligence-will-change-advertising-in-2024/?sh=1be409019a7c" target="_blank">computer vision</a> helps eliminate cold start issues for new creatives and improve time-to-goal for new campaigns.

The best part about neural nets is&nbsp;that advertisers can enjoy the benefits of&nbsp;better campaign performance without lifting a&nbsp;finger. All of&nbsp;these capabilities are inherently derived from the structure of&nbsp;neural networks themselves, so&nbsp;as&nbsp;long as&nbsp;a&nbsp;DSP is&nbsp;operating with them, your campaigns will automatically reap the rewards.

<h2>How neural nets work differently than traditional&nbsp;ML models</h2>

Machine learning is&nbsp;often described as&nbsp;the &laquo;brain&raquo; behind programmatic campaigns, but some brains are more advanced and capable than others.

Traditional ML&nbsp;models are relatively simple in&nbsp;nature, ingesting inputs from a&nbsp;bid request and spitting out predictions that follow a&nbsp;linear (straight line) or&nbsp;logistic (S-shaped) curve. Not only are these models easy to&nbsp;read, understand, and troubleshoot, they&rsquo;re also cost-effective. Specifically, linear and logistic regression use less server processing power than more advanced models and require fewer servers as&nbsp;a&nbsp;result. This keeps infrastructure costs for DSPs relatively low. Unfortunately, reduced processing power also means traditional models rely heavily on&nbsp;generalization; that&nbsp;is, they bundle users with similar features together to&nbsp;make predictions and often overlook individual nuances.

<img alt="" src="/media_backend/uploads/2023/10/31/regression-charts.jpg" style="height:600px; width:1200px" />

Neural networks, on&nbsp;the other hand, are an&nbsp;advanced type of&nbsp;ML that mimics the human brain to&nbsp;process information. Neural nets operate in&nbsp;a&nbsp;significantly more complicated way than traditional ML&nbsp;models. Instead of&nbsp;using generalizations or&nbsp;a&nbsp;single curve to&nbsp;predict user behavior, neural networks employ<a href="https://www.ibm.com/topics/deep-learning" target="_blank"> deep learning</a>, or&nbsp;multiple layers of&nbsp;processing that extract progressively higher level features from data. These layers of&nbsp;detail are used to&nbsp;tease out individual, nuanced patterns and make predictions with unprecedented accuracy.

<img alt="" src="/media_backend/uploads/2023/10/31/neural-net.jpg" />

To&nbsp;better understand the differences between traditional&nbsp;ML models and neural networks, imagine how these different &laquo;brains&raquo; would behave in&nbsp;your day-to-day life. If&nbsp;you had a&nbsp;linear or&nbsp;logistic regression brain and saw five different red apples, you might make a&nbsp;generalization about what a&nbsp;red apple is&nbsp;based on&nbsp;the color, taste, and shape of&nbsp;those five apples. However, because your brain can only remember up&nbsp;to&nbsp;five fruits at&nbsp;a&nbsp;time, you might easily mistake new fruits, like a&nbsp;strawberry, for an&nbsp;apple because they share so&nbsp;many of&nbsp;the same characteristics (red fruit, sweet, round and tapered at&nbsp;the bottom, etc.). In&nbsp;the same way, linear and logistic regression models may often mistake a&nbsp;low-quality user for a&nbsp;high-quality user because they share some common traits and the models do&nbsp;not have enough memory to&nbsp;make specific predictions.

A&nbsp;neural net brain, on&nbsp;the other hand, is&nbsp;able to&nbsp;consider far more characteristics and context because it&nbsp;has greater memory, processing power, and uses deep learning to&nbsp;identify unique characteristics between users (or&nbsp;in&nbsp;the example above, fruits). This is&nbsp;why our own brains easily distinguish between apples and strawberries, as&nbsp;well as&nbsp;different kinds of&nbsp;apples and strawberries (think about the last time you picked out an&nbsp;apple at&nbsp;the grocery store and what unique characteristics made you choose that apple instead of&nbsp;the others).

<h2>The road ahead</h2>

As&nbsp;DSPs race to&nbsp;test, release, and demonstrate their respective neural network solutions, advertisers can expect greater transparency around bidding strategies, supply paths, and data collection. Combined with other emerging technologies like generative&nbsp;AI, advertisers can also expect to&nbsp;see a&nbsp;surge in&nbsp;creative advancements. Real-time ads, or&nbsp;ads crafted at&nbsp;the exact moment a&nbsp;bid request is&nbsp;received, are a&nbsp;trending research topic. Computer vision, mentioned previously, is&nbsp;another. Both aim to&nbsp;provide a&nbsp;hyper-personalized experience for app users by&nbsp;marrying the creative properties of&nbsp;generative&nbsp;AI with the data processing power of&nbsp;deep learning.

The tradeoff to&nbsp;better performance and increased transparency&nbsp;is, ironically, a&nbsp;machine learning model that is&nbsp;more difficult to&nbsp;understand. Given the complex nature of&nbsp;neural nets, advertisers will also likely have to&nbsp;&laquo;trust the process&raquo; and take a&nbsp;more hands-off approach with neural net campaigns than they would with traditional ML&nbsp;models.

Although the road to&nbsp;embracing neural networks requires trust and adaptation, the promise they hold is&nbsp;undeniable: a&nbsp;more personalized, efficient, and insightful future for mobile advertising. Predicting the future will always be&nbsp;a&nbsp;challenge in&nbsp;this ever-changing industry, but one thing is&nbsp;clear: the next chapter in&nbsp;mobile advertising will be&nbsp;written with a&nbsp;deep understanding of&nbsp;user behavior, powered by&nbsp;the brain of&nbsp;neural networks.

How Neural Networks Are Transforming Mobile Advertising


        Bidease is a mobile DSP that provides advertisers with access to the entire mobile ecosystem through the world’s most popular mobile publishers and exchanges.
      

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        We’re on a mission to bring fully transparent, value-driven, performance oriented technology and business partnerships to the world of mobile advertising. Here’s what to expect during the first few weeks of our partnership.
      

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Top Demand Side Platform, 2022
 
 Business of Apps provides world class news, analysis, data & marketplaces for app businesses. Founded in 2014, the have become the essential resource for people building, marketing and monetizing apps.

Financial Times Named Bidease One of America’s Fastest-Growing Companies
 
 The third annual FT ranking of The Americas’ Fastest-Growing Companies captures the resilience of businesses as they adapted to the initial onslaught of the Covid pandemic, in 2020. The list was compiled with Statista, a research company, and ranks entrants from across the Americas by their compound annual growth rate (CAGR) in revenue, between 2017 and 2020.

AGA_21

Best User Acquisition Company, Finalist
 
 The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched in 2017 by the team behind App Promotion Summit, the awards were the first to recognize industry innovation and success and drew hundreds of submissions from around the world.

EMMA

Most Effective App Install Campaign, Finalist
 
 Launched in 2010, the Effective Mobile Marketing Awards recognize excellence in mobile marketing and drive hundreds of submissions from around the world.

Adjast

Top Network For Advertisers
 
 The Partner Benchmarks report is based on data from the first half of 2021, where Adjust tracked more than 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.

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Best Use of Programmatic Advertising, Winner
 
 Established in 2007, the Performance Marketing Awards started its journey as one of the leading marketing ceremonies and the event has rapidly grown ever since. Now with four incredible years under their belts, the International Performance Marketing Awards celebrates the industry’s most exceptional projects on a global scale.

INC5000

Bidease Makes Inc. 5000 Annual List of America's Fastest-Growing Companies
 
 The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

PGMA

Best Advertising & UA Service, Finalist
 
 The Pocket Gamer Mobile Games Awards are a prestigious awards established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward.

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Joom is an online marketplace that sells mostly Chinese-made and low-priced products.


      Joom is an online marketplace that sells mostly Chinese-made and low-priced products. The company has it headquarters in Russia and is very focused on Europe. It now offers about 10 million products, ranging from bluetooth earbuds to bathing suits. Most of these items come from China, similar to other popular online marketplaces such as Wish and AliExpress.
      

To develop the effective promotion strategies prior to launch, we needed to study users’ behavior at all points of interaction with the app. The funnel consisted of the following stages: installation, product selection, payment method link, checkout, payment.
 
 
 
 Once the above was completed, we set up the integration with Adjust’s mobile analytics platform.
 
 
 
 Once all technical parts were completed, we prepared the several creative formats to test: banners, interstitials, videos and payable ads.


      We chose to work with Bidease because of their reputation and expertise in programmatic advertising. We found they are able to provide us with quality in app traffic and are able to scale our campaigns effectively.  They always meet our KPI goals and are always available to assist with any questions in terms of mobile programmatic advertising.
      

Mikhail Biteryakov

Introducing our special guest for the latest episode of Marketer Talks — Weronika Szczepanik, Senior Client Performance Manager at dentsu Polska! Weronika spoke on her career path, shared many essential details about Polish market peculiarities and nuances in marketing communications, and highlighted the importance of building loyal, long-lasting customer relations by combining strategies, user acquisition, and re-engagement. Let’s dive deeper into Weronikas’ interview.

<h3>Weronika, how long have you been working with the advertising market? What do&nbsp;you find specifically attractive about this industry?</h3>

It&rsquo;s funny, but&nbsp;I got into digital marketing by&nbsp;accident! My&nbsp;love affair with digital marketing began about 10&nbsp;years ago, when&nbsp;I was studying management &amp;&nbsp;marketing at&nbsp;the Warsaw School of&nbsp;Economics. Working in&nbsp;a&nbsp;corporation was my&nbsp;biggest dream, so&nbsp;I decided to&nbsp;get an&nbsp;unpaid internship in&nbsp;one of&nbsp;the largest banks in&nbsp;Poland (I&nbsp;knew it&nbsp;was an&nbsp;investment in&nbsp;my&nbsp;development. Nowadays, unpaid internships are no&nbsp;longer the norm). At&nbsp;the time, I&nbsp;dreamed of&nbsp;producing spots for&nbsp;TV and by&nbsp;chance&nbsp;I landed in&nbsp;the digital team department. I&nbsp;was terribly disappointed that they made me&nbsp;learn Google Analytics and coordinate design projects with an&nbsp;agency. Now I&nbsp;am very grateful for this twist of&nbsp;fate.

I&nbsp;think digital and performance marketing is&nbsp;a&nbsp;fairly new field. A&nbsp;decade ago&nbsp;I had practically never heard of&nbsp;it. What&rsquo;s most interesting here is&nbsp;that you can meet people with experience in&nbsp;totally different fields and backgrounds. My&nbsp;team has people with degrees in&nbsp;finance, quantitative methods in&nbsp;economics, media logistics or&nbsp;even film studies and psychology. And they are all super-specialists in&nbsp;digital! Qualities and skills such as&nbsp;good time organization, teamwork and team management, analytical thinking and sometimes creativity are key here. This makes our work diverse and every day you do&nbsp;something different&nbsp;&mdash; one day you analyze data and the next you work on&nbsp;creative workshops.

&nbsp;

Performance is characterized by an individual approach. In performance marketing, the key issues are the analysis of media and sales data.

<h3>You are currently Senior Performance Manager at dentsu Polska. Could you please tell&nbsp;us more about your responsibilities and what your team does?</h3>

I&nbsp;went through the entire career path of&nbsp;planning and coordinating digital campaigns (from junior to&nbsp;senior specialist). In&nbsp;particular, focusing on&nbsp;performance marketing and e-commerce. I&nbsp;was in&nbsp;charge of&nbsp;display media buying, vendor cooperation, mailing campaigns and programmatic buying.

Then, already knowing the media and digital tools very well, I&nbsp;moved to&nbsp;the Client Service Department. There I&nbsp;focused on&nbsp;close cooperation with clients, whom&nbsp;I advise in&nbsp;the business and marketing area.

I&nbsp;am currently managing two teams as&nbsp;a&nbsp;Senior Client Performance Manager. I&nbsp;am responsible for financial targets, customer growth, and my&nbsp;team&rsquo;s development. I&nbsp;also take part in&nbsp;creating and executing digital marketing strategies and external media tenders. I&nbsp;work with both of&nbsp;my&nbsp;teams with clients who range from e-commerce sector, beauty, banking &amp;&nbsp;finance to&nbsp;travel and insurance. My&nbsp;team members do&nbsp;exactly what&nbsp;I did a&nbsp;few years ago. That&rsquo;s why&nbsp;I appreciate my&nbsp;entire career path, because it&nbsp;allowed me&nbsp;to&nbsp;understand the work of&nbsp;specialists.

<h3>Dentsu collaborates with brands from all around the world, and each market is&nbsp;certainly different. In&nbsp;your opinion, does the Polish market have any peculiarities and nuances in&nbsp;terms of&nbsp;marketing communications?</h3>

According to&nbsp;the <a href="https://datareportal.com/reports/digital-2023-poland">DataReportal.com</a>, Poles are highly digitized:

<ul>
	<li>89% of&nbsp;the population in&nbsp;Poland has access to&nbsp;the Internet, which is&nbsp;much more than the global average (Global average&nbsp;&mdash; 64%),&nbsp;</li>
	<li>We&nbsp;use social media a&nbsp;lot and with great frequency&nbsp;&mdash; 66% of&nbsp;Poles do&nbsp;it&nbsp;daily (global average&nbsp;&mdash; 59%), &nbsp;</li>
	<li>Poland stands out in&nbsp;the global data in&nbsp;terms of&nbsp;high use of&nbsp;desktop computers. It&nbsp;ranked 2nd and is&nbsp;used by&nbsp;84% of&nbsp;Internet users (vs. global average of&nbsp;65%),&nbsp;</li>
	<li>60% of&nbsp;Internet users in&nbsp;Poland buy online (vs. global average of&nbsp;57%), and&nbsp;33% make purchases from mobile devices (global average of&nbsp;27%).</li>
</ul>

Poland is&nbsp;ranked among the TOP10 countries in&nbsp;the world in&nbsp;terms of&nbsp;AdBlockers usage and awareness of&nbsp;the advertising market&nbsp;&mdash; as&nbsp;many as&nbsp;36% of&nbsp;Internet users install&nbsp;it.

The dominant place where Poles start their shopping is&nbsp;still shopping platforms&nbsp;&mdash; 34% of&nbsp;Polish Internet users start their shopping path here. Most people start their search for a&nbsp;product from Allegro&nbsp;&mdash; 30% of&nbsp;Polish Internet users. In&nbsp;comparison, 18% of&nbsp;Poles start their shopping path from Google[1].&nbsp;According to&nbsp;the most up-to-date data from the National Bank of&nbsp;Poland, at&nbsp;the end of&nbsp;2022 the number of&nbsp;operations carried out using BLIK was higher than the number of&nbsp;card transactions by&nbsp;as&nbsp;much as&nbsp;230%. So&nbsp;in&nbsp;summary, we&nbsp;use the Internet a&nbsp;lot, we&nbsp;are willing to&nbsp;pay by&nbsp;mobile, but our problem is&nbsp;the low level of&nbsp;mobile shopping. I&nbsp;think this is&nbsp;a&nbsp;direct result of&nbsp;the low quality of&nbsp;apps on&nbsp;the market.

<h3>Let&rsquo;s delve deeper into the performance aspect. According to&nbsp;your professional experience, what is&nbsp;a&nbsp;must for a&nbsp;modern brand&rsquo;s marketing strategy media mix? What promotion tools work best at&nbsp;the moment?</h3>

I&nbsp;think there is&nbsp;no&nbsp;universal recipe for media mix just like for pancakes. Performance is&nbsp;characterized by&nbsp;an&nbsp;individual approach. In&nbsp;performance marketing, the key issues are the analysis of&nbsp;media and sales data. The basis is&nbsp;continuous A/B testing, as&nbsp;well as&nbsp;drawing conclusions and optimizing ongoing activities. For sure, it&rsquo;s an&nbsp;excellent knowledge of&nbsp;the market and product, analysis of&nbsp;competitors&rsquo; digital activities and correct analytics and use of&nbsp;CRM data. Invariably, for years, the base of&nbsp;performance marketing has been performance activities within Affiliate networks and Paid Search.

Performance marketing to&nbsp;be&nbsp;effective must be&nbsp;systematically supported by&nbsp;brand-building (&laquo;reach&raquo;) activities. According to&nbsp;Byron Sharp, author of&nbsp;&laquo;How Brands Grow&nbsp;&mdash; What Marketers Don&rsquo;t Know,&raquo; focusing on&nbsp;customer retention rather than attracting new customers is&nbsp;one of&nbsp;the biggest mistakes a&nbsp;brand can make. His research across a&nbsp;wide range of&nbsp;industries has shown that it&nbsp;is&nbsp;extremely difficult for companies in&nbsp;direct competition to&nbsp;increase customer loyalty. Therefore, the ideal situation is&nbsp;when brands can afford to&nbsp;combine the two goals of&nbsp;both securing and re-engaging with existing customers and continually acquiring new ones in&nbsp;their marketing efforts.

<h3>We&nbsp;can&rsquo;t help but ask about mobile marketing and in-app traffic in&nbsp;particular. Do&nbsp;you feel that the brands are now more willing to&nbsp;communicate with their audience through this channel, or&nbsp;are there still barriers and doubts?</h3>

As&nbsp;the data shows, there are still many brands in&nbsp;Poland that have a&nbsp;big problem with creating a&nbsp;well-functioning mobile app and providing good analytics. And consequently, they have a&nbsp;challenge with investing in&nbsp;mobile campaigns. Undoubtedly, we&nbsp;have a&nbsp;lot of&nbsp;potential in&nbsp;the market to&nbsp;exploit. In&nbsp;2023, 90% of&nbsp;Internet users in&nbsp;Poland will use cell phones to&nbsp;access the Internet. We&nbsp;have better and better technological facilities in&nbsp;Poland (high-speed Internet), we&nbsp;spend more and more time with our phones, so&nbsp;mobile marketing is&nbsp;a&nbsp;must have for all brands. Advertisers in&nbsp;Poland are eager to&nbsp;use the mobile channel and mobile app campaigns.

Trend&nbsp;1: The popularity of&nbsp;rich media formats for e-commerce, which use an&nbsp;augmented reality module that allows&nbsp;us to&nbsp;bring virtual objects into the space we&nbsp;are currently&nbsp;in, continues to&nbsp;grow. Using this type of&nbsp;solution, we&nbsp;can also virtually try on&nbsp;glasses, jewelry, clothes or&nbsp;shoes. Brands are also using this type of&nbsp;solution in&nbsp;their e-commerce applications, including CCC, which allows potential customers to&nbsp;measure shoes before they make a&nbsp;purchase.

Trend&nbsp;2: Mobile devices give marketers precise opportunities to&nbsp;study the effectiveness of&nbsp;campaigns thanks to&nbsp;geolocation and Wi-Fi signals. Thanks to&nbsp;BTS transmitters and geolocation, we&nbsp;are able to&nbsp;reach the recipient at&nbsp;a&nbsp;specific place and time. Such action allows&nbsp;us to&nbsp;create a&nbsp;message tailored to&nbsp;the consumer&rsquo;s current situation.

We&nbsp;implemented a&nbsp;drive to&nbsp;store campaign for luxury products to&nbsp;reach the right target audience and encourage them to&nbsp;visit offline stores in&nbsp;the Shopping Malls. ​The goal of&nbsp;the campaign was to&nbsp;analyze how many people after interacting with advertising went to&nbsp;selected stores. ​We operated in&nbsp;several different luxury segments. The best results were recorded among target groups such&nbsp;as: 4- and 5-star hotels in&nbsp;Poland, premium and luxury car dealerships and among people visible in&nbsp;premium fashion places.

<img alt="" src="/media_backend/uploads/2023/07/20/elc-formats_epqkFw7.jpg" style="height:270px; width:480px" />

A&nbsp;great example of&nbsp;a&nbsp;geolocation campaign is&nbsp;that of&nbsp;the grocery store Żabka on&nbsp;JakDojade, an&nbsp;app for planning routes by&nbsp;public transportation in&nbsp;Poland. Żabka&rsquo;s ads are displayed in&nbsp;the JakDojade app near the planned route with the &laquo;Stop by&nbsp;the store in&nbsp;200m&raquo; message.

<img alt="" src="/media_backend/uploads/2023/07/20/jakdojade.pl.jpg" style="height:270px; width:480px" />

Push format on&nbsp;mobile devices is&nbsp;also a&nbsp;very interesting solution. We&nbsp;can precisely target it&nbsp;based&nbsp;on: geolocation, demographics, interests, operating systems, as&nbsp;well as&nbsp;external data such&nbsp;as: weather, stock price.

<img alt="" src="/media_backend/uploads/2023/07/20/push-formats.jpg" style="height:270px; width:480px" />

<h3>In&nbsp;your opinion, what are the best practices for mobile User Acquisition?</h3>

Mobile app can be&nbsp;used as&nbsp;a&nbsp;subsequent step, after the initial purchase, to&nbsp;loyalize the users. Mobile app install campaign will be&nbsp;part of&nbsp;retargeting activities and a&nbsp;test for as&nbsp;a&nbsp;user acquisition tactic. We&nbsp;certainly can&rsquo;t forget the basics.

<ul>
	<li>In&nbsp;Google mobile search we&nbsp;have dedicated solutions to&nbsp;download app: Search Campaign based on&nbsp;brand and generic keywords, 2&nbsp;phases: acquisition, remarketing (RLSA), text ads with app extension and call-to-action.</li>
	<li>Universal App Campaign uses machine learning algorithms to&nbsp;find converting users (optimization towards mobile app installs and in-app actions).&nbsp;</li>
	<li>On&nbsp;Meta &amp;&nbsp;TikTok we&rsquo;re using a&nbsp;wide variety of&nbsp;formats while optimizing towards target CPA (optimization towards mobile app installs and conversions).&nbsp;</li>
	<li>Use of&nbsp;targeting across channels based on&nbsp;users buying or&nbsp;installing apps from competitors.&nbsp;</li>
	<li>Taking care of&nbsp;ASO, or&nbsp;App Store Optimization in&nbsp;order to&nbsp;increase the visibility of&nbsp;the mobile app page in&nbsp;the internal search engine of&nbsp;the respective mobile app store: (including Google Play (Android), App Store (IOS) or&nbsp;Amazon Appstore).</li>
</ul>

A&nbsp;great solution is&nbsp;Advantage+ app campaigns (Meta) that maximize the performance of&nbsp;app install ads. They encourage installation in&nbsp;combination of&nbsp;audiences, placements and creatives. One of&nbsp;our fast-food clients experienced a&nbsp;dip in&nbsp;mobile app downloads. They wanted to&nbsp;find a&nbsp;way to&nbsp;reach more people and increase the number of&nbsp;app installs. To&nbsp;understand the effectiveness of&nbsp;automated app ads, we&nbsp;ran a&nbsp;split test comparing them to&nbsp;its business-as-usual campaign of&nbsp;mobile app install ads. The campaign delivered 1.2X more app installs, 1.2X higher reach, 18% lower cost per reach and&nbsp;9% lower cost per app install.

<h3>And what about the general trends? How do&nbsp;you see performance marketing evolving in&nbsp;the next couple of&nbsp;years? Can we&nbsp;expect any significant changes?</h3>

As&nbsp;we&nbsp;write in&nbsp;the latest <a href="https://www.dentsu.com/gr/en/reports/media_trends_2023_1904816">dentsu Media Trends 2023&nbsp;report</a>, the digital advertising market is&nbsp;becoming increasingly diversified and new communication channels continue to&nbsp;emerge. First, the growing share of&nbsp;streaming with ads, which is&nbsp;straining the previous dominance of&nbsp;the subscription model. Second, ubiquitous gaming, which is&nbsp;being used by&nbsp;brands as&nbsp;an&nbsp;element to&nbsp;build consumer engagement. Third, the rapid growth of&nbsp;digital audio in&nbsp;terms of&nbsp;listening to&nbsp;streaming music, but also podcasts. Finally, with the new advertising opportunities, the search for better performance measures is&nbsp;beginning, as&nbsp;reach or&nbsp;impression alone is&nbsp;no&nbsp;longer the determinant of&nbsp;quality advertising.

<h3>Weronika, as&nbsp;we&nbsp;know, you are also actively involved in&nbsp;two other significant projects in&nbsp;the industry, Korki z&nbsp;Digitalu and Her Digital Bar. What are their missions, and what tasks do&nbsp;they seek to&nbsp;solve?</h3>

I&nbsp;was a&nbsp;mentor in&nbsp;the <a href="https://www.dareit.io/">DareIT mentoring program</a> and later worked as&nbsp;part of&nbsp;the <a href="https://www.facebook.com/herdigitalbar/">Her Digital Bar Foundation</a> team. Both organizations support the presence of&nbsp;women in&nbsp;digital marketing and help them change jobs and switch into working in&nbsp;IT. During the pandemic&nbsp;I launched with my&nbsp;friends the <a href="https://www.facebook.com/KorkizDigitalu/">Korki z&nbsp;Digitalu project</a>, where we&nbsp;provide trainings in&nbsp;Facebook Ads, Google Ads and performance marketing for small businesses and people who want to&nbsp;start working in&nbsp;digital. I&nbsp;think #sharingiscaring can be&nbsp;a&nbsp;superpower that will empower me&nbsp;and other women in&nbsp;the&nbsp;IT market. I&nbsp;believe that women should play a&nbsp;major role in&nbsp;the tech industry, and not be&nbsp;confined to&nbsp;a&nbsp;minority.

I&rsquo;m a&nbsp;mentor, I&nbsp;publish articles in&nbsp;the marketing press (Marketer+, E-commerce w&nbsp;Praktyce), I&nbsp;co-create and lead trainings at&nbsp;dentsu. I&nbsp;want to&nbsp;say: Girls, speak boldly and loudly about everything you do&nbsp;and your every success along the way!

<h3>And our traditional question&nbsp;&mdash; what knowledge and skills do&nbsp;marketers need to&nbsp;keep up&nbsp;with the trends? And most importantly, where do&nbsp;you acquire them?</h3>

I&nbsp;recommend reading a&nbsp;lot, staying up&nbsp;to&nbsp;date with marketing reports and constantly looking for free knowledge and events. In&nbsp;Warsaw, many companies organize free meetings and events where people from the industry share their experiences and expertise.

Sources I&nbsp;recommend and use daily: <a href="https://www.socialmediatoday.com">SocialMediaToday</a>, <a href="https://wersm.com/">WeRSM</a>, <a href="https://www.ben-evans.com/">Benedict Evans</a>&nbsp;or&nbsp;official newsrooms of&nbsp;portals like: <a href="https://blog.google/press/">Press Corner</a>

<hr />
[1] &ndash;&nbsp;<a href="https://atenaresearch.pl/wp-content/uploads/2022/06/RAPORT_Ścieżki_zakupowe_on-line_w_Polsce_2022.pdf?utm_source=www.enjoygrowth.pro&amp;utm_medium=referral&amp;utm_campaign=jak-polacy-szukaja-i-kupuja-produkty-w-internecie">Atena Research &amp;&nbsp;Consulting. Raport: Jak Polacy szukają i&nbsp;kupują produkty w&nbsp;Internecie? Ścieżki zakupowe on-line w&nbsp;Polsce 2022.</a>

Marketer Talks. Weronika Szczepanik, dentsu Polska

In our latest Marketer Talks episode, we had the pleasure of hosting Yana Savitskaya, the Head of Business Development at Apptica. Yana delved into the latest trends in creative strategies across various sectors, including gaming and e-commerce. She also touched upon the ongoing shifts in mobile apps and advertising, and provided noteworthy highlights from Apptica’s recent report on mobile gaming. Let’s explore these invaluable insights and uncover the recent trends!

<h3>Yana, please tell&nbsp;us about your background. What were you doing before becoming the CBDO of&nbsp;Apptica, and how does that experience help you now?</h3>

Before starting my&nbsp;career in&nbsp;IT, I&nbsp;used to&nbsp;work in&nbsp;the event industry. We&nbsp;organized huge conferences worldwide, and provided consecutive and simultaneous interpreters for such events. This experience helped me&nbsp;gain valuable soft skills like building a&nbsp;good rapport with different people, resolving conflicts to&nbsp;the satisfaction of&nbsp;all the parties involved, and making the most out of&nbsp;networking. There were a&nbsp;lot of&nbsp;emergency situations when we&nbsp;had to&nbsp;make changes at&nbsp;the very last moment, so&nbsp;creative thinking and a&nbsp;tailored approach to&nbsp;each partner are the key ingredients that help me&nbsp;in&nbsp;my&nbsp;current position now.

In the pro-privacy era, AI algorithms can play a significant role in identifying and targeting high-value users for mobile apps, managing segmentation, lowering churn rate and enhancing retention.

<h3>So, you are currently developing a&nbsp;mobile app analytics service. Please tell&nbsp;us more about your product. Who is&nbsp;the main target audience?</h3>

Apptica began its journey in&nbsp;2017&nbsp;as an&nbsp;ad&nbsp;analytics platform. Starting out with the mission of&nbsp;giving a&nbsp;comprehensive view of&nbsp;the mobile advertising market, over time the product has evolved into a&nbsp;complex, feature-packed service.

Our algorithms collect data from 11&nbsp;million apps and 3.7 million App Store and Google Play publishers in&nbsp;37&nbsp;countries and 29&nbsp;large ad&nbsp;networks.

Apptica stands tall in&nbsp;a&nbsp;competitive field as&nbsp;a&nbsp;strong ad&nbsp;intelligence platform. During H1 2023, we&nbsp;processed around 15.8 million creatives, which is&nbsp;50% more than we&nbsp;did over the same period last year, and we&nbsp;keep enhancing our capacities with around 1&nbsp;million creatives captured daily. In&nbsp;total, our creative gallery includes more than 54.3 million creatives.

Besides, customized presets and a&nbsp;user-friendly interface provide our clients with the best user experience.

Apptica caters to&nbsp;four main types of&nbsp;clients: publishers, game developers, venture companies, and digital/marketing agencies. Currently, the first two categories take the lead, however, investors and agencies can benefit from our data as&nbsp;well, i.e., identify promising startups or&nbsp;keep track of&nbsp;the best performing promotion campaigns.

<h3>Looks like you mostly focus on&nbsp;gaming products. You&rsquo;ve probably collected a&nbsp;lot of&nbsp;insights. Would you like to&nbsp;share them with our audience?</h3>

For now, the majority of&nbsp;our clients come from the gaming industry, that&rsquo;s why we&nbsp;share relevant insights on&nbsp;a&nbsp;regular basis. Our most recent report sheds some light on&nbsp;the state of&nbsp;the mobile gaming industry in&nbsp;H1 2023. You can download it&nbsp;<a href="https://apptica.com/blog/mobile-games-state-of-the-market-h1-2023/">here</a>.

If&nbsp;we&nbsp;dive into&nbsp;it, we&nbsp;can pull out some thought-provoking takeaways:

<ul>
	<li>India (4.32B) remains the largest market for downloads, accounting for 15.29%. Brazil (2.99B) takes the second place, followed by&nbsp;the&nbsp;US (2.57B). China (1.3B) gains a&nbsp;larger share (+0.96%) leaving behind Mexico (-0.5%&nbsp;| 1.19B).</li>
	<li>Revenue: The United States ($5.71B) continues to&nbsp;gain market share (+4%&nbsp;compared to&nbsp;H1 2022) along with Japan (+1.2%&nbsp;| $4.17B) and China (+2%| $3.23B). South Korea experiences the biggest decline (-2.6%&nbsp;| $356.3M).</li>
	<li>Almost all genres demonstrate a&nbsp;decline in&nbsp;downloads compared to&nbsp;H1 2022. Within the top-5&nbsp;genres, Casual has the largest market share (+0.62%), with total downloads going down from 4.24B to&nbsp;4.14B. The same pattern applies to&nbsp;Action (drop from 4.29B to&nbsp;3.9B) that loses its share by&nbsp;0.18%, Simulation (-50M), and Arcade (-24M). Puzzle shows a&nbsp;positive trend with +90M downloads and +0,57% market share. Casino and Card are also among the categories with upward dynamics (+121M and +87M).</li>
	<li>Gaming accounts for 29.6% of&nbsp;total downloads and&nbsp;51% of&nbsp;total revenue.</li>
	<li>RPG has been showing a&nbsp;gradual decline in&nbsp;the past two years, with revenue falling from $5.9B in&nbsp;H1 2022 to&nbsp;$4.4B in&nbsp;H1 2023 (-3.2% of&nbsp;total share). However, RPG still remains the largest genre. All other genres have been demonstrating a&nbsp;negative revenue trend as&nbsp;well.</li>
</ul>

<h3>Speaking about the creative aspect, what position does the gaming vertical hold, and what trends/approaches can you highlight?</h3>

Gaming advertisers make up&nbsp;50.7% of&nbsp;all advertisers, which is&nbsp;8% more than in&nbsp;H1 2022 (30K in&nbsp;H1 2022&nbsp;vs. 37K H1 2023, 22% growth).

In&nbsp;total, gaming apps generated 8.9M creatives that equals to&nbsp;56% of&nbsp;the total number of&nbsp;all creatives.&nbsp;68.6% of&nbsp;the creatives are running on&nbsp;Android and 31.4% on&nbsp;iOS.

Hence, gaming publishers are the main advertisers in&nbsp;terms of&nbsp;traffic and number of&nbsp;creatives. It&rsquo;s the vertical that shows a&nbsp;positive trend along with Tools, Productivity and Lifestyle.

If&nbsp;we&nbsp;narrow our discourse down to&nbsp;ad&nbsp;strategies and trends, we&nbsp;can name a&nbsp;few findings that are worth noting:

<ul>
	<li>TikTok, inherently different in&nbsp;comparison with other ad&nbsp;networks, is&nbsp;enjoying rampant growth. But it&rsquo;s important to&nbsp;note that this channel is&nbsp;constantly evolving, with trends staying relevant for 2-3 weeks only, therefore, a&nbsp;creative fatigue hits faster here.</li>
	<li>Fake ads are still there, but have been seeing a&nbsp;drop in&nbsp;popularity. Some apps take elements of&nbsp;well-performing hypercasual mechanics and integrate them into their creatives. To&nbsp;make the transition smoother, publishers use mini-games, elements of&nbsp;onboarding funnels or&nbsp;LiveOps.</li>
	<li>AI&nbsp;is&nbsp;penetrating the industry at&nbsp;a&nbsp;fast pace, we&nbsp;already see an&nbsp;extensive number of&nbsp;AI-generated content: publishers iterate one concept using various options created by&nbsp;AI tools, or&nbsp;use those tools to&nbsp;create something unique that wouldn&rsquo;t have been possible without these technologies.</li>
	<li>Growing share of&nbsp;the video content. As&nbsp;of&nbsp;H1 2023, video makes up&nbsp;65%, followed by&nbsp;images (33%) and interactive ads (2%) among all verticals. In&nbsp;Gaming this disparity is&nbsp;bigger with videos making up&nbsp;72%.</li>
	<li>Well-performing creatives often have a&nbsp;fail or&nbsp;wrong choice element along with customization (renovation, character selection) and drama (engaging storyline).</li>
	<li>IP&nbsp;integrations might be&nbsp;a&nbsp;smart strategy to&nbsp;secure good results and conversion rate.</li>
</ul>

<h3>As&nbsp;the hot season is&nbsp;coming, our audience would be&nbsp;interested to&nbsp;know what exciting things are happening in&nbsp;other verticals, wouldn&rsquo;t they?</h3>

Regarding other verticals like Shopping and Health&amp;Fitness, we&nbsp;witness steady growth of&nbsp;advertising activities. In&nbsp;Shopping we&nbsp;caught 264K of&nbsp;creatives in&nbsp;June, 316K in&nbsp;July and 190K in&nbsp;the first half of&nbsp;August (but the number of&nbsp;advertisers dropped by&nbsp;3%).

The same pattern applies to&nbsp;Health&amp;Fitness vertical: June&nbsp;&mdash; 81K, July&nbsp;&mdash; 183K (+126%), the first half of&nbsp;August&nbsp;&mdash; 113K (but here the number of&nbsp;advertisers has shown positive growth, +4%)

Overall, Health&amp;Fitness vertical is&nbsp;growing in&nbsp;terms of&nbsp;downloads (+12.2K) with&nbsp;US (15.66%), India (13.44%), Brazil (8.12%) being at&nbsp;the top; meanwhile, Shopping category is&nbsp;suffering a&nbsp;slight decline (-5K).

<h3>Yana, could you please give some advice on&nbsp;how e-commerce can best prepare for the high season? Ad&nbsp;creative is&nbsp;the first thing the users see. What should advertisers focus&nbsp;on, how can they stand out from the competition?</h3>

I&nbsp;won&rsquo;t surprise anyone by&nbsp;saying that the strategy should be&nbsp;data-driven and developed in&nbsp;advance, well before the hot season and special events like Black Friday or&nbsp;New Year.

Empathy and discounts should go&nbsp;hand in&nbsp;hand in&nbsp;the times of&nbsp;a&nbsp;global recession when the consumers are more sensitive about special offers and emotional connotations. So, in&nbsp;your creatives, you can try to&nbsp;convey support and say some meaningful words along with indicating a&nbsp;price reduction.

Push notifications play a&nbsp;significant role, they can help facilitate the purchase once a&nbsp;user leaves something in&nbsp;the cart or&nbsp;checks a&nbsp;product without going further. In&nbsp;that case, personalized offers might motivate them to&nbsp;complete the transaction (but it&rsquo;s super important not to&nbsp;overload the users with too many notifications). Apart from that, many apps offer a&nbsp;powerful custom search bar and filtering options to&nbsp;simplify the search. Also, some partners claim that wish lists or&nbsp;an&nbsp;option to&nbsp;add a&nbsp;product to&nbsp;favorites encourage ongoing interaction.

<h3>We&nbsp;can&rsquo;t but ask about the platform distribution and revenue trends?</h3>

The discrepancy between the platforms is&nbsp;no&nbsp;surprise. Most downloads are secured by&nbsp;Google Play (83.8%), whereas the biggest share of&nbsp;revenue is&nbsp;generated by&nbsp;the App Store (66.7%).

<h3>What general trends do&nbsp;you observe in&nbsp;the mobile app industry and advertising?</h3>

Market maturation and privacy pressure make it&nbsp;harder to&nbsp;be&nbsp;competitive. Privacy regulations have reduced targeting capacities, and putting pressure on&nbsp;running profitable and scaled UA. To&nbsp;stay ahead, companies have to&nbsp;adopt agile channel strategies (e-mail, SMS, push notifications, influencer marketing, brand integrations).

Along with the channel variety, there is&nbsp;a&nbsp;strong trend of&nbsp;revenue diversification: publishers are moving on&nbsp;to&nbsp;hybrid models (IAP + IAA; subscription, freemium model, cross-portfolio model).

Moreover, video content rocks nowadays. It&nbsp;is&nbsp;one of&nbsp;the most engaging forms of&nbsp;content with UGC and TikTok-like ads being on&nbsp;top.

Besides, we&nbsp;will witness a&nbsp;continued evolution of&nbsp;AI and Machine Learning Technologies. Again, in&nbsp;the pro-privacy era, AI&nbsp;algorithms can play a&nbsp;significant role in&nbsp;identifying and targeting high-value users for mobile apps, managing user segmentation, lowering churn rate and enhancing retention.

<h3>And finally, please share your favorite and trusted resources. What should we&nbsp;read, which events should we&nbsp;attend, and what courses should we&nbsp;take to&nbsp;stay informed about developments and changes in&nbsp;the analytics industry?</h3>

I&nbsp;follow the reports from major players in&nbsp;our industry like Liftoff, AppLovin, Adjust, etc. There are also a&nbsp;few good media that accumulate insightful articles and news: <a href="https://newzoo.com/">Newzoo</a>, <a href="https://mobilemarketingreads.com/">Mobile Marketing Reads</a>, <a href="https://mobilegamer.biz/">mobilegamer.biz</a>, <a href="https://gamedevreports.com/?doing_wp_cron=1692109738.8877940177917480468750">gamedevreports</a>.

What&rsquo;s more, we&nbsp;have our own podcast called <a href="https://open.spotify.com/show/3rvg9vTyRTE801ns27FArW">Apptica Talks</a> where experts share insights that shape my&nbsp;vision of&nbsp;the mobile industry and the trends. By&nbsp;the way, we&rsquo;ve recently had a&nbsp;great talk with Genrikh <a href="https://apptica.com/blog/apptica-talks-episode-1-s2-apptica-talks-about-in-app-traffic-fraud-predictive-algorithms-and-future-of-programmatic-advertising-with-genrikh-lukianchuk-from-bidease/">about in-app traffic, fraud, predictive algorithms and the future of&nbsp;programmatic advertising</a>.

And networking, of&nbsp;course. During the conferences, we&nbsp;often exchange information and data with our partners, learn how companies are evolving, and how the market is&nbsp;developing. Face-to-face communication is&nbsp;key ;)

So, we&nbsp;are looking forward to&nbsp;meeting our colleagues at&nbsp;WN&nbsp;Conference Cyprus, Linq Conference and other great events in&nbsp;the upcoming months.

&nbsp;

&nbsp;

Marketer Talks. Yana Savitskaya, Apptica

Ross Barasch Joins Bidease as Vice President of Innovation

Moments is a highly interactive game. Users can become the part of romantic novels and be able to make choices to create their own stories with unpredictable ending.

After testing period we found out that the best creative formats for this game were the non rewarded Video and Native Ads on the ADX and Unity exchanges. It took few weeks to optimize the campaigns in order to get the required CPI, but we managed to achieve this goal

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 </h3>
 
 
 Consumers are those individuals who download, use or otherwise interact with an Apps and/or websites of our Advertising Partners and/or 3rd parties that work directly with Apps developers.
 
 
 
 If you are a Consumer that uses or otherwise interacts with our website or the services, we may collect and transfer non-sensitive device information provided by our advertising exchange partners that may consist of the following:
 
 
 <ul>
 <li>
 Generic geographic location;
 </li>
 <li>
 Carrier;
 </li>
 <li>
 Device make, Manufacturer, Operating system and Language Settings; 
 </li>
 <li>
 Name of application interactive with Bidease Services;
 </li>
 <li>
 IP Address;
 </li>
 <li>
 Android ID or Identifier for Advertisers (GAID);
 </li>
 <li>
 Internet browser used to access the Services;
 </li>
 <li>
 Connection speed;
 </li>
 </ul>
 
 
 By downloading or opening a website and using an advertising partner application, you grant the application developer with permission to collect device information and share it with us under our agreement with the advertising partner. We may track this information and may also combine the device information with anonymous information from other sources in order to deliver advertisements through the Services. In addition, bidease may collect information from Consumers through use of a Cookie or similar tracking technologies if the Consumer accesses advertisements from a browser or is redirected to a browser by advertisements provided through the Services. Certain advertisements may redirect you to a browser where we may use a Cookie to track Consumer activities.
 
 
 
 In case of any breach of data data controllers and consumers shall be notified of the breach «without undue delay».
 
 
 <h3>
 C. Information You Provide to Us
 </h3>
 
 
 We receive and store any information you knowingly provide to us. For example, we collect Personal Information such as your name, email address, browser information. You have an opportunity not to provide us with certain information, but then you may not be able to register with us or to take advantage of some of our features.
 
 
 
 If you have provided us with a means of contacting you, we may use such means to communicate with you. For example, we may send you promotional offers on behalf of other businesses, or communicate with you about your use of the Services. Also, we may receive a confirmation when you open a message from us. This confirmation helps us make our communications with you more interesting and improve our services. If you do not want to receive communications from us, please indicate your preference by emailing us at: <a href="mailto:support@bidease.com">support@bidease.com</a>. Please note that if you do not want to receive legal notices from us, those legal notices will still govern your use of the services, and you are responsible for reviewing such legal notices for changes.
 
 
 
 Additionally, you may sign up to receive reports and communications from us. If you would like to discontinue receiving any information that you receive from us, you may email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 <h3>
 D. Information Collected Automatically:
 </h3>
 
 
 Passive Collection. As is true of most websites and advertising companies, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
 
 
 
 User Data Supplementation. We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, deliver our marketing services and provide products and services that may be of interest to you. If you provide us Personal Information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
 
 
 
 Advertising Partners wishing to opt out from information from bidease can click “UNSUBSCRIBE” in marketing emails or email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Examples of the types of Personal Information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include purchased marketing data from third parties that is combined with information we have been provided by business partners, to create more tailored advertising and products.
 
 
 
 Cookies and Tracking Technologies. Bidease and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. A full list of cookies we use on this site is found on our Cookie Policy.
 
 
 
 Cookies are small text files placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as provide information to the owners of the site.
 
 
 
 You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. We follow guidelines set forth by the Information Commissioner’s Office with regards to European Union rules on cookie use.
 
 
 
 Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit <a href="https://www.aboutcookies.org">www.aboutcookies.org</a>.

We partner with a third party to display advertising to manage our advertising on other sites and/or apps. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click <a href="https://preferences-mgr.truste.com">preferences-mgr.truste.com</a> or if located in the European Union click <a href="https://www.youronlinechoices.eu">www.youronlinechoices.eu</a>. Please note you will continue to receive generic ads. If you do not want to receive generic ads contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>.

Uses of Information We Collect
 
 Bidease uses the information we collect about you to provide the Services and to gain a better understanding of the products and services that may interest you. For example, we may use your information in order to:
 
 
 <ul>
 <li>
 Operate, manage and improve the Services;
 </li>
 <li>
 Allow our users to set up a user account and profile;
 </li>
 <li>
 Fulfill your requests for certain products and services; 
 </li>
 <li>
 Provide you with requested services;
 </li>
 <li>
 Communicate with you about your Bidease account, your interactions with the Services or your contacts’ interactions with the Services;
 </li>
 <li>
 Protect the rights or property of Bidease or third parties;
 </li>
 <li>
 Deliver targeted advertisements on behalf of our Advertising Partners;
 </li>
 <li>
 Analyze how users utilize the Services;
 </li>
 </ul>
 
 
 The Services may link to third party websites, non-bidease Apps and/or other third party content. Please note that bidease cannot control the treatment of your information by such third parties, and that the privacy practices of third parties likely differ from those described in the Policy.
 
 
 
 We also may share certain types of Personal Information with third parties, as described below.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
 
 
 
 The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
 
 
 
 Sharing of Information, We Collect.
 
 We neither rent nor sell your Personal Information in personally identifiable form to anyone. However, we do share your Personal Information with third parties as described in Section II and in this Section:
 
 
 
 Affiliated Businesses and Third Party Websites We Do Not Control.
 
 In certain situations, businesses or third party websites we’re affiliated with may sell items or provide services to you through the Services (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your Personal Information with that affiliated business only to the extent that it is related to such transaction or service.
 
 
 
 List of our current partners:
 
 
 <ul>
 <li>
 Google AdX;
 </li>
 <li>
 Mopub;
 </li>
 <li>
 Chartboost; 
 </li>
 <li>
 AppodealX;
 </li>
 <li>
 AdColony;
 </li>
 <li>
 IronSource;
 </li>
 <li>
 Heromedia;
 </li>
 </ul>
 
 
 We have no control over the policies and practices of third party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business’ or websites’ policies. If you have any questions about these practices, please contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Service Providers
 
 We employ other companies and people to perform tasks e.g., provide computer and network infrastructure services on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.
 
 
 
 User Profiles and Submissions
 
 Certain user profile information, including without limitation a user’s name, location, and any content that such user has uploaded to the Services, may be displayed to other users to facilitate user interaction within the Services or address your request for Company’s services.
 
 
 
 Non-Personal Information
 
 We may share aggregate or anonymous information with Business Partners and other third parties in accordance with the terms of this Policy.
 
 
 
 Legal Notice
 
 We may also disclose your Personal Information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
 
 
 
 If bidease is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.

To opt-out please email us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Opting-out just means that the advertisements you do receive from us will not be targeted in any sort of way. Note that even if you opt-out, you may still receive content and advertising from us.
 
 
 <ul>
 <li>
 You may control how your browser responds to cookies by adjusting the privacy and security settings of your web browser.
 </li>
 <li>
 You may limit the disclosure of certain Non-Personal Information by your mobile Device to us and Partners by adjusting the settings on your mobile Device.
 </li>
 <li>
 You may opt out of certain cookies and browser-enabled, interest-based advertising. Please note that these opt outs apply to interest-based advertising by participating advertisers. You may still receive other types of online advertising from participating partners, and the websites you visit may still collect information for other purposes. In addition, the opt-out choices you select are stored in opt-out cookies only in the browser that you use to visit the opt-out websites, so you should separately set your preferences for other browsers or Devices you may use. Deleting browser cookies can remove your opt-out preferences, so you should visit these opt-out websites periodically to review your preferences or update your preferences to apply to new participating advertisers.
 </li>
 <li>
 Partners may also provide ways for you to opt out from or limit their collection of information from and about you. Please note, however, that we are not responsible for the privacy practices of Publishers, Advertisers, and other third parties.
 </li>
 </ul>
 
 
 
 Security
 
 
 The security of your Personal Information is important to us. We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once it is received. If you have any questions about the security of your Personal Information, you can contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>
 
 
 
 Access
 
 Upon request, bidease will provide you with information about whether we hold any of your Personal Information. You may access, correct, or request deletion of your Personal Information by contacting us at support@bidease.com. We will respond to your request within a reasonable timeframe.
 
 
 
 Data Retention
 We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
 
 
 
 Service / Analytics Platform Disclosure
 If you are using our analytics platform, the use of information collected through our service shall be limited to the purpose of providing the service for which you have engaged bidease.
 
 
 
 Bidease collects information under the direction of you and its customers, and has no direct relationship with the individuals whose personal data it processes. If you are a client of one of our customers and would no longer like to be contacted by one of our customers that use our service, please contact the customer that you interact with directly.
 
 
 
 We may transfer Personal Information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our customers.
 
 
 
 Bidease acknowledges that you have the right to access your Personal Information. Bidease has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to bidease’s customer (the data controller). If requested to remove data we will respond within a reasonable timeframe.
 
 
 
 Our data privacy officer is Ilya Varvalyuk: <a href="mailto:iv@bidease.com">iv@bidease.com</a>
 
 
 
 Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.
 
 
 
 We will retain personal data we process on behalf of our customers for as long as needed to provide services to our customer. Bidease will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:privacy@bidease.com">privacy@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.
 
 
 
 bidease has further committed to refer unresolved Privacy Shield related complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit JAMS https://www.jamsadr.com/eu-us-privacy-shield for more information or to file a complaint. The services of JAMS to resolve Privacy Shield related complaints are provided at no cost to you. Complaints that involve concerns outside of the scope of the Privacy Shield Principles are not covered by this section, and may be resolved in another forum.
 
 
 
 Additionally, with respect to complaints concerning human resources data that is transferred from the EU in the context of the employment relationship, we have agreed to participate in the dispute resolution procedures of the EU Data Protection Authorities. Bidease will cooperate with the appropriate EU Data Protection Authorities during investigation and resolution of complaints concerning human resources data that is transferred from the EU to the United States brought under Privacy Shield. For complaints involving human resources data transferred from Switzerland in the context of the employment relationship, we commit to cooperate with Swiss Federal Data Protection and Information Commissioner (“FDPIC”) and comply with the advice given by the FDPIC. Complaints regarding processing of human resources data pertaining to EU and Swiss citizens may be reported by the individual to the relevant Data Protection Authority.
 
 
 
 These recourse mechanisms are available at no cost to you. Damages may be awarded in accordance with applicable law.
 
 
 
 Under certain conditions, if you are not satisfied with the above recourse mechanism, you may be able to invoke binding arbitration.

As we are based in the United States, if you are located outside the United States and provide personal information to us, or to one of our group companies, your information will be transferred to us in the United States in accordance with this privacy policy.
 
 
 
 bidease participates in and has certified its compliance with the EU-U.S. and the Swiss – U.S. Privacy Shield Framework. bidease is committed to subjecting all personal data received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. [<a href="https://www.privacyshield.gov/list">www.privacyshield.gov/list</a>]
 
 
 
 bidease is responsible for the collecting and the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf in accordance with this privacy policy. bidease complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
 
 
 
 We have certified to the Department of Commerce that we adhere to the Privacy Shield principles of: (1) Notice; (2) Choice; (3) Accountability for Onward Transfer; (4) Security; (5) Data Integrity and Purpose Limitation; (6) Access; and (7) Recourse, Enforcement and Liability in respect of any personal information received from the European Union or Switzerland in reliance on the Privacy Shield (the “Privacy Shield Principles”).
 
 
 
 With respect to personal data received or transferred pursuant to the Privacy Shield Framework, bidease is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, bidease may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
 
 
 
 If there is any conflict between the policies of this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall take precedence.

If you are based in the European Union, we may also transfer personal information that we collect from you to third party data processors located in countries that are outside of the European Economic Area (including to the United States). Please be aware that countries which are outside the European Economic Area may not offer the same level of data protection, although our collection, storage and use of your personal data will continue to be governed by this privacy policy.

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please do not attempt to register for the Services or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any personal information to us or on the Services. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Since we are committed to protecting your privacy as set forth in this Policy, if you think we are not in compliance with our Policy, or if you have any question or if you wish to take any other action concerning this Policy or your Personal Information, we encourage you to contact us at <a href="mailto:support@bidease.com">support@bidease.com</a>. We will investigate your complaint, take appropriate action and report back to you within 45 days.

content


          Ready to make your next mobile project a smash hit? Got a game or app to pitch us? We want to hear about it! Click the button below to get in touch.
        


      Succeeding in the modern mobile market takes more than just a great product. Developers need to navigate the world of growth marketing in order to stand out. That’s where we come in.
      

games

Target users that have already installed your app and deliver a steady stream of reminders for your users to take desired actions.


      Follow your users across the mobile ecosystem using the bidease platform’s robust retargeting capabilities. Target users that have already installed your app and deliver a steady stream of reminders for your users to take desired actions.
      

reduce

re-engage

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deep-links


        Our team of talented in-house mobile advertising creatives know exactly what it takes to drive ad engagement. We design campaign creative for our clients free of charge so that they can keep focus on achieving their growth targets using creative that’s been optimized for mobile.
      

team

We are pleased to announce the appointment of Ross Barasch as our Vice President of Innovation. In his new role, Ross will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance.

In&nbsp;his new role, Ross will be&nbsp;responsible for leading company innovation projects, including developing new revenue streams, supporting M&amp;A activities, and working with partners to&nbsp;optimize demand and improve performance.

Ross brings over 15&nbsp;years of&nbsp;experience leading teams in&nbsp;performance marketing, business development, account management, and strategic partnerships.

Prior to&nbsp;joining Bidease, he&nbsp;advised several AdTech companies at&nbsp;various stages and was VP, Demand and strategic partnerships at&nbsp;Fyber.

I’m thrilled to join the incredible team at Bidease to build new revenue streams and support existing operations. The company has such a compelling story, from its experienced leadership team to its deep investments in its tech stack and machine learning models. I’m excited to grab a seat on this rocketship to help propel its growth.

We&nbsp;are delighted to&nbsp;warmly welcome Ross and have him join the Bidease team!

1.1 The Bidease website and domain name and any other linked pages,
 features, content, or application services offered from time to time by Company in connection therewith
 (collectively, the “Website”) are owned and operated by Company. Subject to the terms and conditions of this
 Agreement, Company may offer to provide certain services, as described more fully on the Website, and that have been
 selected by you (together with the Website, the “Services”), solely for your own use, and not for the use or benefit
 of any third party. The term “Services” includes, without limitation, use of the Website, any service Company
 performs for you and the Content (as defined below) offered by Company on the Website. Company may change, suspend
 or discontinue the Services at any time, including the availability of any feature, database, or Content. Company
 may also impose limits on certain features and services or restrict your access to parts or all of the Services
 without notice or liability. Company reserves the right, in its sole discretion, to modify this Agreement at any
 time by posting a notice on the Website, or by sending you a notice. You shall be responsible for reviewing and
 becoming familiar with any such modifications. Your use of the Services following such notification constitutes your
 acceptance of the terms and conditions of this Agreement as modified.
 
 1.2 Company does not knowingly collect or solicit personal information from
 anyone under the age of 13 or knowingly allow such persons to register for the Services. If you are under 13, please
 do not attempt to register for the Services or send any information about yourself to us, including your name,
 address, telephone number, or email address. No one under age 13 may provide any personal information to Company or
 on the Services. In the event that we learn that we have collected personal information from a child under age 13
 without verification of parental consent, we will delete that information as quickly as possible. If you believe
 that we might have any information from or about a child under 13, please contact us&nbsp;<a
 href="mailto:support@bidease.com">support@bidease.com</a>. You represent and warrant to Company that: (i) if you
 are acting as a corporation you have the legal capacity to form a binding contract, (ii) if you are an individual
 (i.e., not a corporation) you are of legal age to form a binding contract or have your parent’s permission to do so,
 and you are at least 13 years or age or older; (iii) all registration information you submit is accurate and
 truthful; and (vi) you will maintain the accuracy of such information. You also certify that you are legally
 permitted to use and access the Services and take full responsibility for the selection and use of and access to the
 Services. This Agreement is void where prohibited by law, and the right to access the Services is revoked in such
 jurisdictions.

2.1 The Services and its contents may only be used in accordance with the
 terms of this Agreement. All materials displayed or performed on the Services (including, but not limited to text,
 graphics, articles, photographs, images, illustrations (also known as the “Content,” and which includes User
 Submissions (as defined below))) are protected by copyright. You shall abide by all copyright notices, trademark
 rules, information, and restrictions contained in any Content accessed through the Services, and shall not use,
 copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license,
 sell or otherwise exploit for any purposes whatsoever any Content or third party submissions or other proprietary
 rights not owned by you: (i) without the express prior written consent of the respective owners, and (ii) in any way
 that violates any third party right.
 
 2.2 The Services are protected by copyright as a collective work and/or
 compilation, pursuant to U.S. copyright laws, international conventions, and other intellectual property laws. You
 may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided
 in this Section 2), create derivative works based on, distribute, perform, display, or in any way exploit, any of
 the Content, software, materials, or Services in whole or in part.
 
 2.3 You shall not store any significant portion of any Content in any form.
 Copying or storing of any Content other than personal, noncommercial use is expressly prohibited without prior
 written permission from Company or from the copyright holder identified in such Content’s copyright notice. If you
 link to the Website, Company may revoke your right to so link at any time, at Company’s sole discretion. Company
 reserves the right to require prior written consent before linking to the Website.
 
 2.4 In the course of using the Services, you and other users may provide
 information which may be used by Company in order to provide the Services to you and other users. You understand
 that by providing content, materials or information to Company or in connection with the Services, such as Ad
 Creatives, (collectively, “User Submissions”), Company hereby is and shall be granted a non‑exclusive, worldwide,
 royalty‑free, perpetual, irrevocable, sub-licensable and transferable right to display, use, distribute, transmit,
 reproduce, and provide user access to such User Submissions (including all related intellectual property rights) in
 connection with providing the Services and Company’s (and its successors’ and assigns’) business, including without
 limitation for promoting and redistributing part or all of the Services in any media formats and through any media
 channels; however, Company will only share personally identifiable information in accordance with Company’s privacy
 policy in effect from time to time and located at <a href='/privacy-policy'>https://bidease.com/privacy-policy</a>. Furthermore, you understand
 that Company retains the right to reformat, modify, and translate any User Submissions submitted by you as necessary
 to provide the Services. For clarity, the foregoing license grant to Company does not affect your ownership of or
 right to grant additional non-exclusive licenses to the material in your User Submissions, unless otherwise agreed
 in writing.
 
 2.5 Under no circumstances will Company be liable in any way for any
 Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind
 incurred in connection with use of or exposure to any Content posted, emailed, accessed, transmitted, or otherwise
 made available via the Services.

3.1 You warrant, represent and agree that you will not contribute any
 Content or otherwise use the Services in a manner that (i) infringes or violates the intellectual property rights or
 proprietary rights, rights of publicity or privacy, or other rights of any third party; (ii) violates any law,
 statute, ordinance or regulation; (iii) is harmful, fraudulent, deceptive, threatening, abusive, harassing,
 tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable; (iv) involves commercial activities
 and/or sales without Company’s prior written consent such as contests, sweepstakes, barter, advertising, or pyramid
 schemes; (v) impersonates any person or entity, including without limitation any employee or representative of
 Company; or (vi) contains a virus, trojan horse, worm, time bomb, or other harmful computer code, file, or program.
 Company reserves the right to remove any Content from the Services at any time, for any reason (including, but not
 limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if
 Company is concerned that you may have breached the immediately preceding sentence), or for no reason at all. You,
 not Company, remain solely responsible for all Content that you upload, post, email, transmit, or otherwise
 disseminate using, or in connection with, the Services, and you warrant that you possess all rights necessary to
 provide such content to Company and to grant Company the rights to use such information in connection with the
 Services and as otherwise provided herein.
 
 3.2 You are responsible for all of your activity in connection with the
 Services. Any fraudulent, abusive, or otherwise illegal activity may be grounds for termination of your right to
 access or use the Services. You may not post or transmit, or cause to be posted or transmitted, any communication or
 solicitation designed or intended to obtain password, account, or private information from any other user of the
 Services. Use of the Services to violate the security of any computer network, crack passwords or security
 encryption codes, transfer or store illegal material (including material that may be considered threatening or
 obscene) or engage in any kind of illegal activity is expressly prohibited. You will not run Maillist, Listserv, any
 form of auto-responder, or “spam” on the Services, or any processes that run or are activated while you are not
 logged on to the Services, or that otherwise interfere with the proper working of or place an unreasonable load on
 the Services’ infrastructure. Further, the use of manual or automated software, devices, or other processes to
 “crawl,” “scrape,” or “spider” any portion of the Services is strictly prohibited. You will not decompile, reverse
 engineer, or otherwise attempt to obtain the source code of the Services. You will be responsible for withholding,
 filing, and reporting all taxes, duties and other governmental assessments associated with your activity in
 connection with the Services.
 
 3.3 You understand and agree that Company shall have the sole right to
 decide whether you are in violation of any of the restrictions set forth in this Section and shall have sole
 discretion regarding the course of action to take in connection therewith.

4.1 Company has no special relationship with or fiduciary duty to you. You
 acknowledge that Company has no control over, and no duty to take any action regarding: which users gain access to
 the Services; what Content you access via the Services; what effects the Content may have on you; how you may
 interpret or use the Content; or what actions you may take as a result of having been exposed to the Content. You
 release Company from all liability for you having acquired or not acquired Content through the Services. The
 Services may contain, or direct you to websites containing, information that some people may find offensive or
 inappropriate. Company makes no representations concerning any content contained in or accessed through the
 Services, and Company will not be responsible or liable for the accuracy, copyright compliance, legality or decency
 of material contained in or accessed through the Services. Company makes no representations or warranties regarding
 the accuracy of descriptions anywhere on the Services, or regarding suggestions or recommendations of services or
 products offered or purchased through the Services. THE SERVICES, CONTENT, WEBSITE AND ANY SOFTWARE ARE PROVIDED ON
 AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED
 WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT USE OF THE SERVICES WILL
 BE UNINTERRUPTED OR ERROR-FREE. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE
 ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

5.1 For information regarding Company’s treatment of personally
 identifiable information, please review Company’s current Privacy Policy at https://bidease.com/privacy-policy ,
 which is hereby incorporated by reference; your acceptance of this Agreement constitutes your acceptance and
 agreement to be bound by Company’s Privacy Policy.
 
 5.2 The Processing of Personal Information for the purposes of this
 Agreement is regulated under Data Protection Addendum contains at Annex A for this Agreement.

6.1 A condition to using some aspects of the Services, you may be required
 to register with Company and select a password and user name (“Company User ID”). You shall provide Company with
 accurate, complete, and updated registration information. Failure to do so shall constitute a breach of this
 Agreement, which may result in immediate termination of your account. You may not (i) select or use as a Company
 User ID a name of another person with the intent to impersonate that person; or (ii) use as a Company User ID a name
 subject to any rights of a person other than you without appropriate authorization. Company reserves the right to
 refuse registration of or cancel a Company User ID in its discretion. You shall be responsible for maintaining the
 confidentiality of your password.

7.1 You will indemnify and hold Company, its parents, subsidiaries,
 affiliates, officers, and employees harmless (including, without limitation, from all damages, liabilities,
 settlements, costs and attorneys’ fees) from any claim or demand made by any third party due to or arising out of
 your access to the Services, use of the Services, your violation of this Agreement, or the infringement by you or
 any third party using your account of any intellectual property or other right of any person or entity.

8.1 TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, IN NO EVENT SHALL
 COMPANY OR ITS SUPPLIERS, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE WITH RESPECT TO
 THE WEBSITE OR THE SERVICES OR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT
 LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY AMOUNT IN THE AGGREGATE IN EXCESS OF THE GREATER OF $100 OR
 THE FEES PAID BY YOU THEREFORE DURING THE 12-MONTH PERIOD PRECEDING THE APPLICABLE CLAIM; (II) FOR ANY INDIRECT,
 INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER; (III) FOR DATA LOSS OR COST OF PROCUREMENT OF
 SUBSTITUTE GOODS OR SERVICES; OR (IV) FOR ANY MATTER BEYOND COMPANY’S REASONABLE CONTROL. SOME STATES DO NOT ALLOW
 THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT
 APPLY TO YOU.

9.1 You shall pay all applicable fees, as described on the Website in
 connection with such Services selected by you. Company reserves the right to change its price list and to institute
 new charges at any time, upon notice to you, which may be sent by email or posted on the Website. Your use of the
 Services following such notification constitutes your acceptance of any new or increased charges. Any fees paid
 hereunder are non-refundable.

10.1 The Services may contain links to third party websites or services
 (“Third Party Services”) that are not owned or controlled by Company. When you access Third Party Services, you do
 so at your own risk. You hereby represent and warrant that you have read and agree to be bound by all applicable
 policies of any Third-Party Services relating to your use of the Services and that you will act in accordance with
 those policies, in addition to your obligations under this Agreement. Company has no control over, and assumes no
 responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any
 Third-Party Services. In addition, Company will not and cannot monitor, verify, censor or edit the content of any
 Third-Party Service. By using the Services, you expressly relieve and hold harmless Company from any and all
 liability arising from your use of any Third-Party Service.
 
 10.2 Your interactions with organizations and/or individuals found on or
 through the Services, including payment and delivery of goods or services, and any other terms, conditions,
 warranties or representations associated with such dealings, are solely between you and such organizations and/or
 individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any
 online or offline transaction with any of these third parties. You agree that Company shall not be responsible or
 liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between
 participants on this site, or between users and any third party, you understand and agree that Company is under no
 obligation to become involved. In the event that you have a dispute with one or more other users or third parties,
 you hereby release Company, its officers, employees, agents, and successors in rights from claims, demands, and
 damages (actual and consequential) of every kind or nature, known or unknown, suspected or unsuspected, disclosed or
 undisclosed, arising out of or in any way related to such disputes. If you are a California resident, you shall and
 hereby do waive California Civil Code Section 1542, which says: “A general release does not extend to claims which
 the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by
 him must have materially affected his settlement with the debtor.”

11.1 This Agreement shall remain in full force and effect while you use the
 Services. You may terminate your use of the Services at any time. Company may terminate or suspend your access to
 the Services or your membership at any time, for any reason, and without warning, which may result in the forfeiture
 and destruction of all information associated with your membership. Company may also terminate or suspend any and
 all Services and access to the Website immediately, without prior notice or liability, if you breach any of the
 terms or conditions of this Agreement. Upon termination of your account, your right to use the Services, access the
 Website, and any Content will immediately cease. All provisions of this Agreement which, by their nature, should
 survive termination, shall survive termination, including, without limitation, ownership provisions, warranty
 disclaimers, and limitations of liability.

12.1 The failure of either party to exercise, in any respect, any right
 provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for
 any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s
 reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation
 (including “line-noise” interference). If any provision of this Agreement is found to be unenforceable or invalid,
 that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise
 remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sublicensable by
 you except with Company’s prior written consent. Company may transfer, assign or delegate this Agreement and its
 rights and obligations without consent. Unless a separate commercial agreement is also in place between the parties
 (where such separate commercial agreement may integrate and take precedence over this Agreement), both parties agree
 that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and
 supersedes and cancels all previous written and oral agreements, communications and other understandings relating to
 the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except
 as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this
 Agreement and you do not have any authority of any kind to bind Company in any respect whatsoever. Headings for each
 section have been included above for your convenience, but such headings do not have any legal meaning, and may not
 accurately reflect the content of the provisions they precede. You and Company agree there are no third-party
 beneficiaries intended under this Agreement.

13.1 This Agreement shall be governed by and construed in accordance with
 the laws of the State of California without regard to the conflict of laws provisions thereof. Any dispute arising
 from or relating to the subject matter of this Agreement shall be finally settled by arbitration in San Francisco
 County, California, using the English language in accordance with the Streamlined Arbitration Rules and Procedures
 of Judicial Arbitration and Mediation Services, Inc. (“JAMS”) then in effect, by one commercial arbitrator with
 substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected
 from the appropriate list of JAMS arbitrators in accordance with the Streamlined Arbitration Rules and Procedures of
 JAMS. Judgment upon the award so rendered may be entered in a court having jurisdiction, or application may be made
 to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding
 the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for
 injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement,
 the parties consent to exclusive jurisdiction and venue in the United States Federal Courts located in the Northern
 District of California.

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