We are pleased to announce the appointment of Betty Wan as our Vice President of Partnerships. In this role, Betty will be responsible for supporting Bidease’s growth globally by building and growing solid partnerships in the mobile ecosystem, including SSPs, MMPs, DMPs, BI tools, and others.
She will oversee third-party relationships through the entire partnership cycle, ensuring that Bidease’s partners are well-supported and their needs are met.
Betty’s extensive background in the AdTech industry spans over a decade, most recently serving as Head of Business Development and Partnerships at Liftoff Mobile. Her expertise in mobile advertising will be invaluable to Bidease as we continue to expand our inventory footprint and platform partnerships.
I’m excited to join Bidease, where I can leverage my experience in partnerships within the mobile ecosystem to help the company deliver fully transparent and value-driven technology solutions that help achieve customer success. As part of this mission, I look forward to building and nurturing strong relationships with our top ecosystem partners.
Betty Wan
VP of Partnerships
We are thrilled to have Betty join the Bidease team and look forward to her contributions in driving our partnerships and growth initiatives.
